Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Biznology

APRIL 24, 2015

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. The personas support the crafting of relevant messages at the right time to sell call center software. Great approach, isn’t it?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Act-On

APRIL 29, 2024

You can also use lead scores to deliver more relevant and targeted marketing campaigns. Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.”

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

B2B Marketing Traction

OCTOBER 16, 2015

Blogging started in June of 2014, and we installed Google Analytics in August (oops, the client didn’t know about this either, and the web developer didn’t make it happen with the site update). We posted daily tweets that contained links to our blog posts and to relevant content online. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. I’ll dig into each of these steps in the case study below. The DriveSafe case study. I use Google's own tools (Google Search Console, Google Analytics) and different Clickstream tools (e.g.

Case Studies 73

Case Studies Case Study Studies SEO 73

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Scoop.it

OCTOBER 5, 2023

Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. You can use data and analytics to spot your target accounts and personalize your marketing messages. Leveraging data and analytics Data and analytics play a crucial role in ABM.

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness. If it worked once, it can work again.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Televerde

OCTOBER 20, 2020

Case in point: predictive analytics in sales and demand generation. 6 Ways to Use Predictive Analytics to Drive Sales and Demand Generation. Predictive analytics lets you take historical behavioral data and use it to predict future behavior. Instead, use predictive analytics to nurture leads seamlessly.

Analytics 59

Analytics Demand Marketing AI Lead Scoring 59

ClickZ

MARCH 9, 2021

We spoke with Andy Mecs, the Vice President of Marketing and Innovation at StarKist, to learn more about how StarKist uses conversational analytics to inform product development and marketing strategy. Mecs’ team began working with conversational analytics platform Netbase Quid in 2018. Specifically: It reduced the pouch size from 4.5

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Marketing Insider Group

JUNE 1, 2021

You’re learning what and how users view your content, but is it relevant and interesting? You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Google Analytics will be key here, as will campaign URLs.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Martech

FEBRUARY 23, 2024

This system assigns detailed metadata to assets, covering a spectrum of identifiers that significantly improve content discoverability and relevance. Whether it’s for “tech-savvy millennials” or “enterprise decision-makers,” persona tagging facilitates the delivery of highly relevant content. Use case tagging.

Digital Asset Management 92

Digital Asset Management Personalization Enterprise Management Tagging 92

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

DECEMBER 14, 2023

Customers benefit through improved experiences, more relevant communications and overall satisfaction. Fragmented analytics tools. Analytics integration. Unified existing analytics tools for a clearer view of customer behavior, enabling more intelligent marketing strategies. CRM data cleanup. Cross-departmental workshops.

Digital Experience Platform 107

Digital Experience Platform Marketing & Strategy Business CMO 107

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Martech

OCTOBER 30, 2023

Offers that are relevant to demographics. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. The company used the platform’s analytics tool to redesign the buying process, making it more customer-focused. Skill assessment.

Personalization 115

Personalization Practices Allocation Enterprise Management 115

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Testimonials & Case Study Emails: Demonstrating your products or services’ tangible value and success builds trust and credibility at the consideration and decision stages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

FunnelEnvy

MARCH 18, 2024

Then, you can personalize the experience by providing relevant content and resources at every touchpoint. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Decision : This final phase involves selecting and purchasing the best solution.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

SalesGrape

OCTOBER 10, 2023

Data-Driven Insights: One major advantage of digital marketing is its ability to provide detailed analytics and insights into lead generation efforts. Case Study: Company X’s Success with Digital Marketing To illustrate the effectiveness of digital marketing in B2B lead generation, let’s consider the case of Company X.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

Stevens & Tate

FEBRUARY 20, 2024

Streamlining Marketing Efforts: Enhanced Lead Generation : By leveraging advanced data analytics, this technology sifts through data to identify high-potential leads with remarkable accuracy. This adaptability means that marketing messages remain fresh and relevant, deepening the connection between brand and audience.

Marketing AI 77

Marketing AI Allocation Lead Ranking Digital Marketing Funnels 77

The Lead Agency

MARCH 17, 2024

B2B lead generation forms are the silent workhorses, enabling businesses to gather essential data while offering insights into the visitor’s journey through analytics. Our Top Tip: Have fewer fields, but identify one or two specific questions to ask to ensure the leads are relevant. No one wants more emails and phone calls.

High Quality Lead 127

High Quality Lead Lead Generation Lead Ranking Lead Scoring 127

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Role of Content in Alleviating ABM Pain Points The success of your ABM campaign banks on the quality and relevance of your marketing content. And, without using analytics, you leave the success of your ABM campaign to chance. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

JUNE 3, 2022

There’s an overwhelming selection of relevant and vital skills, and the savvy marketer needs to choose the perfect program to fit their needs and gain critical training and certification. Tools Covered: Google Analytics, Facebook Ads, Semrush, Moz, Hootsuite, plus 40 more. The methodology used. Capstone Project: Yes. Course highlights.

Course 101

Course Paid Content Marketing Analytics Tools Work Management 101

ClearVoice

AUGUST 16, 2023

It requires a deep understanding of your target audience along with the ability to create and deliver content relevant to each individual. This level of customization creates a relevant and engaging experience for customers, ultimately leading to increased brand loyalty and conversions.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

B2B Marketing Analytics

OCTOBER 12, 2020

Marketing Analytics is a term that has become synonymous with the success of all modern marketing organizations. However, there is another critical aspect of marketing analytics and it is related to marketing database management. This is where the.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

Biznology

SEPTEMBER 6, 2012

This is what I said: Relevance : Before you rush off and create links from every page in your domain to every other page in your domain, a loud note of caution. The key is to create relevant links. But in the age of Penguin, high-quality, relevant internal links can help with ranking. This will look like gaming the system.

Relevance 80

Relevance SEO Domain Case Study 80

Heinz Marketing

MAY 31, 2023

Provides sales-ready content: By equipping sales teams with relevant and engaging content, sales enablement helps them communicate value propositions effectively and address customer pain points. Leverage data and analytics: Use data-driven insights to identify trends, monitor customer behaviors, and fine-tune sales strategies.

B2B Sales 107

B2B Sales B2B Buying Cycle Sales Qualified Leads 107

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! 2017 - Sept. 4) Updating and optimizing existing content.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Influencer marketing Influencer marketing involves using relevant social media leaders (people with a high following) for your brand to promote your product or service to their refined audiences.

Social Media 117

Social Media Trends Media B2B 117

Heinz Marketing

AUGUST 17, 2023

Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Leverage Events and Webinars: Virtual and IRL Research and select relevant industry events, conferences, or webinars to participate in. Use data analytics tools to measure ROI and track key performance metrics.

Webinar Metrics 96

Webinar Metrics B2B Marketing Marketing Strategy Marketing & Strategy 96

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Before we get started, you’ll need to have Google Analytics set up on your site. Sales Enablement : Supporting the sales process with relevant content.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Tiecas

FEBRUARY 5, 2024

We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience. Industrial marketing helps us showcase our unique selling points through targeted messaging, case studies, and customer testimonials.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104