Contently

JULY 20, 2016

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it? ” (Thanks, guys!

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. Use these audience research methods to find your target customer: Customer interviews and surveys Social media monitoring Competitive analysis Google Analytics and site performance reports Audience research tools like Spark Toro and Buzzsumo.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

SalesIntel

DECEMBER 11, 2023

In a landscape teeming with data points and digital footprints, decoding the essence of your B2B leads requires more than just surface-level insights; it necessitates a deeper, more nuanced understanding. This blog serves as your guide through this labyrinth, shedding light on the transformative potential of enriched data layers.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Find and secure guest blogging opportunities in industry portals with a captive audience of design and production engineers from the automotive and medical device industries. What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SugarCRM

DECEMBER 11, 2013

Lead Capture. Internet Lead Capture. Lead Routing. Web Analytics. Lead Scoring. Lead Profiles. Lead Profiles. Lead Scout. Social Analytics. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. Lead Capture.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Optinmonster

MARCH 19, 2021

Are you struggling to create the right lead capture form for your brand? Attracting new leads to your website can be tough. That’s why, today, we’re going to look at the best lead capture form examples that you can use for your own website. What Makes a Good Lead Capture Form?

Lead Capture 83

Lead Capture Examples Lead Scoring Lead Ranking 83

Sharpspring

FEBRUARY 20, 2020

In this blog, we walk you through how to grow your digital agency by offering the most enticing service stacks possible for potential clients. Data management, eCommerce and lead capture are all critical parts of effective analytics. Analytics enables you to determine how well your ad campaigns are performing.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Automation Services Work Management 59

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Uses keywords to optimize blog posts and the landing pages. Perfect for: Driving lead management. Perfect for: Marketing analytics.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Optinmonster

APRIL 13, 2021

Track analytics and data to optimize results. A/B testing and analytics to optimize results. Capture recent activity or display static messages. Track analytics and performance. MonsterInsights is the best analytics plugin for email marketers. Easy to set up and connect to Google Analytics. RafflePress.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

SpotMe Blog

JULY 28, 2023

With detailed reporting and analytics that are not possible without, you can quickly show leadership how successful your events are through concrete numbers. Data Insights The data and analytics provided by an in-person event platform are invaluable for optimizing your event and better serving attendees.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

markempa

DECEMBER 19, 2016

“One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” The robust analytics gave rise to rapid experimentation at Act-On. appeared first on B2B Lead Blog.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Hubspot

MARCH 28, 2019

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. 7 Email Lead Capture Strategies in 2019. Build a proper lead magnet (or several). Match the intent of a blog post with the correct offer. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

JUNE 26, 2019

Typically, you need an effective lead capture tool to figure out how to convert prospects into strong leads for your CRM, so that your lead generation efforts get the payoff they deserve. To help you find the best tool for your needs, we've cultivated a list of the 13 best WordPress lead capture tools.

Lead Generation 77

Lead Generation Sales Qualified Leads Tools Generation 77

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. As the last of 4 sponsors of an event with 192 live attendees, analytics reported 135 game plays. Pay per-user fees for lead capture.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SocialPilot

JANUARY 26, 2024

” “Write compelling ad copy for a Facebook campaign promoting our [Product/Service], aimed at [Target Audience], with a strong call-to-action for lead capture.” ” “Create an outline for an informative eBook that addresses common pain points in [Industry], to be used as a lead magnet on our website.”

Examples 78

Examples ROI Planning Work Management 78

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Recent trends show a 110% increase in the adoption of lead management tools, demonstrating their pivotal role in orchestrating successful sales conversions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

NuSpark Consulting

SEPTEMBER 14, 2015

Newsletter leads are good. You’ll capture them if blogs and content are thought-provoking and address business problems. You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). Newsletters. You want to ensure it’s not too intrusive.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

BenchmarkONE

OCTOBER 28, 2020

It offers behavior-based email marketing, CRM integration, blog, and landing page builders and will integrate with tons of the scattered apps you’re using right now. It offers standard marketing technology like lead capture and follow-ups based on your users’ actions and personalization options.

