Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Marketing analytics.

Conference 112

Conference CMS Development Digital Asset Management Marketing Automation Services 112

Martech

SEPTEMBER 24, 2021

Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. Chief Data Scientist Christopher Penn at this month’s MarTech conference, citing numbers from Duke University’s most recent CMO survey. Much of the way marketers use predictive analytics is customer-focused.

Analytics 139

Analytics Contingency Planning Forecasting Jigsaw 139

Martech

OCTOBER 5, 2021

Choosing the best marketing analytics tools for your organization’s website takes a certain level of discernment. “Over the years I’ve seen teams build up troves of unusable data,” said Lex Roman, Growth Designer at website optimization and design company Super Easy Digital, in her recent MarTech presentation.

Analytics 108

Analytics Tools Marketing Analytics Tools Best Practices 108

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. The post 6sense Announces Inaugural Customer Conference appeared first on 6sense.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Martech

MAY 5, 2022

1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. More need for analytics as channels increase. Image: CarMax.

Budget Management 92

Budget Management Analytics Spending Optimization 92

Webbiquity

AUGUST 4, 2020

Presenting results of original research is often a strong draw. A third important element is your presenters. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Several elements determine the success of your webinars. Is your information unique?

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

KoMarketing Associates

JANUARY 26, 2017

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Customer Experience Matrix

NOVEMBER 14, 2016

HubSpot held its annual INBOUND conference in Boston last week. Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A HubSpot does seem to be working on that.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. This is why we are seeing a surge in CX conferences and events across the United States of America as well as the rest of the world.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

BOP Design

AUGUST 4, 2020

And Kate Lister, President of Global Workplace Analytics estimates that 25-30% of the workforce will be working-from-home multiple days a week by the end of 2021. Below are four tips on how to make your next B2B webinar, client meeting, or presentation super polished — even from the confines of home. Quality Sound.

Conference 86

Conference Webinar Metrics Marketing Agencies 2 Video Marketing 86

The Customer

NOVEMBER 30, 2020

After quelling my high-anxiety about the content itself, the conference coordinator for the data panel scheduled a tech rehearsal with the new-to-us platform being used for the live session. I post in the “backstage” chat we were trained to use, asking the conference lead how many more minutes we have. Practice Makes Perfect.

Multi-Touch Attribution 72

Multi-Touch Attribution Allocation Conference Planning 72

Marketing Insider Group

JANUARY 30, 2023

I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. After all – marketing now holds more of the technology budget than the IT function, and arguably benefits more from quality BI, data, and analytics solutions than any other function.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Below you’ll find 19 conferences to put on your calendar. From content marketing to demand generation, digital strategy to sales enablement, this conference provides a holistic overview of the latest marketing trends, and how to apply them to your business strategy.

Conference 94

Conference Planning Content Marketing Content 94

Rev

FEBRUARY 25, 2019

So attending B2B sales conferences is a must for professionals hoping to make successful connections. A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI). SaaStr Annual 2020. Jeff Lawson (CEO, Twilio).

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

So attending B2B sales conferences is a must for professionals hoping to make successful connections. A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI). SaaStr Annual 2020. Jeff Lawson (CEO, Twilio).

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Webbiquity

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Among this year’s presenters: Neal Rodriguez ( @notifyneal ), an internet marketer and web developer now with Shovecom LLC, whose formerly done stints with Forbes, Mediabistro and Nielsen. See you there!

Conference 100

Conference Social Media Social Marketing Advertising Agencies 100

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. The conference produced little news directly related to marketing systems.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

KoMarketing Associates

JUNE 6, 2013

In another week one of the best conferences for search engine marketing professionals and internet marketers overall, SMX Advanced , kicks off in Seattle. If you’re attending the conference, I certainly recommend attending that session and dropping Casie a message online that you’ll be attending. The Conversion Conference.

Conference 120

Conference B2B Marketing Planning B2B 120

Onalytica B2B

OCTOBER 1, 2018

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Disconnected customer data and analytics.

Enterprise Management 142

Enterprise Management Campaigns Conference Digital Transformation 142

eDataSource

OCTOBER 2, 2019

Another year, another amazing client conference in the books. Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. . Bravo, Michelle.

Conference 51

Conference Deliverability Phishing Lead Ranking 51

Vision Edge Marketing

AUGUST 15, 2013

Yet surprisingly, many marketers are willing to implement marketing programs sans analytics. In the past few weeks I have attended several marketing conferences. And when it comes to analytics, the other card is data. To harness the power of your analytics card, identify your data issues and create a plan to address them.

Analytics 100

Analytics Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Conductor

MAY 21, 2019

Another C3 is in the books – and it was our biggest, best organic marketing conference yet. See all of your analytics from paid, organic, social, email and more in one place to get a complete picture of the ROI of your content. I presented today so I can enjoy the night. This is so important, in business and in life.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. The presenter might pick out two people, welcome them, and ignore the other 298.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Smashmouth Marketing

MARCH 28, 2011

I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. The event features keynotes from John Grosshans of SAP Americas and Justin Shriber of Oracle (the latter will be reprising his presentation from the recent Sales 2.0

Conference 100

Conference Lead Gen Forecasting Sales Cycle 100

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

Acquisitions 142

Acquisitions Content Paid Search Agency Conference 142

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Martech

DECEMBER 15, 2021

“A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference. Pay attention to digital demand. Looking to take control of your data?

Top of Funnel 127

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 127

Marketing Insider Group

OCTOBER 27, 2020

It features content such as a “thank you” message, a recap of what happened during your event, important stats such as digital attendance, highlights from key virtual presentations, and downloadable content. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Martech

NOVEMBER 5, 2021

Molly Early, Director of Marketing Data Analytics at PwC, cited her organization’s study of US consumers in her recent MarTech session: “The survey revealed that, financially, the pandemic has further polarized the ‘haves’ versus the ‘have nots,’ creating a stark change among consumer segments and individual households.

Ideal Customer Profiles 117

Ideal Customer Profiles Touchpoints Aggregators Conference 117

Vidyard

OCTOBER 4, 2016

Go to awesome industry conferences! Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Martech

NOVEMBER 8, 2021

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. ” She added, “There was an ambition to build out a measurement and analytics martech team.”

Interactive Marketing 105

Interactive Marketing Enterprise Management Marketing & Strategy Marketing Strategy 105

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. ” Watch the full presentation from MarTech here (free registration required).

Touchpoints 120

Touchpoints Marketing & Strategy Conference Internet Marketing 120

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Better audience analytics. It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171