Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Attendees can move in and out of rooms just like an in-person event.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Analytics and intelligence platform Sumo Logic is a great example of how to leverage case studies to build social proof. Image Source.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

Hubspot

JANUARY 25, 2018

YouTube is obviously the largest video hosting platform on the web, but it might not be the best choice for every business. To help you find the best fit for your company's unique needs, we compared YouTube directly against smaller, more niche platform Vimeo across a number of factors. YouTube vs Vimeo. Winner: YouTube.

Youtube 78

Youtube Video Marketing Paid Search Agency Best Practices 78

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. SEO and SEM, data analytics, cross-channel consistency and user experience. Ah, you must be a “Where the Wild things Are” kind of person. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

APRIL 4, 2024

If you’re growing your first email list or sending personalized emails to specific segments of your customer base, Brevo’s free tier can help you roll out your initial email marketing campaign. HubSpot HubSpot combines the power of CRM software with email marketing. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

Case Study 88

Case Study Case Studies Work Management Studies 88

The Marketing Blender

MARCH 22, 2024

They often listen to podcasts or YouTube videos. How to Start Tracking Your Digital Marketing Efforts Every digital marketing tool has its own reporting and analytics that you will eventually learn to use, but where do you actually start? Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Heinz Marketing

MARCH 4, 2021

There are a handful of types of social media, which differ depending on who you ask, however, I like how Hubspot breaks it down. The line between professional and personal may get blurry. According to HubSpot , roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased.

Paid Content 132

Paid Content Social Media Media B2B 132

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Source: HubSpot. Personalization Matters. The Power of Customer Retention Marketing.

Top of Funnel 334

Top of Funnel Work Management Marketing Management Content Marketing 334

Lenny's Newsletter

AUGUST 13, 2023

He’s consulted on Martech and growth for companies including Notion, Airbnb, Robinhood, Postmates, Walmart, JPMorgan Chase, and many others. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Valasys

JULY 12, 2023

Many of these well-known strategies also carry the same themes: know your target audience, personalize, and use data analytics. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce. Top SEO plugins include Google Analytics, Moz, Screaming Frog, Majestic, and SEMrush.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

SmartBug Media

DECEMBER 3, 2019

Although marketing was becoming more and more personalized to align with customers and their place in the buying journey, the internet came along and flipped marketing on its head. Then, social media took off—LinkedIn was founded in 2002, Facebook in 2004, YouTube in 2005, Twitter in 2006.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

TrustRadius Marketing

OCTOBER 23, 2022

One way to get started with figuring out team needs is to go through product tutorials on YouTube. If you have a website and want to track analytics or traffic It can especially benefit eCommerce platforms Many come with templates to help beginners build landing pages. Does your team need web platform tools?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

SmartBug Media

MARCH 18, 2019

YouTube is probably the most mainstream video hosting platform out there. In fact, according to Alexa , YouTube is the second most used site in the world, out-ranked only by Google. Because YouTube is a Google product, this channel provides great SEO benefits to videos that are hosted here. Sharing buttons. Branded embedding.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Directive Agency

JULY 31, 2023

Personalization in Messaging With the rise of AI (artificial intelligence) in digital marketing, it’s easier than ever to include personalization in your messaging. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Hubspot

JANUARY 5, 2021

See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Envy

JANUARY 28, 2018

B2B marketing has also caught the artificial intelligence bug, with discussions of how AI will transform consumer behavior, marketing, advertising and analytics in the near future. For B2B marketers this meant utilizing a host of affordable and easy-to-use advanced data analytics tools. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

SocialPilot

JANUARY 11, 2024

But the general guidelines can be a good start in the course of testing for your personal best time to post. Hubspot favors the time between 10 a.m. Most people tend to switch from professional social media platforms to more personal ones after work hours. Their data also aligns with our findings on when to post on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Vidyard

JANUARY 18, 2021

Get Personal, Get Noticed. According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. If your email is going to get noticed, it had better be relevant and even better—personal. Most Creative Use of Video For Prospecting.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Hubspot

NOVEMBER 23, 2010

YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. For HubSpot, for instance, embedded videos dominate the referral system.

Youtube 28

Youtube Analytics Buyer Personas B2B Marketing 28

ClearVoice

NOVEMBER 25, 2022

According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. This allows you to connect with your audience on a more personal, human level. Omnichannel marketing. Consistency is crucial. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

LeanData

DECEMBER 8, 2022

For example, how will interested buyers find their way to the right calendar for the right person at your organization? . Hubspot Sales. And from a customer perspective, if they really are interested, they want to talk to the right person quickly, so it’s just much more efficient and a win/win for everyone.”. #2 2 Hubspot Sales.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Best Practices 52

Hubspot

APRIL 5, 2018

Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Google 78

Google Adsense Tools Doubleclick 78

Vidyard

MARCH 5, 2021

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline. Demand Metric Report, 2020.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hubspot

JULY 18, 2019

There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content). If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software.

Work Management 78

Work Management Enterprise Management Marketing Management Cable 78

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” Personally, I love AI. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FunnelEnvy

MARCH 21, 2022

Platforms like Facebook, Instagram, and YouTube are considered supremely valuable by corporate marketers looking to quickly get in front of the right people – even if they haven’t addressed that audience previously. Use Closed-Loop Analytics. For more on sales enablement, check out this helpful guide from HubSpot.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

Confessions of a B2B Marketer

JULY 5, 2023

If you are an employee – build your personal brand. If you are not an employee – allow your employees to build a personal brand Is there any way you can show that value of your SaaS without requesting any investment from your prospects? How can you continuously obtain feedback on how your product is being received by the market?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Vidyard

AUGUST 13, 2018

We are sure that HubSpot is working away looking at how video applies to each stage of the inbound funnel. This video above with Peter Bonch is one we recorded, edited, optimized and published inside 20-minutes during the Toronto HUG (HubSpot User Group) session. Video has become ridiculously easy to do yourself. It’s fun.

Curation 118

Curation Top of Funnel Video Marketing Content 118

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 9, 2020

How will I create the same sense of hyper-personalization without the third-party cookie?". Additionally, if you're interested in creating video content to market your product within a number of industries, you can also upload and launch optimized video ads to YouTube. Test out contact list retargeting.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100

Hubspot

JULY 30, 2020

I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes. After all, I wanted to track my personal Instagram posts. For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. Image Source. Image Source.

Landing Pages 97

Landing Pages Facebook Marketing Automation Services Budget Programs 97

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. YouTube, a video streaming platform, is the world’s second largest search engine. Testimonial.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114