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Work Management Marketing Management 98

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Scoop.it

JANUARY 28, 2021

Lead capture tools. To carry out effective B2B email marketing, you must have access to valid email addresses of qualified leads. OptinMonster works as a robust lead capture tool that allows you to set different pop-ups and create signup forms. Analytics tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Hubspot

MARCH 27, 2023

The CMS tools include a theme library, drag-and-drop editor, premium cloud hosting, website analytics, and more. Market your online services While your website is a critical component of generating leads, more marketing efforts can boost your sales. It can lead to building trust through brand ambassadors and partners.

Service 85

Service Purchase Intent Landing Pages Psychographics 85

Hubspot

FEBRUARY 17, 2016

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Lead Capture Tools. This tool is like Google Analytics meets SumoMe meets a CRM.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Parse.ly

DECEMBER 21, 2020

Google Analytics doesn’t help content marketers looking to pinpoint their return on investment. While Google Analytics is great for tracking direct-touch marketing, like ads, it wasn’t built to parse the complexity of content’s role in revenue generation. How to (Sort of) Measure Content Marketing ROI with Google Analytics.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

NetLine

DECEMBER 18, 2023

Today, it takes a real-time, insider view into what prospects are truly interested in to properly drive leads. Fortunately, intent data has become a mainstay among business analytics to do just that. First, implement benchmarks for the leads captured and nurtured without intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

JANUARY 13, 2012

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? You just have to know how to use it! What Referral Sources Can Tell You.

Analytics 28

Analytics Allocation Landing Pages Click Rate 28

Valasys

FEBRUARY 27, 2024

As the gateway to your brand, a thoughtfully designed website can be a game-changer for lead generation. This blog delves into the avant-garde strategies and cutting-edge approaches that propel web design beyond the ordinary, transforming it into a dynamic force for generating leads. Navigating the Conversion Landscape: 1.

Lead Generation 40

Lead Generation Design Generation Lead Scoring 40

ANNUITAS

SEPTEMBER 18, 2014

An increase in leads captured? Who cares, if they can’t be directly attributed to the content, or if they don’t turn into leads that sales is interested in or that can be tied to revenue. Blog content marketing Content marketing world content strategist Demand Generation Joe Pulizzi' Increased traffic to the website?

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

Valasys

JULY 26, 2021

It’s challenging to create high-quality leads that will convert into customers. In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. How can lead generation happen? – Promote your lead magnet on the sidebar.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Valasys

NOVEMBER 13, 2023

Are you looking for a system that prioritizes lead scoring and pipeline management, or do you need a system that allows for easy integration with other tools in your sales stack? Maybe you’re looking for a system that offers robust reporting and analytics capabilities, so you can track your progress and identify areas for improvement.

Sales Leads 52

Sales Leads CRM Enterprise Management Work Management 52

ClearVoice

MAY 18, 2021

This allows a marketer to connect with customers at every stage of their journey while also gaining a better understanding of which campaigns were the most effective: website, blog, SEO, email, social media and so forth. Closed-loop marketing is the use of analytics and insights to build better marketing campaigns that lead to ROI.

Work Management 69

Work Management Marketing Management Marketing Analytics Tools Touchpoints 69

Optinmonster

JULY 30, 2021

Manage and segment leads. A/B testing and built-in analytics. MonsterInsights is the best Google Analytics plugin for WordPress. You can see how far your visitors are scrolling down on your blog articles and landing pages. Then, you can connect to your Google Analytics account in just a few clicks. MonsterInsights.

Conversion 86

Conversion Best Practices Bundling Trigger Marketing 86

Convert

APRIL 12, 2021

Better still, we’ll help you go from data anxious and not wanting to check your analytics, to being confident in sharing your results with your peers. Another time, my marketing blog started ranking for a TV company’s brand name and the same thing happened. Guardrail metrics are not just lead capture and bounce rate though.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

KoMarketing Associates

MARCH 5, 2013

What makes it valuable : By expanding networks, posting relevant content, and making new connections B2B marketers can attract more clients and generate news leads. Google Analytics: Tracking website traffic, page views, conversions, and leads are all essential to understanding the influence and success of a B2B campaign.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. Include a link to your website, blog, and any other social channels. Conversion Optimization: Strong call-to-action (leads, downloads, next steps). Match offers with target audience.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100