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HubSpot Customer Journey Analytics Unveils 3 Game-Changing Insights

Lake One

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. But that changed when HubSpot introduced its new Customer Journey Analytics tool.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

At this point, she might search for lower funnel keywords such as “How to buy a marketing automation solution” or “What to look for in a marketing automation demo.” After the webinar, you repurpose the content into a blog post featuring highlights from the event, and you use those bottom-of-the-funnel keywords (e.g., “How

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Webinars and Slideshare. Now what?

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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Better audience analytics. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Greater flexibility to attend multiple sessions. Much lower production costs.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

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How to Map Content Marketing to Revenue, in 3 Steps

Contently

You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo. But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar.

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Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Unload everything you can from customer personas, CRM data, and audience analytics reports to identify your top content types and distribution methods.