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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

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The Complete Guide to Leveraging Integrations with Anyword: Unleashing the Power of Analytics and AI in Marketing

Anyword

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

Common Video Marketing Statistics 1. Video Consumption Statistics 18. Social Media Video Statistics We have divided video marketing social media statistics into different categories. Let us start with general social media video statistics. Social Media Video Statistics for YouTube 35. Here we go!

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Content Marketing Statistics in 2023: Everything You Need To Know

Optinmonster

Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Writing (29%), analytics (25%), video (18%), and SEO (14%). A diverse skill set, including both creative and analytical abilities, is crucial for senior roles.

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21 Statistics That Prove Emotional Marketing Works

Spiralytics

This emotional marketing statistic underscores the need to speak to your audience at eye level, whether it be through relatable imagery or accurately translated copy. This emotional marketing statistic shows how much emotion plays a considerable role in a consumer’s buying decision and how it can actually make or break your campaign.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics – Pt 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In my previous blog , I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I’m not sure if I should have pruned my features or included prediction intervals.