Trending Sources

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Google Analytics. eMarketing Association Network. Inbound Marketers – For Marketing Professionals.

Remarketing Advertising Strategies with Google Analytics

NuSpark

Now, you can add remarketing options by using Google Analytics data.    . Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. Medium.   How about we remarket to audiences who do not convert from email campaigns, LinkedIn, or specific referral sites?  . Mobile.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. For this exercise I tested landing page headlines. Excellent!

How to Leverage Google Analytics for Digital Marketing Success [Presentation]

KoMarketing Associates

Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Ultimately, Google Analytics needs to provide value for the organization.

Top B2B Website Metrics to Monitor Using Google Analytics

Hinge Marketing

In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? SEE ALSO:   Understanding Google Analytics: 5 Basic Questions Answered. 3) Bounce Rate.

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. Here is a snapshot from my Site Stats report, with LinkedIn traffic expanded. shortened URL.

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. LinkedIn Groups. The key to LinkedIn is to build relationships.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. Of course not.

Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1

Hinge Marketing

Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. Each metric below can be found in the Audience > Overview section of Google Analytics. 1) Pages/Session. You will see a graphic like this in Google Analytics to indicate your pages/session. On Google+ or LinkedIn?

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Unlike these platforms, LinkedIn has found its niche: professional networks. Google.

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

Never mind when you start using several different analytics platforms, you''ll find different terms for the same metric. So, we decided to put together a handy glossary of the most common marketing analytics terms you''ll find in your analytics software. All people using your Google Analytics account can review annotations at any time. Analytics Daily Weekly

B2B Marketing Trends for 2016

Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing Trends for 2016 28 Embrace New Technology Use Data to Plan Ahead, Not Just Assess Past Activities Thirty percent of B2B marketers use data analytics to evaluate prior.

Would you erase yourself from Google search results?

grow - Practical Marketing Solutions

In this show, Tom Webster and I were far too caffeinated to stick to one subject so we decided to go through a grab bag of current topics including: E rasing yourself from Google. LinkedIn blogging — An important source of business content or more Content Shock? The post Would you erase yourself from Google search results? Why hasn’t this been an issue in the U.S,?

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook.

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Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Have you spent thousands of dollars on search engine optimization (SEO) consultants and you’re still not ranking on Google the way you’d like?

Internet marketing abhors a closed door so open a window

Biznology

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Google+. Never leave your visitor hanging. thought now).

8 (of the) Best Web Analytics Guides of 2010

Webbiquity

Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. Post on Google Buzz.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Then, I can stream social mentions, my inboxes, my site performance data, questions and queries happening on Twitter, Facebook, and Google+, help desk queries, and even project management stuff.

What Could Kill Google and Facebook

Webbiquity

potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Google. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn. Imagine that you walk into a restaurant and there’s no one there to take your order.

Use Google Analytics to Discover the Quality of Your Social Media Traffic

WindMill Networking

Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. However many feel overwhelmed with all the data available in their analytics. Twitter | Facebook | LinkedIn | Pinterest |. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. This information allows us to be constantly improving our marketing strategies and making them better. They […]. Author information. Leah Mazur.

How to Tie Your LinkedIn Ads to Revenue

bizible

LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. According to the LinkedIn Ads Benchmark Report 2016 , over 35% of marketers on LinkedIn are unsure if they consider their efforts a success. One of the reasons why marketers aren’t sure of their effectiveness on the LinkedIn Ads platform is that they’re not connecting their ads to revenue.

Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts

Haley Marketing

Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. On one hand, I try to share content that I think my audience will want to see, click, and share.

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What Google+ Needs to Offer Businesses

It's All About Revenue

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. LinkedIn.

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Register a domain name for every event on your calendar

Biznology

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than  bit.ly/1LIlaan Nobody wants to key in a complicated URL. 1LIlaan  or www.capcitybrew.com/arlington.php  to remember. Trysoci.com  is much easier to remember and use than  www.meetsoci.com/soci-social-media-marketing-platform.

4 Advanced Tips to Optimizing Your LinkedIn Company Page

Vertical Response

When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. Once upon a time, you probably listed this information in your Products and Services tab, but LinkedIn did away with that function. Create Showcase Pages.

If you post it will they come?

Biznology

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week).

Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile

WindMill Networking

Google Analytics is the default (and free) service that analyzes visitors to your website.  Twitter just recently released a beta of their Twitter Analytics to a select few users.  Is LinkedIn Profile Stats Pro a game changer that will make you want to upgrade your account? personally have never been into over-analyzing my LinkedIn Profile. 

Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics

Infer

Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. Find Infer on LinkedIn. About Infer. Additional Resources. Learn more on the Infer blog.

What Shazam Can Teach Marketers about Predictive Analytics

CMO Essentials

This is a predictive analytics success story that marketers in every industry should be inspired by. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. Connect with William on Twitter at @williamtyree or on LinkedIn. Image courtesy of Shazam via [link]. It’s the missing piece. We couldn’t figure it out.

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

A recent study from Searchmetrics revealed that the growth rate of Google+ shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Even though Facebook remains the primary social platform among users, the growing influence of Google+ cannot be understated. At the heart of the B2B organizations’ Google+ strategy is their Google+ business page.

What Web Analytics Don’t Tell You

It's All About Revenue

by Nick Dennis | Tweet this Marketers love web analytics. Thanks to analytics we know how are sites and content are performing now – not just a month or quarter from now. But as valuable as these analytics can be, they only feed you numbers in the aggregate. With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Fire up Google Analytics and it’s easy to find how much of your traffic comes from repeat visitors. What’s not to love? Page Depth. Page depth is a lovely metric to have.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks.  If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. I’m not going to discuss self-serve pay-per-click ads, as they are self-explanatory. You can target LinkedIn ads by.

Should You Optimize Content for Google AMP?

Act-On

Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. Google  —  Launched AMP in Search web results. Google also provides a cache that can be used by anyone at no cost. The Google AMP Cache will cache all AMPs; other companies may build their own AMP cache as well. No cost.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. LinkedIn gives you 120 characters for a headline, which is pretty generous. There Are Three Parts Of Any LinkedIn Post. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Here are 15 of my favorite tips.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

Google it! Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. Google it! About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. The evidence is in.