DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 92

Analysis Marketing AI Examples SWOT 92

SendX

SEPTEMBER 3, 2020

When you set a price, you know that it won’t be attractive to everyone’s eyes. So when a shopper wants to find the best deal, comparison shopping engines like Google Shopping yield the results in seconds. There are many web analytics tools available for every budget. Online prices are transparent.

Personalization 195

Personalization Budget Programs Pricing Price 195

Zoominfo

JUNE 11, 2019

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. During your next marketing campaign or product launch, keep a close eye on branded keywords. Lead Generation: When tracking lead generation , focus on conversions for maximum impact.

Work Management 100

Work Management Marketing Management Eye-Tracking B2B Thought Leadership 100

Sprout Social

SEPTEMBER 7, 2022

For comparison, it took eight years for both Facebook and Instagram to hit that milestone. Here are a few of the main differences: Business accounts get access to business tools like ads and analytics. You might also want to look at the TikTok Discover page to see what’s trending and discover some of the more popular TikTokers.

Brand Identity 89

Brand Identity Branding Advertising Agencies Paid Search Agency 89

Anyword

AUGUST 18, 2022

Navigating the intricate web of SEO often leaves you more confused than before you ever decided to fire up Google Analytics. SEO helps get the right eyes in front of all the hard work you put into your digital marketing strategy. Google Analytics offers a myriad of insights into your existing audience. Google Analytics.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Digilant

MAY 23, 2023

All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels. What is your value add in comparison to your competitors? Use analytics to update campaigns in real time.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels. What is your value add in comparison to your competitors? Use analytics to update campaigns in real time.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Sprout Social

JULY 30, 2019

What should you be tracking? The names of key metrics can vary from one channel to another, but we’ll cover the core measurements that you’ll want to stay on top of for your KPIs, goal setting and campaign tracking. Specifics that you track will vary by industry, business and campaigns. Is it even important for your business?

Social Media 108

Social Media Media Budget Programs Response Rate 108

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Social media. It’s timely.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Between demographic data and post analytics, social media is a goldmine when it comes to better understanding your target audience. As much as it can connect us, it can also make us feel isolated through false expectations and self-comparison.

Social Media 140

Social Media Media Privacy Transparency 140

Conductor

MARCH 24, 2020

When you fold those up into one trend line, how can you know where the irregularity is coming from? Being able to group data to manageable bites can allow you to more easily report out to the teams the trends, opportunities and red flags that exist for their respective product lines. Why does this matter? Look at you, go-getter!

SEO 49

SEO Enterprise Management Correlation Comparison 49

ClickZ

JANUARY 24, 2020

They invest in technology (startups, trending technologies – IoT, VR, AI, and data). Nordstrom invests in data and analytics for smarter marketing. Whilst they remain in the eyes of their customers a traditional company they still get ahead of the curve by investing in advanced retail analytics and customer data.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

TrustRadius Marketing

APRIL 26, 2021

Since this is our second year tracking this data, we can also see how people’s opinions on certain words have changed year over year. We’ll also dig into where these technology buzzwords get so horribly misused according to Google Trends. The reasons for this are already evident in how your eyes just glazed over. New in 2021).

Marketing AI 59

Marketing AI Work Management Digital Transformation Marketing Management 59

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google gave us Google Analytics for free but 96% of Google revenue is from ads. It is rich with insights. But what about the rest of us?

Keywords 80

Keywords Resources Google Long Tail Marketing 80

SocialPilot

JANUARY 31, 2024

To drive a successful influencer marketing campaign, staying up-to-date with the industry trends and success strategies is most important. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech Advisor

SEPTEMBER 11, 2019

45% prefer to buy online as they can run product and price comparisons. Millennials and post-millennials are driven strongly by social media validation, and popular culture trends when it comes to making buying decisions. Learn More: Snapchat and TikTok: Social Media Marketing Trends for Gen Z and Millennials. Over to You.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

APRIL 5, 2018

Want better insight into how healthy your website is in the eyes of Google? Google Trends. In addition to the Google AdWords Keyword Planner, Google Trends can be a great tool for helping you make smarter keyword choices. Google Analytics. Google Webmaster Tools. Just set up a Google Webmaster Tools account.

Google 78

Google Adsense Tools Doubleclick 78

Directive Agency

MAY 17, 2017

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. What Metrics Should we be Tracking? Good for identifying seasonal trends and comparing month over month and year over year data.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Sprout Social

AUGUST 15, 2016

With so many eyes focused on the visual network, you have to be ready to adapt. Users also have access to a small set of Instagram analytics. You can track the total number of views and which users viewed your content. Make sure you’re on top of the latest trends and Instagram features that could help your business on social.

Features 96

Features Brand Identity Branding Tagging 96

SpotMe Blog

MAY 31, 2023

At in-person events, you can make eye contact, pick up on body language and tone, shake hands, and truly engage with others. These apps also enable real-time feedback and analytics, giving organizers actionable insights to continuously improve the event experience and raise engagement even more.

