If there is any significant volume of social media commentary about your product, service or company, look for a social media monitoring tool that provides workflow tools that make it quick and easy to notify and direct the right person to take action on each new mention. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. Salesforce.com ), marketing automation tools and web analytics packages. Value. MORE >>

We have no qualms about beating the following concept into the ground, which is why you've likely heard us say it before: Analytics are critically important to inbound marketing success. So if you're leaning toward the side of remarkable inbound marketing, you likely have some type of marketing analytics tool in place to track and measure how your marketing programs are performing. And that's all well and good, but there's a deficiency in many of these analytics platforms. So exactly what is missing from most analytics tools these days? The Role of Cohort Analytics. MORE >>

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Analytical means they like to measure what they do, and they make decisions based on data. In addition to these specific traits, I personally like to look for a balance of of both creative and quantitative tendencies in the people I hire for inbound marketing. Sure, you could ask them questions like, “Are you analytical? MORE >>

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. HubSpot ). Half of all local searches are performed on mobile devices.  ( HubSpot ). HubSpot ). Only 3.2% MORE >>

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”. The goal, rather, should be to share a personal passion that genuinely informs your understanding of B2B. But Little Bunny Foo-Foo? Tell us more! Probably not. MORE >>