Trending Sources

HubSpot & Salesforce Sign a Partnership Pact Through 2020

Hubspot

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. Personally, I gotta tip my cap to our friends at Salesforce. Ditto there.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. This is the term that HubSpot uses.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. Another tricky part about Snapchat analytics? Point and shoot!

How Content Personalization Fits into Inbound Methodology

Synecore

According to HubSpot , inbound marketing delivers 54 percent more leads into the marketing funnel than traditional outbound methods. One thing is clear: Inbound works and personalization reinforces it. One of the most important parts of the inbound process is delivering personalized, relevant, and informative content to your audience. Measuring Analytics. Review.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. employees build personal brands.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Analytics: See which traffic sources are generating the most leads.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

Being analytical (aka “data-driven”) is no longer a plus for the typical CMO; it’s an absolute requirement. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. What is life in modern marketing like? What are the implications? er, borrowed ?

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ). And our monthly lead numbers? Email Metrics.

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

The trouble is, when most marketers hear the word 'analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Why Marketing Analytics Matter. In search?

The Best Content Analytics Tools: A Beginner's Guide

Docalytics

To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia. VidYard.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. employees build personal brands.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) The average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) HubSpot ). HubSpot ). HubSpot ). Image credit: MarketingProfs.

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Benefits of HubSpot's Social Media Tool

Synecore

Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. That's the kind of contextual, personalized social media marketing that just hasn't existed in the past. HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools.

How to Sell to 4 Different Personality Types

Hubspot

This post originally appeared on HubSpot's Sales Blog. Your prospects are individuals with personalities as varied as their business needs, so a successful salesperson needs the ability to sell to different personality types. To maximize your sales success, adapt your tactics to these four major personality types. How to sell to them: Never rush an Analytic.

How to Build Effective Teams Based on Personality Type

Hubspot

This post originally appeared on HubSpot's Sales Blog. However, one of the biggest reasons teams misfire is that personality differences are ignored. Here are a few adjectives that describe each personality type: Dominance: Decisive, adventurous, direct, risk-taker, assertive, self-reliant. Conscientiousness: Accurate, analytical, tactful, sensitive, systematic, precise.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? personalization, visual content and brand-produced entertaining content. employees build personal brands.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

Twitter Releases Card Analytics: Here's How to Use 'Em

Hubspot

Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." — HubSpot (@HubSpot) January 24, 2014. For HubSpot customers, you can take this information to the next level with Social Inbox. More clicks?

Twitter Starts Rolling Out Tweet Performance Analytics to More Users

Hubspot

Tweet Performance Analytics! The analytics dashboard is available within its advertising platform, which is why I say that, and previously, Twitter Analytics was only available to accounts that pay for Twitter Advertising. To access Twitter Analytics, simply visit [link] , log in using your regular account credentials, and click on the Analytics dropdown in the top navigation.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

If you're a HubSpot customer, all you have to do is simply enable the auto-publish function in your Social Media Settings. check into Hubspot’s Social Publishing tool often to review recent social posts’ clicks and interactions. Alternatively, you can review top performers in Twitter analytics and Facebook insights. But what happens when you're on a content team of one?

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Analytical means they like to measure what they do, and they make decisions based on data. And now, let me get to my point. Don't overlook this.

A Vivid Vision for HubSpot's Content

Hubspot

Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Host Mike Volpe went on to introduce the day’s guests. Destination: 2018.

Cable 16

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. Web Content Management panel with leaders from Bridgeline, Sitecore, Percussion, and Ektron - content management systems have evolved to deliver personalized customer experiences across all channles - I only mention this because it supports my own view that Web content systems are candidates to encompass the marketing automation industry. hubspot lead generation inbound marketing innovation social media marketingThat said, here are highlights from my notes. and 4 to 6 p.m.;

Getting Exceptional Growth: Meet the New HubSpot Marketing Platform

Hubspot

Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year. When we set our sights on which new apps and features to add into HubSpot, we tried to think about one thing: growth. or ten.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

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How HubSpot COS Differs from a Traditional CMS

Synecore

While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. HubSpot's COS encompasses every component of digital marketing including: Websites. Analytics and Leads. Personalization. Blogs.

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Better yet, provide personalized suggestions to your website visitors, based on what other people are sharing as well as their own click behavior. You’re not alone. Overly long, humdrum copy will fail to capture fans’ attention.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

Stats 145

Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites

Hubspot

They made one major strategic shift: ESPN redesigned the website to adapt to the person looking at it. Building personalization features into the fabric of the new site, ESPN.com will now reflect the interests, location, and device of each fan. retailers, recently launched a fully personalized homepage for its main brand, Very.co.uk. ESPN recently redesigned their website.

Media 35

15 best Big Data companies and why they stand out

Biznology

The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Cloudera Enterprise offers the right mix of components to build a robust data platform which supports both reporting and analytics which can deal with all sorts of data. source: McKinsey ). But it’s not the amount of data that’s important. PALANTIR.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting.

Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so. Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. Connect with HubSpot Use SEO to drive more visitors to your site.

Do You Take Part in the 7 ‘Worst Practices’ in Cold Email?

IKO-Systems

Writing cold emails requires that you succinctly position value for the reader while communicating that this email is personalized, just for them. Cold email readers respond to personalization and a brief bits of value. Messages should include valuable and personally relevant gifts for your leads. Exclusive Bonus Content: Download Here 6 Warning Signs You Need Better Leads.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

If there is any significant volume of social media commentary about your product, service or company, look for a social media monitoring tool that provides workflow tools that make it quick and easy to notify and direct the right person to take action on each new mention. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. Salesforce.com ), marketing automation tools and web analytics packages. Value.

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Traditional vs. Predictive Lead Scoring: Hard Math

IKO-Systems

With a new automated response platform coming soon, our clients will be able to send valuable, personalized email scenarios to their best leads without the hassle of scheduling and customizing each outreach opportunity. Exclusive Bonus Content: Download Here How to Calculate a Lead Score – Without a Calculator. So what is it? Does lead scoring apply to your business? Retweet? Takeaway.

The Marketer's Ultimate Guide to Using Dynamic, Personalized CTAs

Hubspot

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. In a nutshell, better segmentation and personalization in your marketing leads to better results. More on this in the next section.) At HubSpot, we define our lifecycle stages as the following: Subscriber. Just consider the stats for segmentation in email alone.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. Lisa also recently authored a guest post here on web analytics and lead scoring. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Stacey Acevero. sacevero.

Announcing HubSpot 3: The Future of Marketing Software

Hubspot

In the first five years of HubSpot, we did just that. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need. Today, I am really happy to introduce you to HubSpot 3.

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

It's All About Revenue

Smarterer aims to change that by giving people the chance to prove their skills in areas as general as Facebook and Twitter to more specific platforms like Google Analytics, Dreamweaver and, yes, Eloqua. by Jesse Noyes | Tweet this When it comes to skills, there are the skills we know, the skills we don’t know, and the skills we list on our resume. That last part can be murky. Share email.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

as well as serving on the Board of Directors at Person-to-Person, Inc. Lisa also recently authored a guest post here on web analytics and lead scoring. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Stacey Acevero. sacevero.

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

Webbiquity

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Because it’s a thing (network of content), it has both buyers and sellers, and it’s not a person or group of persons to be studied, segmented and targeted.

5 Things Your Customers Wish You Knew About Them

Fathom

They Expect & Will Pay For Personalization. From an optimized customer journey to personal follow-ups—there are many ways that you can personalize your customer’s experience from start to finish. Building a highly personalized customer experience doesn’t have to be complicated. What Your Customers Wish You Knew About Them. You can always consult the experts, too.

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