Digital B2B Marketing

JUNE 23, 2011

The biggest factor driving the changes in today’s buyers is the accessibility of information technology has enabled. In the past, your prospect held the budget cards and you held the information cards. Today, buyers hold the budget cards and the information cards. This change has turned demand creation upside down.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 2, 2011

Current information is critical when I’m looking to stay abreast of the industry. All content should be easy to read or consume, but this is critically important for stage zero content, when I don’t have a specific pressing information need I’m hoping your content will address. No Investment Required. Consumable.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Today, B2B marketers use content to meet the information needs of their audiences. The choice someone makes provides information about the type of content they are interested in or the stage in the buying cycle they are at. I am a digital and B2B marketer with a background in online media and analytics. Circle Back.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

FEBRUARY 23, 2012

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. You will get a report of visits from each t.co-shortened shortened URL.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

JUNE 1, 2011

Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others. On twitter, a common guideline is only one out of every eight tweets should be your own information. I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

AUGUST 11, 2011

Second, I unfollowed a number of accounts that provide valuable information. The problem was, we did not have a relationship and they provided information that was similar to other accounts I already followed. I am a digital and B2B marketer with a background in online media and analytics. Hand Over Content Control.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

JULY 21, 2011

Content Marketing should provide valuable information to your market at large and to prospects at each stage of the buying process. I am a digital and B2B marketer with a background in online media and analytics. Ideally, your content is easily discovered, naturally making you and your content a resource. About Eric Wittlake.

Peer-to-peer 100

Peer-to-peer Content Marketing Content Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Will B2B marketers embrace buyers that spend 60% of their time before engaging with the company or will they continue to focus on the traditional registration process and capturing contact information? I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

AUGUST 25, 2011

What is the critical functionality, information and entertainment you provide? I am a digital and B2B marketer with a background in online media and analytics. Is our website ok for everyone, or do we need to create a desktop version? This is my favorite question. Let me know in the comments below or on Twitter. About Eric Wittlake.

Mobile Marketing 100

Mobile Marketing B2B Marketing Internet Marketing Twitter 100

Digital B2B Marketing

MARCH 25, 2011

Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. With so much content and so many great sources, simply sharing great information (as if it is simple) isn’t enough. That is one of your objectives, right?

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 6, 2011

Hubspot is a great example of a company becoming an information source in a category. I am a digital and B2B marketer with a background in online media and analytics. Purchasing data can fill in a slice of your current blind spot with activity from one or more major category publications. Publishing. About Eric Wittlake.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 4, 2011

Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. I am a digital and B2B marketer with a background in online media and analytics. About Eric Wittlake.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

JULY 6, 2011

In late 2009, Bob Evans, then with Information Week, wrote an open letter to Larry Ellison , taking Oracle to task for not allowing companies the freedom to control their own expense structures. I am a digital and B2B marketer with a background in online media and analytics. We see this change playing out today. About Eric Wittlake.

Lock-In 100

Lock-In Salesforce.com Amazon Opinions 100

Digital B2B Marketing

JULY 14, 2011

Gartner defines thought leadership marketing as “the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.&#.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

MAY 28, 2015

We are just cluttering our minds and our desks with information that is far more interesting than useful. But they are places many B2B marketers, including myself, should be doing so much more. We need more actionable insights. If we have insights we can’t do anything with, we aren’t improving.

B2B Marketing 100

B2B Marketing Planning DemandBase B2B 100

Digital B2B Marketing

JUNE 21, 2011

… Can LinkedIn truly become a hub for information-sharing?&# It seems the answer to the first question is a resounding yes, but LinkedIn has not become the hub for information-sharing. Does this information make you reconsider the importance of LinkedIn sharing? About Eric Wittlake.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 13, 2012

Here is how to get the same information about Pinterest, even if you aren’t using Pinterest. Once you identify who is sharing your information, you can identify specific boards and people you should be following or even reaching out too. Every pin has a unique URL that is accessible in Google Analytics.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

MARCH 24, 2011

Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Most of the content is useless , I’m not giving up my information for that. Why would I give them my real information?

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

FEBRUARY 5, 2013

But when it is misused, even the best information can lead you in the wrong direction. Using analytics data from my blog, B2B Digital Marketing , more than 90% of all visits are shorter than the average time on site, which is biased upwards by a handful of people that must just leave it open all day. Forgetting the Trend.

Research 100

Research Advertising Benchmark Blast Campaigns Customer Surveys 100

Digital B2B Marketing

AUGUST 19, 2011

Note I use Tweetdeck and the information here is specific to Tweetdeck. I am a digital and B2B marketer with a background in online media and analytics. TweetDeck filters are at Settings >> Global Filter. Other applications, such as Plume for Android, allow similar filtering. Share your tactics below or with me on Twitter.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

DECEMBER 19, 2013

Your vendor’s analytics shows that people are seeing your ad and coming to your site without clicking, but since they can’t find the offer they were looking for, the campaign is actually delivering 1,000s of people a day that just turn and leave. You can’t ignore view-through results!

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear.

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

MARCH 4, 2011

To keep you informed of important technology products, services and business opportunities, Ziff Davis Enterprise would like to occasionally send you valuable information via email from our business partners. Ziff does not rent their lists only to a carefully-selected list of companies with timely and relevant information.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 11, 2011

Use the information for what it was intended for, to support your message. People aren’t willing to make up that much information for your content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Post the key findings on your Facebook page.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 31, 2011

The audience of a publisher like ComputerWorld doesn’t care about ACME and isn’t looking for information from ACME. A personal example: When I joined Babcock & Jenkins, one of the first things I did was sign up again for IAB SmartBrief , a great daily information source on interactive advertising.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 28, 2011

However, it represents a monumental change in how information is shared and consumed. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. I believe the real number of media properties that represent more than 50% of all US pages views is still less than 100.]

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 15, 2011

Perception is reality, and the perception is that online behavioral advertising companies collect and use personal information without regard for the wishes of the audience. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Views expressed are my own.

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

MARCH 1, 2011

Lots of data, but little to no actionable information. The following framework is a useful starting place, based on information available from most web analytics packages and ad servers. It seems everything can be measured sixteen different ways. Other times, it seems nothing that matters is measured. Then a simple a, b, c.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100

Digital B2B Marketing

MARCH 7, 2011

This is just a thin slice of the information that was included in the report. Reply Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. Despite the challenges, the opportunity for cloud service providers is huge, and the research supports the opportunity.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

JULY 19, 2011

It is based on well educated guesses about what information someone needs next, not answering a specific question or need. Conversations build relationships that let you address needs and deliver additional information (ie content). I am a digital and B2B marketer with a background in online media and analytics.

Automation 100

Automation Conversion Forrester Marketing Automation Services 100