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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Dealing with Averages. Dealing with Data Scarcity. Answers on a postcard.

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

Another major benefit of using Bing for SEM is lower competition. So use account syncing initially to copy over your Google Ads campaigns, then utilize Bing’s internal tools, analytics, and insights to drive unique optimization decisions. There are four main ways Bing can manage your bids for you: Enhanced CPC. Target CPA.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. How much stock you have of each product and when they might run out. Use Local Inventory Ads.

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SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. Geo targeting tips from “Local Search Roundtable: Ask Us Anything About Local SEO and SEM”: Featuring: @phixed , @si1very , @danleibson , @conradsaam , @mattmcgee.

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Key Content Marketing Metrics For the Fearless Marketer

Adobe Experience Cloud Blog

You can find this data quickly using some available tools like SEM Rush, BuzzSumo, your website analytics platforms like Google Analytics, and your engagement platform. Then simply multiply the CPC by your content marketing organic search visits.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network. SMX Advanced 2017 – Day 2 Wrap-Up.

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