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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. With the long-awaited (dreaded?)

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Competitor mapping: The benefits and how to create your own

Sprout Social

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Consider brand perception in comparison to your competitors. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps.

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More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

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Content Curation vs. Creation: Finding the Right Balance

Scoop.it

This guide covers a wide range of topics, including product comparisons, mattress types and their characteristics, mattress sizes, sleeping positions, specific requirements, and more. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

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The 9 best reputation management services for your brand in 2024

Sprout Social

In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews. Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

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7 Essential Metrics for Brand Health Tracking

Digilant

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Utilizing SOV in YoY comparisons is a strategic approach to precisely identify these trends.