Of course, if you want more versatility (additional profiles, analytics, etc.), Provides analytics for posts , so you can determine what kind of posts draw the best engagement from your audience, and when you should post to achieve the best reach. Buffer enables you to schedules posts and provides analytics on posts so you know which topics and times best engage your audience. No analytics, although there are a number of free social media analytics tools that could bridge the gap. There are a number of free tools that provide similar information. Tweet. MORE >>

Spanning across all these categories is social analytics to enable better-informed decisions. About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. It just makes so much sense. Employees already enjoy using fun applications like social networks and wikis and the power of these tools in the external environment to unleash creativity, collaboration, and productivity is proven. The real ROI of social media. Blogs and micro-blogs. MORE >>

You can set-up your analytic tools to churn out the metrics as proof but readers, Likes, and retweets should ultimately lead to more customers. Just publish valuable information your customers can use. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Ninety-nine percent of the time, I enthusiastically answer these questions. Should I answer every comment? This is absurd. MORE >>

He also hinted that the actual Klout score we see publically is on “the tip of the iceberg&# of analytics he is bringing to brand managers. Let me know your thoughts on this latest information from Klout. I had the fortune of interviewing Klout CEO Joe Fernandez at SXSW and hope you’ll enjoy this short video. While I only had a few minutes before we were literally being kicked out of the room, Joe discloses plans for a detailed new website. “Can you remember what Google was like in 1997?&# he said. It’s almost a ridiculous challenge.&#. MORE >>

In our information-dense world, I know how hard it is to keep coming up with consistent, compelling, original content. Go to Google Analytics for your website and see what questions people might be using to find your blog. And sometimes you just get STUCK. The problem is, many folks think they need to have all the answers to write a great, original blog post but most of the time, quite the opposite is true. You don’t need to have the right answer. You need to find the right question. So how do find the right question? Here are four  ideas: Look to your peer groups. Go there. MORE >>