Hubspot

AUGUST 27, 2015

A sk demographic questions in the forms on your landing pages , and you can use your leads' answers to see how well they fit in with your target audience. Open and clickthrough rates, on the other hand, will give you a much better idea of their interest level. Should you dive into your analytics and run a few reports?

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Leads 28

Hubspot

SEPTEMBER 21, 2015

So while I'll still measure social shares, they probably don't have a place in the more analytical reports I deliver to my boss. HubSpot customers: You can set up customizable dashboards for yourself so you can still keep track of them yourself. That's bad engagement -- but you wouldn't be able to tell based on page views alone.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

OCTOBER 19, 2012

There are three main opportunities to generate leads from your blog's homepage -- using top and/or bottom banner call-to-action (CTAs), sidebar CTAs, or through links to landing pages in your top nav, sidebar, or footer. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Step 2: Create a Blog Subscription Landing Page. A landing page ! Tip: Optimize Your Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

APRIL 10, 2013

Understanding and measuring user intent is not just a way to increase conversions, trust, or clickthroughs; it’s also a consideration you need to make to get better at SEO and provide more value to your visitors. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

AUGUST 19, 2014

And if you''ve been at this whole content creation thing for a while, i t''s likely that you''ll find a similar trend in your own blog analytics. If you''re updating an offer like an ebook, use the same landing page/URL -- just update it to reflect any changes to the ebook. 4) You May Be Competing Against Yourself.

Lead Scoring 28

Lead Scoring Lead Ranking Content Landing Pages 28

Hubspot

OCTOBER 17, 2013

Consider new, frictionless ways for people to sign up for your blog -- maybe as a widget in your blog sidebar or as a check mark on a landing page. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

FEBRUARY 19, 2013

In the early days of online marketing, tools like Google Analytics helped us understand our audience in aggregate. We saw which pages our prospects were viewing, and we put calls-to-action on those pages. Web analytics fueled a revolution in marketing based on data, but it was marketing in aggregate.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

SEPTEMBER 13, 2012

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. 1) Put the Right Analytics in Place. At least, that's how a lot of marketers feel.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

DECEMBER 10, 2013

It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. If you''re a HubSpot Enterprise customer who is following along with our example, you can use these instructions.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 7) I will conduct one landing page A/B test per month to optimize my landing pages. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. It could make your email seem more personal, improving clickthrough rates.

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

Hubspot

OCTOBER 24, 2012

Sure, you'll want to look at pages visited, but think a little bit outside the box. Time on Site: Keeping track of time on site using a web analytics tool like Google Analytics is a good way to get insight about whether people like consuming your content. Evaluate how users are consuming your content.

Marketing Websites 28

Marketing Websites Google Clickthrough CAN-SPAM 28

Hubspot

MAY 28, 2015

These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Metrics and Analytics Matter. High Clickthrough with Low Conversion Rates : Indicates a flaw in your funneling or in your landing pages.

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

DECEMBER 13, 2012

Second, the more relevant your content is to a user's search query, the more likely it will appeal to that user, thus increasing your ad's clickthrough rate (CTR) -- which every search advertiser wants! Bidding up can help increase your score initially, as well as optimizing your ads and landing pages. 1) Focus on Relevancy.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JANUARY 14, 2013

Experience using social media analytics tools and the ability to tweak social strategies based on findings. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Creating and evaluating social media strategies.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

FEBRUARY 28, 2014

Is it your in-depth knowledge of analytics? Examples might be increasing social media engagement, improving SEO ROI, driving increased web traffic, reducing bounce rates, boosting landing page conversions, etc. Grew ecommerce sales 23% in just 6 months by redesigning and A/B testing all landing pages. (If

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

SEPTEMBER 30, 2013

Google Analytics might not give us the answers we desire but, if parsed through with a discerning eye, Google Webmaster Tools can provide a wealth of valuable insight to marketers looking for confirmation that they’re putting their optimization efforts in the right places.

Keywords 28

Keywords Google Tools CTR 28

Hubspot

NOVEMBER 22, 2016

Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. If you’re testing a call-to-action that leads to a landing page, you should not just focus on conversions to the landing page. The Fix: Test a hypothesis.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

JANUARY 29, 2015

Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate.

