Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. Image: YouTube.

Youtube 114

Youtube Guidelines Planning User-Generated Content 114

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

TrustRadius Marketing

JUNE 20, 2022

Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. Best Free Social Media Analytics Tools in 2022. Talkwalker specializes in social listening analytics.

Social Media 116

Social Media Analytics Work Management Media 116

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Webbiquity

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties.

Social Media 306

Social Media Work Management Marketing Management Media 306

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. For example, Google Analytics will help you track visitors so you know how they are finding you and how long they stay. For example, you can collaborate with a florist if you sell candles.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Directive Agency

JULY 31, 2023

Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. Using first names in your messaging is a great way to increase conversion rates, plus, it adds a personal touch. Check out these examples of the 9 best B2B strong>marketing campaigns 1.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Optinmonster

JUNE 5, 2022

In this article, we’ll learn what geotargeting is and how to use it to drive up your conversions and sales. Geotargeting Examples. That’s a great example of geotargeting. There are many ways to use geotargeting online to boost your conversions: Offer free same-day delivery. Table of Contents: What is Geotargeting?

Conversion 111

Conversion Click Rate Tagging Display 111

Optinmonster

DECEMBER 7, 2023

A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Cracku , an online coaching website for students, used countdown timers on its website to create limited-time offers and increased conversions by 300%.

Conversion 65

Conversion Urgency Marketing eCommerce Display 65

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. The sweet spot?

Distribution 98

Distribution Youtube Facebook Video Marketing 98

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. For example, do you know where your website traffic and leads comes from ? For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics. For example, partner peer reviews were an important part of their marketing. However, doing that means YouTube embeds a cookie on the site.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Hubspot

MARCH 18, 2020

Well, it requires social media analytics and reporting. What is social media analytics? Social media analytics is the process of gathering and analyzing data and reports based on metrics from one or multiple social media accounts. Determine what type of social content leads to the most conversions, engagements, etc.

Social Media 100

Social Media Analytics Media Work Management 100

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

AUGUST 19, 2021

Others aren’t far behind, with both YouTube and TikTok exploring “shop now” buttons. 3 social commerce examples you can learn from. Oh Polly has wasted no time, setting up themed collections with scroll-stopping images that build trust with consumers and drive conversions. Monitor your social analytics to manage performance.

Stats 133

Stats Examples Tips Top of Funnel 133

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. Moz is an excellent example of a brand leveraging webinars to engage its audience and grow a community. The webinar itself can also work as great content for a YouTube post.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Top Rank Marketing

APRIL 18, 2024

Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. Find your angle What can your brand bring to the conversation that no one else can? At the minimum, edit out off-topic conversation, long pauses and false starts.

B2B 104

B2B Demand Generation Agencies RSS B2B Thought Leadership 104

ClearVoice

JANUARY 28, 2021

As Kevin Poirier , chief marketing officer and co-owner of East End Yovth , puts it, if a business is running a campaign and wants to maximize reach, delivering messaging across several channels will increase the level of conversion, and therefore significantly increase return. In other words: it’s a definite win-win.

Paid Content 98

Paid Content Advertising Channels Campaigns Examples 98

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Marketing Insider Group

JULY 11, 2023

A recent study found that brands overestimate ad conversions by 4,000%. Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. So, what really works? Image Source 7.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels. On Friday, they see an ad on Facebook.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Binary Demand

FEBRUARY 26, 2024

It’s the mastermind behind personalized content, decoding consumer desires to build unbreakable connections that boost engagement and conversions. Moreover, AI augments content personalization, fostering audience engagement and conversion rates. Applications range from predictive analytics to automated lead scoring.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Optinmonster

MAY 13, 2020

For example, you may have an ebook on social media marketing that you offer across your entire site. We’ve written a case study that shows how Whole Whale increased email signups 100% and lifted conversion by 62%. You can find this information in a few ways: In Google Analytics. An analytics plugin like MonsterInsights.

Lock-In 111

Lock-In Top of Funnel Conversion Content 111

ClearVoice

APRIL 6, 2021

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

MARCH 31, 2022

For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Predictive analytics are changing the B2B marketing landscape and for good reasons. Don’t ignore the rising power of voice search.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. Those who attended multiple webinars were likely interested and ready for conversion. Below are five ways webinars can contribute to boosting your teams’ sales conversions.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. Those who attended multiple webinars were likely interested and ready for conversion. Adobe moved potential clients along different webinars until they were sales-ready leads.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

QuanticMind

SEPTEMBER 29, 2023

For example, a new time-based budget scheduling option was announced, which lets advertisers automatically increase spending for specific dates and time periods such as Black Friday, rather than having to manually adjust budgets or schedule separate campaigns and risk interrupting overall optimization learnings.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

The Marketing Blender

MARCH 22, 2024

Sometimes, you need to influence multiple decision makers or a “buying committee” through your digital marketing if you want to drive conversions that result in revenue. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. Were those good leads?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

APRIL 18, 2024

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? This is a great example of how formerly text-based GPT’s are beginning to generate complex visuals. Advanced conversational abilities based on datasets up to September 2021. What type of customer support are you looking for?

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Spiralytics

FEBRUARY 7, 2024

We’ll delve into its intricacies, explore its benefits, and show some examples of how you can make use of this innovation. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Automated responses Let’s face it: repetitive inquiries can eat up valuable time.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126