Planning 52

Planning Personalization Work Management Best Practices 52

Parse.ly

FEBRUARY 14, 2023

It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and put out all the day-to-day fires that pop up. ” Sean Giancola CEO, New York Post Track published content by date Answering the question “What did we write this week?”

Work Management 52

Work Management Comparison Tagging Eye-Tracking 52

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. For example, one for tracking monthly changes in brand reputation and sentiment, as seen in the example above. Goal: Track the customer journey across digital touchpoints (including social).

Social Media 127

Social Media Template Media Brand Identity 127

Sprout Social

OCTOBER 3, 2023

These visualizations make it easy to process and understand trends and patterns in a given data set. Quick identification of patterns and trends With data visualizations, outliers in data sets are prominently highlighted. Advanced data analytics filter out the noise from big data to extract the most important information.

Lead Scoring 98

Lead Scoring Lead Ranking Social Media Work Management 98

SocialPilot

JANUARY 16, 2024

See the full list After much comparison and research, here are some pointers for you to follow while selecting your best time to post on TikTok: Best days to post on TikTok – Tuesday and Thursday Weekdays are the best days to post on TikTok, but avoid posting during the weekend. The next step is to dive into your Analytics section.

Best Practices 98

Best Practices Case Studies Social Media Ideal Customer Profiles 98

TrustRadius Marketing

MARCH 9, 2022

By tracking competitor activities, businesses can gain a broad understanding of what they’re up against. What are my strengths and weaknesses in the eyes of software buyers, and how do I stack up against competitors? Tech stacks, mergers and acquisitions, and even venture-capital funding rounds can all be tracked on Crunchbase. .

Budget Programs 98

Budget Programs Paid Search Agency Ideal Customer Profiles Tools 98

Hubspot

JANUARY 18, 2017

We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. You can download time-tracking software to get a breakdown of how much time you spend on different sites, too.

Social Media 28

Social Media Media Terms and Conditions Mobile Marketing 28

Sprout Social

SEPTEMBER 22, 2020

And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. Tracking year over year metrics is a good idea because it accounts for seasonal changes. If there are networks you’re no longer active on, you don’t necessarily need to track them.

Template 145

Template Social Media Top of Funnel Media 145

Sprout Social

DECEMBER 21, 2022

Use this social media budget spreadsheet template to track organic and paid social media marketing expenses. Alternatively, if you’re using Sprout, you can keep an eye on your paid spend by toggling through the reports located under Paid By Network in the Reports Home. Use this social media analytics template to track your efforts.

Paid Social Agency 137

Paid Social Agency Social Media Work Management Organization 137

Single Grain

FEBRUARY 5, 2020

But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Always monitor the performance of your sales team and motivate them to keep an eye on the selected KPIs regularly.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

DECEMBER 19, 2023

Work With Us 5) Moz Pro (Paid) Giving the likes of Semrush and Ahrefs a good run for their money, Moz Pro is a comprehensive all-in-one SEO toolkit that does a solid job of tracking keyword and traffic data from both your own site and those of your competitors. How to Use This Tool Sign up for a free 30-day trial of Moz Pro.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

ClearVoice

FEBRUARY 22, 2024

It requires some in-depth comparison and reflection on your industry and business overall. Quality control: With in-house teams, there’s an opportunity for more frequent quality checks, which help keep projects on track, within budget, and up to standard. Regular syncs and a keen eye on performance — that’s how.

Work Management 98

Work Management Marketing Management Advertising Agencies Content Marketing 98

Marketing Insider Group

AUGUST 30, 2021

Content calendars are critical tools that keep content teams on track. Gives You a Better Grasp on Your Content – Your content calendar gives you a bird’s eye view of your content. Rather than always focusing on the next post, you’ll gain a more holistic understanding of your content themes and trends over time.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Hubspot

DECEMBER 11, 2013

Marketers, take note: With more data from Facebook comes the ability to dig deep into the trends and behaviors of Facebook users. But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. The 3 Most Important Pinterest Updates of 2013.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Single Grain

JANUARY 24, 2020

Generally, pulling a monthly report is sufficient – more frequently is a waste of time, and less frequently won't keep you on track as well. Detect trends in consumer needs. This means that tracking organic rankings is as important as ever. By tracking sales revenue, you can demonstrate the effectiveness of your SEO campaigns.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JANUARY 10, 2020

It lets you monitor your organic traffic and also offers easy integration with Google Webmasters Tools and Google Analytics. Related Content: 5 E-commerce Trends You Can’t Ignore in 2020. 9 SEO Trends You Can’t Ignore in 2020. The tool automatically tracks broken links and 404 pages through Google Webmasters Tools.

SEO 110

SEO Paid Search Agency Enterprise Management Work Management 110

ConvertKit

AUGUST 24, 2021

To help you reach your podcast growth goals quicker, we’ve rounded up insights from creators about the most critical metrics for podcasters to track. You can track your podcast’s success in three main places: your hosting platform, distribution platform, and third-party data aggregate tools. Make a living selling your work.

Stats 114

Stats Distribution Eye-Tracking Lead Scoring 114