Analytics CMO Digital Experience Platform Gartner 
Martech
DECEMBER 14, 2023
If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). DXP utilization.
chiefmartech
OCTOBER 24, 2021
Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%.
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ClickZ
AUGUST 16, 2022
Serial entrepreneur, author, and CMO, Michael Brenner points out that you want your content to offer value. Once you’re comfortable with the idea of collecting data directly from consumers, it becomes much easier to build that personalized experience with the help of the very people who will benefit from it.
Martech
SEPTEMBER 16, 2022
For example, customer journey analytics tools, such as Qualtrics, monitor every customer interaction with a company and analyze how each piece of the journey contributes to action, like a sale, conversion, or request for information. Of course, there are tech tools that help with this. a sale, new customer, conversion, etc.).
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
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