Vidyard

MARCH 23, 2021

Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Measure Your Video Marketing ROI 6. Where Do Video Marketing Metrics Come From? Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

BOP Design

DECEMBER 17, 2019

In this article, we take a look at how to evaluate what is working (and not working) in a B2B content marketing plan. As we’ve said before, content marketing is not an end unto itself. Since we are talking about content marketing, we need to look at how visitors are engaging with the content on your B2B website.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. However, accurately measuring the impact of your content marketing efforts is key for honing in on what works and beating the competition. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

KoMarketing Associates

MARCH 24, 2016

Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life. How do you lose your data?

Analytics 120

Analytics Ideal Customer Profiles Marketing Analytics Tools Lead Scoring 120

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. But luckily for us, highly-advanced digital marketing technology is here to help us streamline our SEO playbook. The first page of Google search results gets 90% of the traffic. Ranking dashboards.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Navigate the Channel

JANUARY 10, 2024

Let’s review what content KPIs are, why they matter and how they can empower your online efforts. Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. No deep dive. No second page. Except for the exception.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Marketing Insider Group

MARCH 2, 2021

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? The answer is simple: conduct a content gap analysis. What is Content Gap Analysis? Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Brightedge

AUGUST 4, 2020

4 min read Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. of online traffic comes from organic searches. Monitoring your CTR will help you determine the success of your content.

SEO 90

SEO CTR SERP Marketing Analytics Tools 90

ClearVoice

MARCH 26, 2024

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

DECEMBER 18, 2023

Sharing Top-Performing Content: Sharethrough Image Source: X Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly.

Statistics 89

Statistics Paid Content Stats Blogger 89

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. However, truly impactful content strategies require some very hard work and dedication. Content marketing efforts should always be geared towards a specific audience.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

KoMarketing Associates

APRIL 3, 2018

Now, with 16 months of search performance data, B2B marketers have a greater opportunity to assess trends in all four areas, evaluating year-over-year or quarter-to-quarter performance more easily. Sixteen months of data allows B2B marketers to more easily analyze and document improvement trends directly through Search Console.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

DECEMBER 1, 2016

First, consider performing a “[keyword] site:domain.com” search to uncover whether duplicate content may exist on the website. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”. The Google Search Analytics Audit. The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Tomorrow People

MARCH 23, 2021

So, how can you know which analytics metrics are most important for you to focus on? Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?" Ask yourself, "Would it be fair for a CEO to judge my performance as a marketing leader based on this metric?"

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Scoop.it

SEPTEMBER 21, 2023

If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . Google Analytics and Google Search Console are different, and you need both. . See Existing CTR For Keywords & Pages .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

seo.co

JUNE 7, 2021

Many digital marketers struggle to boost traffic to their sites, and there are many ways to get that done. You may consider paid advertising and traditional marketing, but that investment usually doesn’t produce long-term results. When you use keywords in your site and your content, your site is easier to find.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Huptech Web

DECEMBER 14, 2023

Table Of Contents Introduction Why do Top Brands Consider Statistics to be an Important Aspect? Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sana Commerce

AUGUST 2, 2023

That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. Targeted traffic : SEO allows manufacturers to optimize their content with relevant keywords and phrases that align with their audience’s search intent.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

ClearVoice

JANUARY 8, 2024

Then, optimize your content marketing and other strategies to improve overall results. How are customers responding to your marketing messaging? That’s where key performance indicators (KPIs) and analytics tools come in. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Launch Marketing

DECEMBER 9, 2020

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the goals of your content. Email Content Metrics. Was the content not relevant enough? Social Media Content Metrics.

Social Media 83

Social Media Marketing Websites Media B2B 83

Salesforce Marketing Cloud

MAY 17, 2023

But don’t take my word for it: Businesses in every industry see the value of quality ecommerce content, and they’re throwing their weight behind it. In fact, a majority of businesses (69%) plan to increase their content marketing budgets this year. Traffic source. Were they enticed by shoppable content on social media?

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

KoMarketing Associates

APRIL 18, 2017

While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Content Appearing in SERPs.

B2B 121

B2B Top of Funnel Keywords CTR 121

Outbrain

AUGUST 19, 2019

You can research, create and publish all the content you want, but all your hard work will be pointless if you don’t promote it successfully. That’s why you put at least as much energy into content promotion optimization. But that’s not always enough to deliver a clear and thorough evaluation of your content promotion efforts.

Top of Funnel 38

Top of Funnel ROI Marketing Analytics Tools Content Marketing 38

Anyword

JULY 26, 2022

Here, we’ve outlined how to use both Google Analytics and HubSpot’s “Make My Persona” feature to outline every aspect and detail of your specific customer. Google Analytics. First, let’s talk about Google Analytics. Using Google Analytics for your site gives you a breakdown of visitor demographics.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

Envy

FEBRUARY 13, 2021

The Chief Marketing Officer heads a company's marketing efforts and makes purchase decisions about marketing tech, sometimes together with the CISO and CTO. Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Convert

AUGUST 20, 2020

Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. You get to transform the information gathered into eye-catching creatives, engaging content, and high converting targeted ads campaigns.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Optinmonster

SEPTEMBER 8, 2022

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. Many premium email service providers (ESPs) like Constant Contact include revenue in their email analytics.

ROI 75

ROI Email Marketing Marketing Analytics Tools Marketing Budget 75

SmartBug Media

MARCH 19, 2021

of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Inbound and Content Marketing Best Practices. Content Marketing Institute. Must-read articles: The Right Way to Teach, Tease, and Soothe Your Audience With Content.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Common tool used: Google Analytics . . . #2: 2: Marketing Qualified Leads (MQLs). . Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107