article thumbnail

4 PR Trends You Must Adopt in 2023

Navigate the Channel

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

PR 65
article thumbnail

Walker Sands Boston Recognized for PR Work at 2022 PR Club Bell Ringer Awards

Walker Sands

Last week, we were honored to have our work recognized among Boston’s top PR campaigns at the PR Club Bell Ringer Awards , where our teams took home two wins for our work with Sophos and Affectiva. Affectiva Acquired: A PR Journey to M&A. Our PR work for Affectiva received the Bronze Bell in the “High-Tech” category.

PR 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Refresh Your Brand Without Rebranding

Marketing Insider Group

When speaking about personal branding , Bob Goldwater, founder of the Birth Injury Lawyers Group, explains that “any PR firm worth its salt can come up with a terrific campaign that emphasizes a caring, personalized approach, but if the everyday reality doesn’t measure up, word will get out fast.”.

article thumbnail

Integrating Content Across Your Enterprise

ClearVoice

7 in 10 PR professionals struggle with creating effective content. Tools and Technologies for Seamless Integration To empower your content strategy, you need the right tools, The top ones to think about are Content Management Systems for creation, collaboration platforms for teamwork, and analytics tools for insights.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161
article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139
article thumbnail

Let’s talk ABM: 6 reasons to consider an ABM Center of Excellence

Strategic-IC

In this article, we’ll explore the core CoE FAQs, drawing on the wisdom of Avishek Chakrobarty , Head – Global ABM Centre of Excellence at Kyndryl. This is an internal PR operation – because the CoE needs to be appreciated, to be trusted, and fully utilized. An ABM Center of Excellence (CoE) is all of these things and more.