B2B Marketing Directions

JANUARY 24, 2021

But recent research has found that most senior marketing leaders are disappointed with the results they've obtained from their analytics investments. Read on to learn what senior marketers are saying about the unfulfilled promise of marketing analytics. Therefore, this research reflects the perspectives of large enterprise marketers.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. In fact, Gartner's 2019 Marketing Organizational Survey found that more than two-thirds of marketing organizations have a discrete marketing operations function.

Gartner 64

Gartner Research Enterprise Management Planning 64

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend. .”

Analytics 100

Analytics Allocation Product Work Management 100

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” The number hasn’t been this high since 2015.

CMO 136

CMO Digital Transformation Gartner Stats 136

B2B Marketing Directions

OCTOBER 30, 2022

As a result, many marketers have made substantial investments in data collection and analytics capabilities. In the September 2022 edition of The CMO Survey , respondents reported that marketing analytics is used in 48.9%

Analytics 52

Analytics Gartner Customer Satisfaction Paid Search Agency 52

Martech

AUGUST 28, 2023

Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. of their marketing budget on technology, says Gartner. When I talk to CMOs, they all know it, they all feel it.” At 18 months CMOs have the briefest tenure of any C-suite office.

Marketing Management 94

Marketing Management Paid Search Agency Marketing Automation Services Gartner 94

Crimson Marketing

NOVEMBER 10, 2014

As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He ought to know—his company’s marketing budget is already 3 times greater than its technology budget—a turn of events Gartner predicts will only begin to proliferate widely after a couple more years.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

DECEMBER 28, 2023

This is the same problem companies faced when CMOs started hiring data scientists a few years ago when the data scientists quickly discovered that the CMO had no idea what problems the models were solving, and the data itself needed herculean engineering before models could even be built. Ask the CEO/CMO why she wants you to use AI?

Marketing AI 96

Marketing AI Allocation CMO RFP 96

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Gartner found that the mean percentage of total company revenue allocated to marketing in 2021 is 6.4%, down from an average of 11% in 2020.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. But what exactly does alignment involve, why is it essential and how can you, the CMO, make it happen? Fragmented analytics tools. Analytics integration. CRM data cleanup.

Digital Experience Platform 108

Digital Experience Platform Marketing & Strategy Business CMO 108

Marketing Insider Group

APRIL 26, 2021

Use analytics to develop your marketing strategies before launching a new plan of attack. As a CMO, having a solid creative background can also help you form stronger bonds with your team members. According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Focus on Building Brand Loyalty.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Content is the #1 representation of your brand today, and while most CMOs give lip-service to its importance, that’s usually not reflected in the attention or resources they allocate to it.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

KoMarketing Associates

NOVEMBER 27, 2017

Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. percent) toward analytics in the coming months. Furthermore, they are shifting their greatest share of the budget (9.2

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

chiefmartech

OCTOBER 24, 2021

Third was marketing analytics and attribution platforms at 30%. Gartner’s latest CMO Leadership Vision 2022 report, which features the above chart, predicts a 12 point shift in B2B procuring that will happen through website channels in just the next two years. And this isn’t just happening in B2C.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Source: Tech.co. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

SEPTEMBER 3, 2021

Marketing budgets slashed in 2021: Gartner. In its report, “The State of Marketing Budgets 2021,” analyst firm Gartner finds marketing budgets as a percentage of revenue falling to “their lowest level in recent history.” Surprisingly, analytics found itself in fourth place in budget allocation across marketing programs and operations.

Allocation 98

Allocation Gartner Budget Programs Paid Search Agency 98

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. Iris Meijer is the CMO of Vodafone Business.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

ClickZ

DECEMBER 10, 2019

Implementation of a CDP, a marketing analytics hub, and a marketing resource and planning tool (Percolate) transformed OUP’s marketing program. Marketing technology has automated many tasks such as analytics and tracking, resulting in a new creative renaissance in marketing. Martech tools critical for OUP’s success.

Work Management 83

Work Management Press Marketing Management CMO 83

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. Look no further.

Enterprise Management 40

Enterprise Management Gartner Spending Allocation 40

Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. The numbers for 2017 aren’t yet in, but last year, Gartner doubled down with data saying, “Yes, it is really going to happen in 2017.” Analytics are not optional.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. The CMO and CTO didn’t have much in common a decade ago. Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Marketing Budget 106

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Marketing Interactions

OCTOBER 15, 2021

Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). 76% of CMOs are responsible for business growth – either directly or as a shared responsibility (Capgemini). Edelman/LinkedIn ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. If you’re not there yet, chances are you will be soon.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% 1] Additionally, the survey found that 71% of CMOs believe they don’t have a large enough budget to execute their marketing strategy fully. of overall company revenue. [1] Contact us today to learn more. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Can you prove they achieved a return on investment? Conclusion.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

chiefmartech

JANUARY 27, 2020

Benjamin Bloom , Senior Director Analyst Gartner. Rishi Dave , CMO Vonage. Guan Wang , Director, Marketing Analytics at DocuSign. Sean Hiss , Chief of Staff to the CMO, VP Marketing at Hitachi Vantara. Oscar Castro , VP eCommerce & Digital Marketing at Harry & David. Jeff Eckman , CEO at Blue Green Brands.

Conference 87

Conference Enterprise Management eCommerce CMO 87

chiefmartech

AUGUST 16, 2023

The rates at which CRMs, email platforms, analytics/BI, and other attribution and performance tools were replaced have been cut by more than half. One related data point from Gartner’s latest CMO Spend and Strategy Survey reports that the majority of CMOs are under pressure to cut martech spend.

Budget Programs 84

Budget Programs Work Management Marketing Management Paid Search Agency 84

KoMarketing Associates

SEPTEMBER 22, 2021

From the Gartner Report: Content creation accounted for 9.3% of CMOs total marketing budget when asked: “How is your total marketing expense budget for the current fiscal year being allocated to or spent on each of the following marketing programs and operational areas?”. The State of Marketing Budgets 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

B2B Marketing Directions

JUNE 25, 2023

The benefits of using data and analytics to support marketing decisions have been touted so loudly and persistently over the past several years that "data-driven marketing" has become virtually synonymous with proficient marketing. This means that analytics is not used to support over half of all marketing decisions.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

chiefmartech

NOVEMBER 26, 2017

Gartner recently released their CMO Spend Survey 2017-2018. After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% The headline of their report: Budgets Recede Amid Demand For Results.

Enterprise Management 88

Enterprise Management Budget Programs Budget Management Spending 88

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. CEB , a subsidiary of Gartner, put the average around 7. The Data-Driven CMO. The second change propelling a new world order for B2B sales and marketing is the dawn of the digital CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Kabbage

NOVEMBER 29, 2016

With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Growing share of wallet with existing customer.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100