While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called  A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages. For this exercise I tested landing page headlines. MORE >>

Web analytics tools are at their most powerful when you can interpret and integrate the numbers they provide—the rapturous layers of percentages and pie charts—with what happens in the context of your organization’s business, outside the world of site visitor data. In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Interested in learning more about SIGMA’s web analytics offering? Subscribe to the Fifth Gear Analytics newsletter. Share this on LinkedIn. MORE >>

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. Who is Sharing Your Content on LinkedIn LinkedIn content shares are not as open as Twitter, so searching on LinkedIn is more limited. MORE >>

Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Post on Google Buzz. Analytics Marketing Creative Marketing Strategy Barb Cote customer analytics marketing analytics marketing creativeBarb Coté. Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. MORE >>