B2B Digital Marketer

MARCH 17, 2022

But nowadays, with the majority of marketing being digital, SEO has become one of the primary domains that B2B marketers must have expertise in. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. 02:38 – SEO has become a deep domain of expertise.

Marketing AI 98

Marketing AI SEO Domain Enterprise Management 98

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. Nobody wants to key in a complicated URL. 1LIlaan or www.capcitybrew.com/arlington.php to remember.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Aberdeen

JANUARY 24, 2017

This useful guide will help you choose the right domain name and properly set up your first business website. Select the perfect domain for your company. One of the most important decisions you’ll make about your website, and business, is choosing the right domain. Some good news about domain names.

Domain 56

Domain Marketing Websites Marketing Management Small Business Marketing 56

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. What is Google AMP? Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. Since its inception in early 2016, over 25 million domains have published more than 1.5

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter.

Personalization 89

Personalization Brand Identity Branding Tips 89

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. You will get a report of visits from each t.co-shortened

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Databox Campaign Report 2: Google Analytics Template. Domain authority. It provides insight into: Technical issues.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Salesforce Marketing Cloud

JANUARY 24, 2022

Use Google Analytics to optimize your website. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. Use these tips to see big changes in your traffic: Check your website authority (the “strength” of your domain).

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. By now you must have heard of something called the Google Tag Manager. What Is Google Tag Manager? Google Tag Manager is a tag management system. Google Tag Manager is like a first aid kit. Google Tag Manager also has some built-in tag templates.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52

SocialPilot

JANUARY 21, 2024

SocialPIlot’s LinkedIn page also saw a drastic engagement rise of 7%, and the impression grew to 25,000 in the week Luke posted. Luke not only runs a prominent agency but is also connected to numerous fellow agency CEOs and CMOs on Linkedin, who happen to be our target audience as well. Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Only B2B

DECEMBER 24, 2020

Hence, go for google analytics and search engines, and find out what type of searches is appearing for the product. Twitter, Facebook, or LinkedIn??? Twitter, Facebook Or LinkedIn. People, my perception would be – LinkedIn, why? Don’t Ever Forget To Do An Extensive Market Research . Market Research.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Obviously ensure that Google can crawl main navigation menus and emphasize key pages and website sections as needed.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Heinz Marketing

SEPTEMBER 9, 2021

Does the platform offer analytics? Personalization: Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

SocialPilot

FEBRUARY 6, 2024

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. That’s exactly why we chose to collaborate with Luke.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Schubert B2B

JUNE 22, 2023

Searching for someone with deep domain expertise in B2B marketing strategies and tactics is essential if you want to make an informed decision. LinkedIn – find a marketing consultant based on location, industry, or expertise. Instead, look for someone with experience in digital marketing and data analytics.

Consulting 62

Consulting B2B Marketing B2B Business 62

Albacross

JANUARY 21, 2022

Google Sheets Integration. Instead of using the website domain for matching, now it’s possible to check matching records by using all Albacross data points (e.g., country, Linkedin, etc). Adobe Analytics Enrichment. Web analytics are built with B2C companies in mind. Account-Based Analytics.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Domain CRM 52

Albacross

JANUARY 21, 2022

Google Sheets Integration. Instead of using the website domain for matching, now it’s possible to check matching records by using all Albacross data points (e.g., country, Linkedin, etc). Adobe Analytics Enrichment. Web analytics are built with B2C companies in mind. Account-Based Analytics.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Domain CRM 52

SmartBug Media

FEBRUARY 4, 2020

Pull 1st-page-ranking domains for each of these topics. Using Moz, SEMrush or another keyword research tool, pull first-page-ranking exports from the top domains that are ranking for each of these core topics. Put these domains in a pivot table to see how many times a domain is ranking across a given set of topics.

SEO 96

SEO SERP Domain Analysis 96

Bannerflow

JULY 5, 2022

Our Report found that 36% of respondents planned to advance their data-driven analytics strategy to create more personalised content in 2022 but is this happening? Personalisation is what the consumer wants, and with quality data analytics, your business can easily deliver it to them.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Digital Marketing Analytics 23.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%!

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

The Lead Agency

MAY 30, 2019

Google Analytics Google Analytics allows for businesses to track the movements of those visiting their website. From the moment an organisation adds the appropriate coding to their website, Analytics begins collecting valuable data about consumers and their behaviour.

Paid Search Agency 48

Paid Search Agency Tools Advertising Agencies Marketing Analytics Tools 48

Hubspot

JUNE 26, 2019

In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software can integrate with Google Ads, Bing Ads, and other major ad platforms. Integrations include: Google, Bing, and Yahoo ads programs. Google Ads Editor.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Optinmonster

DECEMBER 14, 2021

Actionable analytics to get the stats you need to boost conversions. Just type in the domain, and it’ll find the email address pattern. Browser and Google Sheets extensions. AeroLeads provides a Google Chrome extension to help you search various professional websites like LinkedIn for sales leads.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

SmartBug Media

FEBRUARY 11, 2021

Step Two: Set up your domain settings. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters. What is a HubSpot tracking code, and why is it important?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Outgrow

MAY 21, 2021

E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Likewise, they give you important insights about your customers through analytics. . In other words, Selz enables a brand to present and manage their store on social media & Google Smart Shopping. With Outgrow, you can .

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Marketing Insider Group

MAY 11, 2020

Source: Edelman-LinkedIn). You don’t own Facebook, YouTube, or LinkedIn. Use LinkedIn to Support Your B2B Content Marketing Strategy. LinkedIn has cemented its position as the social media site for B2B companies (although consumer brands have found success here, too). LinkedIn has advantages over other social media sites.

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Hubspot

AUGUST 28, 2017

SumAll connects to a variety of different social accounts -- including Twitter, Facebook, Instagram, and LinkedIn -- to provide you with insights about your followers, interactions, and engagements. From your Dashboard, you can carry out social monitoring, scheduling, campaigns, and analytics -- all in one place. 10) Google Alerts.

Social Media 78

Social Media Tools Media Brand Identity 78

Single Grain

APRIL 27, 2021

Case in point: the domain migration. After all, the only thing that needs to change is the site’s domain name. In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change. Domain Migration Checklist: The Three Phases.

Demand Generation Agencies 52

Demand Generation Agencies Domain Sample Paid Search Agency 52

Sprout Social

JULY 20, 2020

Another place to conduct video SEO research is through Google. That’s because YouTube videos rank in Google results, meaning that videos that pop up in a search are more than likely optimized for SEO. Finally, you can also conduct keyword research via Google’s Keyword Planner tool.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Hubspot

OCTOBER 31, 2019

Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Calendar offers analytics of a slightly different sort -- productivity. Disclosure: I’ve invested in Calendar).

Marketing Analytics Tools 76

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 76

Martech Advisor

FEBRUARY 10, 2020

Just adding a plugin or a snippet of code should let you track visitor behavior in Google Analytics or similar web analytics software. Drupal currently has modules for martech products such as Tableau, Salesforce, Mailchimp, HubSpot, Google Analytics, and Shopify. Technical Support.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

The Marketing Blender

MAY 17, 2022

According to a new LinkedIn study, 83% of a typical B2B purchasing decision happens before a buyer engages with a provider. You’ll need to use keyword research tools and analytics to determine how people find your website and what keywords they are looking for. Examples include Yoast , Buzzsumo , Google Analytics , and many more.

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52