Crimson Marketing

MAY 6, 2014

With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. Demand Generation Marketing Technology' The post When Should You Be Using Marketing Automation? appeared first on.

Marketing Automation 100

Marketing Automation Automation Demand Generation Demand 100

Crimson Marketing

DECEMBER 17, 2015

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JANUARY 9, 2015

Sellers need to take marketing analytics to the next level by integrating the data of their key partners and suppliers, while simultaneously working to better understand and serve customers. Ashley is responsible for driving market leadership, global awareness, product management and demand generation. .

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

AUGUST 27, 2014

Sanjay Sarathy, CMO of machine data analytics service Sumo Logic, shares with Moneyball for Marketing a few of the marketing intelligence insights that CMOs can glean from data analytics, using the context of his own experiences observing and analyzing the data generated by Sumo Logic customers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

AUGUST 15, 2014

Just make sure to monitor your marketing analytics and see where it takes you.” Demand Generation Digital Marketing' Big data can be the perfect partner for creativity and may in fact be the new competitive advantage in our modern economy. ” (TowerData). The post How Are Marketers Embracing Opportunities From Big Data?

Marketing Management 100

Marketing Management Buyer Personas Advertising Agencies Demand Generation 100

Crimson Marketing

MAY 22, 2014

Big data and marketing analytics are here to stay. According to a popular survey from Rocket Fuel and Forbes, CMOs who implement Big Data generate more benefits from their marketing solutions than. The post Understanding Big Data Is The Key to Success [Infographic] appeared first on. Infographics Marketing Technology'

Customer Surveys 100

Customer Surveys Analytics Generation Marketing 100

Crimson Marketing

OCTOBER 6, 2014

Given the $50 billion that marketers already spend on big data and marketing analytics capabilities annually, the pressure is on to show significant above-market returns for that investment.” .” “Companies that are more data driven are 5 percent more productive and 6 percent more profitable than other companies.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

JUNE 4, 2015

The response, says Jason Bunge, Vice President of Marketing, Analytics and Partnerships at Trulia, must be part art and part science. This presents no small challenge to marketers, who now must consider user engagement across desktop, mobile and mobile app platforms, each with their own behavioral attributes.

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JULY 23, 2015

The role of Marketing in closing a deal doesn’t just stop with generating leads. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives. Sales has to do the follow-up. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

AUGUST 19, 2014

On this episode of Moneyball for Marketing, Lattice Engines CMO, Brian Kardon explains predictive analytics and shares marketing technology insights from the front lines. Smart Money: How Amazon’s predictive marketing generated recommendations accounting for 30 billion in annual revenue. Brian Kardon is the CMO of Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

MARCH 18, 2015

Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. Highlights include: Data downpour: By 2020, the digital universe is predicted to contain 44 trillion gigabytes of data—too much even for a team of data scientists to understand.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

JULY 10, 2014

The problem is most companies are not able to factor in buyer insights to influence price and generate a straightforward pricing approach. But you can start making better pricing decisions now by following these four steps to turn data and marketing intelligence into profits: Listen to the data and marketing analytics.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

JANUARY 13, 2015

For example, be sure your core systems can easily maintain business and data continuity if you do swap out a stack component such as an email service provider (ESP), marketing automation platform or marketing analytics software.” Evaluate what risks are worth taking .

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

FEBRUARY 9, 2015

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” Can marketers deliver amid ongoing performance pressures?”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JUNE 30, 2015

Customer data should be gathered from your own business intelligence as well as web analytics. Buyer personas are the first step to any effective content strategy. Personas are what will help you determine how to tailor content to your buyers. . This data will give you the framework for your buyer’s pain and needs.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

AUGUST 4, 2015

Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing. Moreover, you cannot rely entirely on analytics. To do this, set goals and choose metrics that make sense for your “top funnel” strategy: Brand Awareness – Commit to increasing your reach into target populations.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 1, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

According to the Teradata Data-Driven Marketing Survey 2013 — a survey of more than 2,200 marketers on the use of data to drive marketing — 71% of respondents reported they plan to use a Big Data analytics solution within the next couple years. Fewer than 10% of companies, however, actually use Big Data in a systematic way today.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

DECEMBER 3, 2014

Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Paychex, a payroll and human resources service provider, was founded in 1971, long before anybody knew what Big Data was.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

JUNE 10, 2015

He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Lead Generation. Google Analytics can help you in each of these key areas. Lead Generation. Google Analytics has the tools and resources to provide you with an abundance of information for optimization.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

JULY 8, 2015

Data Analytics. A/B Testing : Shifting to a different kind of touchdown, Stacey demonstrates the potential for the application of real time/location analysis to commercial interests by way of an experimental Anheuser Busch Superbowl target marketing campaign which relied exclusively on real time user generated content. Predictive Data.

CMO 100

CMO Analytics Fulfillment Correlation 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 17, 2015

“Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. 2 marketing automation solutions.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JULY 24, 2014

The big question is how to transition from being demand generation-focused to becoming a revenue-generating organization. Start at the top to create a revenue-generation marketing plan. Get your marketing analytics in place. Five Best Practices for Becoming a Revenue Marketer. Speak the same language as sales .

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

AUGUST 12, 2015

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue. And to learn more about why marketing is the new revenue generator, listen to the Moneyball for Marketing podcast with Cisco CMO Karen Walker, which inspired this article. . So how do you do it? Image: Courtesy of Localytics .

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. But in the last recession, it became obvious that we needed to be more aggressive about generating leads.”.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

SEPTEMBER 29, 2015

Image: Courtesy of JSquared Analytics. .” Salesforce created the below infographic to illustrate how marketing encourages a data-driven team and relationship with sales: ( Salesforce ). The post Why It’s Important To Be Data-Driven in B2B Marketing [Infographic] appeared first on.

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100

Crimson Marketing

NOVEMBER 26, 2013

Better marketing analytics can improve the returns 10-20%: $100-$200 billion. 72% of CEOs report “Marketers are always asking for more money, but can rarely explain how much incremental business this money will generate.” The consumer decision journey is generating huge amounts of data. CMOs are In a Pressure Cooker.

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100