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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Here’s a stat to chew on: US marketers are now spending 41.9% Click-Through Rate (CTR): If your video includes a call-to-action (CTA), this is your gold mine. A high CTR means people are taking action. Whether it’s visiting your website or buying a product, CTR moves your audience from viewers to doers.

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SEO Website Analytics: Going One Step Deeper Into GA

Moz

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Find and capitalize on easy traffic opportunities.

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Ultimate List of Blogging Statistics and Facts (Updated for 2023)

Optinmonster

It can be difficult to keep up with the constantly changing stats and facts about blogging. If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Around 5% of bloggers don’t have access to analytics.

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Goal: Drive More Traffic 7.2 To this end, video analytics are essential. But how do you know whether it’s, you know, working? Metrics for Individual Videos 3.1

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. of global web traffic. seconds over the past two decades.

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Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe). This is why Moz has teamed up with STAT, and why we're doubling down on search.

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How to Optimize Your Product Listing Ads For More Clicks

Unbounce

Well, Google Analytics already does the work for you. Once you add your product listing ad’s Google Merchant Center product feed to your Analytics account, the system will track each visit to your site. PLAs are an excellent way to attract qualified traffic for your products. How can you keep track of everything?

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