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Adapting To The NEW Consumer With Better Analytics

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In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. AND this is information that can be accessed at scale to understand the new consumer. By Brooke B. Sellas, {grow} Contributing Columnist.

A ton of useful information on social media marketing measurement!

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On this edition I spend about 45 minutes hanging out with marketing measurement and analytics expert Rob Petersen and, together with some of our {grow} community, we tackle the hardest questions in the field around social media and ROI. A few key ideas from this presentation: Awareness – engagement – ROI … what to expect. But wait … there’s more!!

Four profound marketing megatrends for 2016 and beyond

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Overcoming Information density. And the number that seems to be making the rounds is that in five years the amount of information on the web will increase by 500 percent or more. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out. Robo content. Learn.

10 Epic Shifts that are Re-Writing the Rules of Marketing

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We’re streaming information about our life, bodies, consumption habits, friends, families, travels, relationships and more that will greatly please the Internet overlords. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Content Shock is here. Now what?

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My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density. But information density and the battle for attention certainly plays some role. Information density is by far the most important trend impacting digital marketing today. You can.

A new process to quantify content marketing success

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Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%. Predictive analytics. Today, consumers face a world of overwhelming information density. In the next five years, the amount of information on the web is projected to increase by at least 500%.

The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. How many? I don’t have access to that information. Penn , author of the brilliant new book  Marketing Red Belt: Connecting With Your Creative Mind , is one of the most intelligent and resourceful analytical minds on our planet. This is not good. It sucked. No idea. It sucked.

Four ways customer connections will change by 2020

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You provide them with meaty,  highly informative , engaging content on your website, as well as blogs, video, podcasts, and pins. You distribute this information via your social media feeds and probably pay to boost it through ads. As you connect with your customers, you’re separating them into specific segments so that you can provide them with the tailored information they crave.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

Five 2015 digital marketing trends for your consideration

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By 2020, the amount of information on the web is expected to increase by 600%. The challenge of cutting through that overwhelming information density is THE marketing challenge for the next few years. I see “information density” like a big hammer forging the innovations in our marketing world. It is also what I love to do most … think about what’s next!

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Your marketing success may hinge on Gray Social Media

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He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Avtar and I traded ideas about the many other small signals out there that simply aren’t picked up by the analytics programs which are optimized to give us broad trends, patterns, and large-scale shifts in sentiment.

A Special Message for You: The Power of Personalized Marketing

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Armed with this information, you can design marketing messages highly relevant to that audience segment. Personalization might mean creating messages specific to users who are logged into your website, offering tutorials or related information on what they’re trying to do based on their actions on your site. By Kerry Gorgone, {grow} Contributing Columnist. Great. Why his? Great.

37 Big Data Case Studies with Big Results

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BRITISH AIRWAYS :  “Know Me” program combines already existing loyalty information with the data collected from customers based on their online behavior. With the blending of these two sources of information, British Airways can make more targeted offers while responding to service lapses in ways to create a more positive experience for the flyer. Who’s using it?

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior. leaders expected to use predictive analytics in the next year, B2B.

The Data-Driven Sales Team: Why Social Selling Works

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According to findings from  recent research  on the impact of “social selling” in large IT organizations, 75 percent of B2B buyers are influenced by information found on social channels. According to findings from recent research on the impact of “social selling” in large IT organizations, 75 percent of B2B buyers are influenced by information found on social channels.

From newbie to expert, here are the best social media tools for your business

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The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. Analytics. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be. By Kiki Schirr, {grow} Contributing Columinst. Website Tools.

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3 Ways to know your prospects as well as they know you!

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Similar to the opt-in form, you can create an area on your landing page to ask subscribers what their interests are or what information they’re seeking. B2B and social media Big Data and Analytics customer acquisition eMail marketing brooke sellas email list lead nurturing email marketing lead generation leads prospects social media and b2b social media and salesYou could. 

Why this is the most difficult (and fun!) time to be in marketing

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We need to adopt a liquid strategy. 2) Information competition. But allow me to suggest that there is just one mega-trend that is overwhelming our business right now, and that is the malignant force of information density. In the next five years, the amount of information on the web is expected to increase by at least 500 percent. Did you get a degree in marketing?

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The 5 hottest marketing jobs in a digital age

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Content and creatives To fight through information density, marketing-related content is going to have to be scintillating. To fight through information density, marketing-related content is going to have to be scintillating. How can we expect marketing jobs to be impacted by technology over the next few years? think we can see a glimpse of the future with Google. Alternative media.

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33 Inspiring B2B digital marketing case studies

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OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. MARKETO : Is a leading provider of marketing analytics software. million. million. million.

