Webbiquity

JULY 18, 2017

Because Google Analytics is very limited in its phone tracking capabilities, and because form and phone lead numbers are often inflated by spam, sales solicitations and the like, companies have a hard time determining how many true sales leads are being produced as a result of their online marketing campaigns.

Marketing Websites 241

Marketing Websites PPC Leads Lead 241

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 91

Data Hygiene Privacy Landing Pages CAN-SPAM 91

Webbiquity

SEPTEMBER 27, 2019

Perhaps it’s time to put your email marketing through an audit. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Subject Line.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Litmus

AUGUST 29, 2022

Good news: you can fix your email reputation with these steps. Your email sender reputation is a score that an Inbox Service Provider (ISP) gives your organization. How many recipients mark your emails as spam or otherwise complain about your emails. If your organization hit any ISP spam traps or is on any blocklists.

CAN-SPAM 105

CAN-SPAM Deliverability Domain Lead Scoring 105

Martech

DECEMBER 19, 2023

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. 1, Google removed accounts people created over two years ago but never used. Your Google account will remain active because of those other logins.

Marketing & Strategy 109

Marketing & Strategy Opt-out CAN-SPAM Work Management 109

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. Fifty-five percent of all the clicks on Google are on the first three organic search results.

Google 127

Google Lead Ranking Lead Scoring Marketing Analytics Tools 127

seo.co

NOVEMBER 22, 2021

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Under the right conditions, WordPress sites can earn a powerful domain authority and rank high on search engines.

CMS Development 105

CMS Development Industry CMS SEO Paid Search Agency 105

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Modern B2B

JULY 20, 2023

A new era of data analysis is taking place as Universal Analytics (UA) has officially stopped processing data, with a transition to Google Analytics 4 (GA4), the latest version of Google Analytics. The new platform is event-based, focusing on the user journey as a whole.

Trends 52

Trends B2B Thought Leadership Privacy Marketing Analytics Tools 52

SalesIntel

NOVEMBER 17, 2022

Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis. 4 Marketing Learnings From a Study. 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Optinmonster

JUNE 11, 2020

Lead form spam is a real problem. At OptinMonster, we use invisible honeypot to keep spammers away, but today we’re taking our spam protection to a new level. I am excited to share that now you can use Google reCAPTCHA with OptinMonster to prevent bots from adding fake email addresses to your email marketing list.

Paid Search Agency 98

Paid Search Agency Google CAN-SPAM Deliverability 98

Optinmonster

JULY 15, 2021

Do you want to put your WooCommerce email marketing process on autopilot? Email marketing automation tools can help you collect leads, schedule emails, and build a long-lasting relationship with subscribers. In this guide, we’ll show you the best tools in the market that automate email processes and deliver results.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Email Marketing Automation 64

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. Why Use Marketing Automation Tools ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Single Grain

AUGUST 16, 2019

Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. Or you just want to see what else is out there and whether it can show you anything different about your business.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Enterprise Management 89

The Marketing Blender

APRIL 22, 2022

Our Services. . 10 Elements All Digital Marketing Plans Should Include. Digital marketing plans are critical to any and all marketing efforts. But what are digital marketing plans, why are they important, and how do you build a digital marketing plan? What Are Digital Marketing Plans? Who We Are. .

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Optinmonster

APRIL 13, 2021

Track analytics and data to optimize results. But with so many plugins and email services available, it’s hard to choose the right ones. Based on these factors, we’ve listed out the top WordPress newsletter and email marketing tools. A/B testing and analytics to optimize results. Identify Your Audience.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth.

Paid Content 161

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 161

Moz

OCTOBER 18, 2020

But what do these new trends mean for the ways businesses market themselves online? 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Phil Rozek : Health and Wellness Services. Joy Hawkins : Legal Services.

Tactics 78

Tactics SEO Marketing Budget Lead Ranking 78

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ‍ Imagine being able to tailor your marketing strategy to a perfect audience at exactly the right time. Or, at least, how active that intent is.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

seo.co

JANUARY 19, 2021

Organic listings in Google are trusted more than advertising and paid listings. Many companies provide legitimate SEO services, but there are many pretenders out there. No one can say they understand every aspect of the Google algorithm, not even Google! They are: Google. We Guarantee a #1 Placement.

SEO 64

SEO Advertising Agencies CAN-SPAM Link Building 64

Optinmonster

AUGUST 25, 2022

Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to.

Traffic 75

Traffic SEO Long Tail Marketing Lead Ranking 75

seo.co

JULY 26, 2023

You’ll be happy to know that you can optimize your website for search engines without paying for professional services. Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service. Check out these free keyword research tools to get started.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

SalesIntel

OCTOBER 6, 2021

You identify prospects who have a genuine need for your product or service to address their problems and alleviate their pain points. You can also access buyer intent data to find prospects already researching topics related to your service. Instead, you can use LinkedIn for research and then reach prospects via email or phone.

Ideal Customer Profiles 91

Ideal Customer Profiles Cold Calling B2B Sales Work Management 91

RebelMouse

AUGUST 2, 2023

It is predicted that by 2030, the AI market will be worth $1 trillion. From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. As of right now, we know how Google feels about using AI.

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Optinmonster

JULY 6, 2021

Mailchimp is one of the most popular email service providers (ESPs) that lets you send automated campaigns at an affordable price. Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails.

API 59

API Template Rules Click Rate 59

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017? That is your data!

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

DealSignal

FEBRUARY 15, 2022

Last year, we saw a 15% increase of marketers using ABM. As marketing teams dedicate more budget and resources to ABM efforts, many are drawn towards ABM platforms that tout convenience, quick launch times, and incredible ad impressions. Advertisers and marketers use the DSP to bid on and manage digital ad spaces.

Advertising Agencies 52

Advertising Agencies Account Based Marketing ABM Advertisements 52

Sprout Social

JANUARY 19, 2022

Can you think of a time you were served an ad that had nothing to do with you? consumers in a recent Sprout survey had seen an ad for irrelevant products or services. This can give you actionable business insights by answering questions like: What are your audience’s demographics? Define your audience. Age, location, etc.).

Social Media 130

Social Media Product Media Work Management 130

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Know who is reading your emails.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

Do you have a “set it and forget it” attitude when it comes to some of your marketing efforts? While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. Know who is reading your emails.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Hinge Marketing

SEPTEMBER 18, 2015

Google Analytics has a metric called “average session duration.” ” Other web analytics software packages have similar measures. You can work to increase engagement and the time spent, but what should you aim to achieve? Is your site suffering a spam attack? But why does it matter? So, think big.

Spending 48

Spending Marketing Websites CAN-SPAM Marketing Analytics Tools 48

Customer Experience Matrix

JULY 3, 2013

It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). You can be certain that this is the first time “Boy Scout troops” has come up as a category of marketing automation users.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Litmus

OCTOBER 24, 2019

Our research shows brands that use an extensive pre-send checklist see a substantially higher ROI (48:1) than those who don’t (38:1)—and that might be due to a missed broken link, a terrible accessible experience, or maybe your email got caught in the spam folder and didn’t reach your subscribers in the first place. Curious how?

Automation 44

Automation CAN-SPAM Deliverability Marketing Analytics Tools 44

Webbiquity

FEBRUARY 25, 2016

Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. A simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time.

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100