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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Increasing the number of negative keywords to reduce consumer impressions and unqualified clicks. Aggressive testing of ad copy.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate

Brightedge

Using SEM and SEO together will drive traffic using both organic and paid strategies. What is SEM? What does SEM stand for? SEO vs SEM: The Battleground. SEO vs SEM: The Battleground. Simply put, SEM is a paid strategy with an immediate impact while SEO is an organic strategy that shows results over time.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

Another major benefit of using Bing for SEM is lower competition. Bing has a unique audience — in fact 27% of Bing clicks come from searches that are exclusive to the Bing Network. There are four main ways Bing can manage your bids for you: Enhanced CPC. Maximize clicks is available for search ad and Dynamic Search Ad campaigns.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How much stock you have of each product and when they might run out. Use Local Inventory Ads.

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Key Content Marketing Metrics For the Fearless Marketer

Adobe Experience Cloud Blog

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. Then simply multiply the CPC by your content marketing organic search visits.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Long-tail keywords are also a great way to broaden your keyword list, as well as increase traffic, for they typically have a slightly lower cost per click and the quality of traffic is higher.

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