The art and science of developing an enterprise content strategy

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think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. The information density you have written about in your  Content Shock  piece is real. The implications for analytics are getting into those small data, not the big data, and teasing that out, and say, “Wait a minute. Informed? Mark: Agree.

The one social media rule ALL businesses should follow

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should follow is this: Be the boss of your own information. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. SINGLE.

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10 things you need to know NOW about OmniChannel Marketing

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The future belongs to wearable technology, augmented reality, and advanced filters to help us deal with overwhelming information density , a fourth digital layer. Analytics is the key to the kingdom. The future belongs to wearable technology, augmented reality, and advanced filters to help us deal with overwhelming information density, a fourth digital layer. This is a rule.

If you stopped publishing your social content, would anybody notice?

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shocking statement by Chartbeat, a real-time traffic analytics company. Related Stories Why customer personas may be an outdated marketing technique Why the economics of blogging are diminishing Three marketing truths for an information dense world The line between Media and Brands is blurring fast What you need to know about emerging content forms. Debate even. Do we post more?

Sponsored content and the economics of trust

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The post included a suspicious number of positive references to a social analytics company and I thought, “Wow, they must have paid him to write this.” ” Sure enough, at the bottom of the post he disclosed that the analytics company was a client. For more information, click here. . For more than two decades, I have read The Harvard Business Review.

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Why the sales funnel is alive and well and living on the web

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Because pre-internet, brands were the primary gatekeepers of the content (information) about their products and services. This meant that consumers looking for information in the awareness or interest phase were force-fed lower funnel content or information by sales and marketing people. They’re no longer beholden to brands for the information they seek. No way. No way.

The One Thing That’s Better Than Knowing Your Customers

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Sprout Social’s 2016 Q3 Social Index states: 41% of people will unfollow a brand that doesn’t share relevant information. Google Analytics can show you the data for 3-6). harder to decipher, but again, a CRM or Google Analytics can help). Knowing your customers is a never-ending quest for most marketers. It’s why businesses exist. Make data-driven decisions. Email.

The future of content marketing strategy

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In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. In terms of leading content innovation, there is no better leader to observe than Jay Baer of Convince and Convert.

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Four overlooked B2B marketing ideas you can use now

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Predictive analytics. If you aren’t using predictive analytics yet, the quickest place to start is likely in your nurture and lead scoring programs (helping to make the decisions about who should be passed through to sales) or to target your outbound acquisition toward the most likely prospects. Predictive analytics. By Eric Wittlake, {grow} Contributing Columnist.

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Standing out in a world of information density

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I recently did an interview about the implications of information density and Content Shock with a PR magazine in India. There is no blanket answer to the issue of standing out in a world of increasing information density. Is it going to become easier to manage as analytics improve? Is it going to become easier to manage as analytics improve? Dominate a certain platform?

Big data for marketing? You ain’t seen nothing yet.

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The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. According to the privacy policy of one of the applications I reviewed, they may disclose anonymous information to a wide range of organizations, including “other interested third parties.” Some of this new data may be terrifying.

Marketing Resources for 2016: Old School meets New Cool

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Long the best source of information on the Internet, blogs are here to stay. So if you’re looking to get a client set up for the future and they don’t seem to be “getting” Google Analytics, this simpler version might be perfect. 4. Long the best source of information on the Internet, blogs are here to stay. By Kiki Schirr, {grow} Contributing Columnist.

7 and a Half Quotes That Aren’t Supposed to be About Marketing

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Back up your catchy hook with valuable information and insight: tools, how-to articles, industry research, advice, and more. Look for perennial topics that people will want information about for years to come. By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. Source: [link]. Live long and prosper.

14 Data Visualization Tools to Tell Better Stories with Numbers

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Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Each element can be clicked to reveal more in-depth information, making this a great way to give a big-picture view while still providing full detail. Which tools are best to tell your story? Here are 14 of the best data visualization tools.

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Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!

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But consider the following: BuzzFeed has the richest analytics dashboard available to community writers of any open publishing platform I’ve tried, including Medium, LinkedIn, or similar entertainment sites like PlayBuzz. I can’t think of an easier introduction to analytics that goes beyond “views” by showing traffic sources, cumulative and incremental traffic visualization, etc.

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12 Experts Define Key Performance Indicators (KPI’s)

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By Rob Petersen, {grow} Community Member. Key Performance Indicators   (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure business performance. The role KPI’s play is much bigger and more important. In fact, KPI’s are one of the most important guideposts for any business.

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Are marketers getting lost in the Dark Funnel?

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How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes.

Why Americans are secretly furious with marketers

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The new Annenberg survey results indicate that marketers are misrepresenting a large majority of Americans by claiming that Americans willingly provide personal information as a tradeoff for benefits they receive. The study reveals that more than half do not want to lose control over their information but also believe this loss of control has already happened.