Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. Well, the answers are just a few clicks away. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Marketing Insider Group

MARCH 11, 2024

Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. Conversion Rate: This is where the rubber meets the road.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

FEBRUARY 12, 2024

A great UX means lower bounce rates and higher engagement, which are big green flags for search engines. Dive into Analytics: Marketing tools like Google Analytics can be your best friend. Look at metrics like bounce rate, page views, and average session duration. Are they clicking where you want them to?

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Where Can You Track It? Don’t worry. Let’s roll!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Fortunately, YouTube makes this easy by providing a detailed (and free) analytics service. YouTube Analytics gives you all the data you need to track your audience's behavior, uncover trends and discover what resonates, and build a thriving audience.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic. However, getting more clicks isn’t sufficient. Why Should You Invest Into SEO?

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

KoMarketing Associates

MAY 25, 2022

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . According to WebFX, the average conversion rate for Google Ads is 75%. How does that compare to your popup or ebook conversion rate? They tend to be cheaper and lack eye-catching images. Booking a demo.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ClearVoice

MARCH 26, 2024

Define key metrics for each.” — Michael Brenner , CEO, Marketing Insider Group Thanks to the nature of digital content marketing, there are almost too many metrics to track. A user may engage with content by clicking a link, completing a form, or taking any other action. Then, find a target ratio to work toward.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

NuSpark Consulting

FEBRUARY 3, 2023

On the other hand, street furniture is placed on the street in proximity to pedestrians, so it is easily spotted by passing traffic. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. They help you analyze traffic and conversations tied to your advertisement.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. This guide will show you how to get all the insights and data you need to track your store, find areas of improvement, and optimize results. Why Enable WooCommerce Google Analytics Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. So, you’ll often need an extra nudge to get them clicking on your content. Be truthful and depict only the true essence of the content you produce to avoid clickbait.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. Recommended reading: What is a Good Conversion Rate?

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Analytics are a key component in any successful video marketing strategy. Total Video Click-Through Rate (CTR) 3.4 Goal: Drive More Traffic 7.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. In fact, 91% of marketers named engagement metrics, such as social media interactions, time on site, and bounce rate, as the number one way to measure success ( source ). But, fear not dear marketer!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Your campaigns should be tracked every step of the way — not only for your benefit, but your audiences'. Google Analytics. This will help you analyze trends your customers display as time passes.

Analytics 101

Analytics Work Management Planning Tools 101

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Clicks and click-through rate.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. It encourages readers to click through and see what other people are talking about.

Curation 81

Curation Click Rate Content Open Rate 81

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Content Marketing Institute

AUGUST 21, 2018

Look at how your analytics create a narrative over time, says @ahaval. CMWorld Click To Tweet. I look at my search analytics report inside of Google Search Console to see what people are searching for to find my site (search impressions) and to land on my site (search clicks). CMWorld Click To Tweet.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Optinmonster

FEBRUARY 7, 2022

Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. Need to boost your conversion rates ? These conversion rate optimization tools can help you get the job done, simply and painlessly. Click here to get started ?. OptinMonster. ExactMetrics.

Conversion Rate 93

Conversion Rate A/B testing Optimization Conversion 93

ClearVoice

JANUARY 8, 2024

That’s where key performance indicators (KPIs) and analytics tools come in. Identify KPIs Marketing KPIs , in a nutshell, are metrics organizations put in place to track progress toward specific goals. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Navigate the Channel

DECEMBER 14, 2023

Additionally, engaging content can help shape the perception of the brand, making it more relatable and trustworthy in the eyes of the audience. Analytics and Data Insights Social media marketing provides access to a wealth of data and analytics. It includes likes, comments, shares, and click-throughs.

Social Media 65

Social Media Allocation Social Marketing Media 65

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? Pro tip: Track every email that you send for continuous improvement.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

FEBRUARY 17, 2022

Increasing attendance rate for promoted events. If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. click-thru rate.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Increasing traffic to site content.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Hubspot

JULY 9, 2020

clicked “Yes” on a cookie banner). The HubSpot analytics team was no exception when it came to these concerns. We had to brainstorm innovative solutions that could help the team better track users’ data to provide a more intuitive website experience — while still remaining GDPR-compliant. Traffic from Outside EU.

Hubspot 93

Hubspot Process Banners Domain 93

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. You can even repurpose your webinar content into short video snippets to promote on your social media platforms or highlight the key takeaways from your company’s latest blog post to drive traffic to your website.

Social Media 117

Social Media Trends Media B2B 117

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72