Optinmonster

JANUARY 29, 2024

Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. Before we get started, you’ll need to have Google Analytics set up on your site. If you’re using WordPress, you’ll definitely want to check out one of these awesome Google Analytics plugins for WordPress.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Webbiquity

MARCH 30, 2021

Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. But that initial goodwill only goes so far.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. By the way, I published that post in 2013, and it is still pulling in traffic. B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

KoMarketing Associates

OCTOBER 23, 2014

Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders. Below are three of my favorite uses for custom reports in Google Analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 49% check analytics for every post. >>> Related: 12 Ways to Leverage Your Existing Investment in B2B Webinars. 3) Webinar benchmarks. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Marketing Insider Group

APRIL 19, 2021

Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand. If your buyer persona research indicates that your prospects prefer webinars, podcasts, or videos, pivot to those types of content.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

MAY 12, 2021

Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Monitoring website traffic is another great way to track the ROI of your content marketing. Having a sound SEO strategy will help drive traffic. How many new followers are you receiving?

Work Management 280

Work Management B2B Marketing Marketing Management Budget Programs 280

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic. Don’t expect users to open an email and sit through an entire webinar.

Email Marketing 213

Email Marketing SEO Work Management Marketing Management 213

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. It’s really a cash cow,” said Jared Degnan, director of digital strategy at Kellen Communications during Communication Week’s webinar “Unicorns, SEO, and Other Myths.” SEO is not a unicorn.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Marketing Insider Group

JANUARY 16, 2020

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Web traffic. For example, a topic such as analytics might lead to a blog post with the title The Role of Data and Research in Content Engagement. Perform keyword research. Audience engagement. Content type.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. Most marketers are comfortable with the key metrics at this stage—they’re the ones Google Analytics shows you default: unique visitors, return visitors, time on site, pages/sessions, and scroll depth. Content leads.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Determining the right keywords is essential to online success, and we have solutions for that, too. The RebelMouse CMS is built for creators.

Google 103

Google Keywords FAQ Custom Publishing 103

SmartBug Media

FEBRUARY 27, 2023

HubSpot’s SEO tools help businesses better target their keywords, identify opportunities for link building, and optimize their on-page content for better search engine performance. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar. Hence, these tools go hand in hand.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Webinar/event signups.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Zoominfo

JUNE 4, 2018

During your next marketing campaign or product launch, keep a close eye on branded keywords. Next, keep an eye on the competition’s branded keywords to reveal how often social media users interact with competing businesses. This shows you where users are the most active and engaged in your webinar or event.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Use Data Analytics for Decision Making Utilize data analytics to understand customer behavior, preferences, and feedback.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

KoMarketing Associates

DECEMBER 22, 2016

Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. What have been the peak traffic periods and what may have accounted for them (this is where it’s helpful to have annotations in Analytics)?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Parse.ly

JULY 23, 2021

This past week, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined Lumenad ‘s Director of Content Marketing, Stephanie Totty , for a webinar to share their expertise around building out programs and creating better content. Traffic, conversions, SEO performance, engagement, or retention? It’s not a new tactic.

Webinar Metrics 52

Webinar Metrics Content SEO Keywords 52

SalesGrape

NOVEMBER 19, 2023

Leveraging Data Analytics to Drive Successful B2B Lead Generation Campaigns in Pharma Data analytics plays a vital role in driving successful lead generation campaigns within the pharmaceutical sector. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Conducting thorough keyword research is a pivotal step in understanding the search behavior of your target audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

ClearVoice

JANUARY 8, 2024

Neglecting measurement and analytics Metrics and analytics exist for a reason — they help you assess the effectiveness of your content initiatives so you can make better budgeting decisions the next time. Regularly monitor metrics such as conversion rates , engagement, traffic, audience growth, cost per acquisition , and ROI.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Salesforce Marketing Cloud

JANUARY 24, 2022

Use Google Analytics to optimize your website. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. Is most of your traffic going from the homepage to your lead form, then exiting? Boost organic traffic with SEO tools for small business marketing.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

ClearVoice

OCTOBER 27, 2023

Is your ecommerce website generating a lot of traffic but very few sales? Or maybe your landing page generates just a handful of leads despite driving tons of traffic to your website. Is your subscription-based service facing difficulties converting free trial users into paying customers?

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

ClearVoice

JANUARY 5, 2024

Consider the expenses of investing in analytics tools, Content Management Systems (CMS), graphic design platforms, and other software for content production, distribution, and performance tracking or analytics. Keyword research and Search Engine Optimization (SEO). Identify and define your content marketing goal.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? The first page of search engine results gets far more clicks, and organic search traffic is free. Blogging statistics show that websites with blogs get more traffic and conversions. Well, you can actually look for lead magnet ideas in Google Analytics. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sana Commerce

AUGUST 2, 2023

SEO helps: Drives traffic Strengthen your value proposition Help you stand out in a competitive marketplace Though online visibility is not necessary, in an evolving digital landscape, a strong presence has become crucial. The result of consistent optimizations and content-creation is compounded organic traffic and visibility.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Parse.ly

FEBRUARY 16, 2023

Neil Powell , a seasoned product specialist at Parse.ly, recently hosted a webinar where he walked through the importance of real-time data and how to take advantage of it in the Parse.ly During the webinar, Neil explained how to analyze real-time data to inform a content strategy that boosts engagement, loyalty, and exposure.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Walker Sands

FEBRUARY 8, 2022

These angles guided the development of content and creative deliverables that resonated with the brand’s audiences, including industry-specific guides, white papers, live webinars and more. The team also pushed Sendbird to consider various promotional angles based on customer pain points.

CMS Development 98

CMS Development Demand Generation Agencies Work Management Advertising Agencies 98

The Marketing Blender

APRIL 22, 2022

Your digital marketing plan should also detail buyer personas and set goals for the amount of future traffic to your website. However, to create and publish content that educates and helps potential customers – that actually gets seen – you’ll need to understand and incorporate keyword research and an overarching SEO strategy.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Valasys

MAY 25, 2023

Are you aiming to increase sales, boost brand awareness, or drive website traffic? Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Keyword research will be useful once you translate content for a target market.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Brightedge

JUNE 3, 2020

Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. BrightEdge recently coordinated our own digital marketing efforts to drive leads and opportunities for our research webinar SEO Insights, Opportunities, and Performance in an Era of Uncertainty.

Research 80

Research SEO B2B Long Tail Marketing 80

EMagine B2B Blog

OCTOBER 6, 2014

On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? I sat down with eMagine’s own VP of Digital Services and webinar presenter Alicia Hale to get the answers to some of your burning analytics questions! Semalt is an analytics tool.

Analytics 40

Analytics Marketing Automation Services Marketing Analytics Tools Webinar Metrics 40