Cost per Acquisition 28

Cost per Acquisition Campaigns Top of Funnel Advertising Funnels 28

Hubspot

MAY 29, 2020

Most email template builders also feature built-in analytics , which you can use to study your past email marketing efforts and make improvements to your approach. HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. Ability to run A/B tests to improve open-rates and clickthroughs. Image Source.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

MARCH 19, 2014

1) Clickthroughs. Do they convert on the landing page form? With closed-loop analytics , you should be able to figure how many visitors, leads, and customers your email newsletter content generates, and how much revenue they all bring in. 2) Conversions. Or maybe sign up for the event you advertised? 6) Overall ROI.

Newsletter 28

Newsletter Eye-Tracking Click Rate Clickthrough 28

Hubspot

JANUARY 7, 2013

You’ll have to call your IT team in to make changes, wait days or weeks for a design agency to modify anything, and even pay hundreds of dollars just to create a landing page. If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

OCTOBER 17, 2014

According to a recent study by Outbrain , the average clickthrough rate on headlines in their distribution network with negative superlatives was 69% higher than that of their positive counterparts. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 24, 2013

As a result, you'll be able to spot any previously overlooked opportunities to convert visitors into leads so you can add relevant CTAs, and you'll be able to identify deficiencies in your landing pages so you can optimize them to boost conversions. Make sure all your web pages are following on-page SEO best practices.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Hubspot

FEBRUARY 26, 2018

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're testing a web page, this is the unaltered web page as it exists already. Determine your sample size (if applicable).

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

JULY 10, 2019

Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Instead, place a call-to-action button or a link to a landing page with a form in the body of your email. HubSpot customers: Learn how to set up double opt-in in HubSpot here.).

Deliverability 69

Deliverability CAN-SPAM Tips Lead Scoring 69

Hubspot

SEPTEMBER 16, 2015

HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). If your open rate increases, your clickthrough rate is more likely to increase. Clickthrough Rate. But unsubscribes are most often the result of people thinking, 'This content is just of no use to me.'

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

MAY 6, 2021

Some engagement strategies include: Design engaging landing pages that are simple to navigate. Save time with HubSpot's Marketing Automation Software. The average email clickthrough rate (CTR) is 18%, which means a lot of messages go unopened and ignored. Video demos to showcase the features of your product or service.

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

MARCH 14, 2014

If you''re a HubSpot customer, you can get this information in Page Performance. 2) CTA Clickthrough Rates. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. How to Improve Your CTA Clickthrough Rates. 4) Email Clickthrough Rates.

Clickthrough 28

Clickthrough Paid Search Agency Planning Landing Pages 28

Optinmonster

NOVEMBER 22, 2023

Analyze your web and social media analytics and your interactions with customers. Sending relevant emails improves open and clickthrough rates, so segmentation is essential. Your emails should also deliver on the promise of the optin form or landing page where subscribers signed up.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Convert

JANUARY 31, 2022

You know that A/B testing unravels insights that can translate into business growth and set new records in revenue generation, but the problem is when you sit down to test something on your website, landing page, email, etc. Techinsurance.com: Landing Page Conversion. Variant: Version B, Landing Page ( Source ).

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

MAY 17, 2016

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. If you're testing a web page, this is the unaltered web page as it exists already. 5) Determine your sample size (if applicable).

Clickthrough 53

Clickthrough Multivariate analysis Sample Landing Pages 53

Hubspot

DECEMBER 5, 2012

Luckily, you can sniff them out with analytics. Using Analytics to Identify Rotten Lead Nurturing Workflows. Identify your poor performing campaigns by checking the following four metrics using your marketing analytics tools. Even an email with strong open rates can struggle with low clickthrough rates. in a good way.

Lead Nurturing 28

Lead Nurturing Lead Ranking Sales Qualified Leads Marketing Qualified Leads 28

Hubspot

SEPTEMBER 3, 2014

It''s amazing how after just a few months of regularly producing content and engaging with people online, your analytics software can show you definitively that inbound marketing is having a positive effect. 1) Creating unique landing pages is a waste of time. Creating unique landing pages (i.e. Au contraire!

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

Atomic Reach

APRIL 2, 2019

This email received a staggering clickthrough rate of 40 percent. When asked the type of video content they would like to see more of from brands by HubSpot, the consumer’s top choice was “explainer videos.” ( Source ). Now, websites, landing pages, emails, and other content have to be optimized for mobile users.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

FEBRUARY 15, 2013

It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not harder -- for your business. One great use of content, particularly premium or long-form content, is to gate it behind a landing page to encourage your visitors to fill out a form. 9) Landing Page New Contacts Rate.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Paid Content Work Management 28