Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Engagement Rate: Likes, shares, comments – these are the bread and butter of video engagement. High engagement rates often signal that your content is resonating with your audience. Which ones are hitting the mark?

Fulfillment 222

Fulfillment Video Marketing Content CTR 222

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Key events are created and reported like previous conversions in Google Analytics.” This will appear as a key event metric in Analytics reports.” UA measured bounce rate; GA4 measures engagement rate.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Scoop.it

OCTOBER 13, 2022

So how do you access the proper information to personalize your content curation strategy for each customer? The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Engagement Rate.

Curation 86

Curation Social Media Analytics Personalization 86

Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. A great UX means lower bounce rates and higher engagement, which are big green flags for search engines.

Marketing Websites 216

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 216

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Say that you jump into your email service provider (ESP), and you want to track your emails’ open rates.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

OCTOBER 16, 2023

At its core, BuzzSumo is a tool designed to make your content marketing journey smoother and more informed. Just input a keyword, and you’ll see popular articles and posts. Performance analytics. Traffic analytics. With Constant Contact, we get insights into open rates, click-through rates, and more.

Paid Content 245

Paid Content Budget Programs Research Marketing Analytics Tools 245

Parse.ly

OCTOBER 29, 2018

On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. The formula involves pay-per-click links that drive readers to off-site content, popularized by companies like Outbrain and Taboola. Who’s most likely to click on these? Recommendations by metric.

Click Rate 76

Click Rate Privacy Promotion Traffic 76

Optinmonster

JANUARY 29, 2024

We’re going to look at 15 important metrics later in this article. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something. Before we get started, you’ll need to have Google Analytics set up on your site.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

ClearVoice

MARCH 26, 2021

What are web analytics? Web analytics focuses on deciphering site user behavior via the collection, reporting, and analysis of website data. Such information determines whether a website is meeting certain goals, while helping marketers make better, more informed, content decisions. What are web analytics?

Analytics 52

Analytics Click Rate Landing Pages Analysis 52

ClickZ

FEBRUARY 22, 2023

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Marketing Insider Group

OCTOBER 17, 2023

With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. of all clicks.

Analysis 243

Analysis SEO Lead Scoring Lead Ranking 243

Content Marketing Institute

AUGUST 21, 2018

But how do you figure out which data to use and how to interpret it to inform your future content? Look at how your analytics create a narrative over time, says @ahaval. CMWorld Click To Tweet. Then I develop new content and flesh out existing content based on the keywords that show high impressions but low clicks.

Analytics 99

Analytics Co-Registration Content Click Rate 99

Stevens & Tate

FEBRUARY 16, 2024

This increased online presence directly contributes to more traffic to your website or social media profiles, potentially leading to higher engagement rates and conversions. Tailoring your content and engagement strategies to align with each platform’s specific algorithms can lead to better visibility and interaction rates.

Social Media 96

Social Media SEO Optimization Media 96

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Parse.ly

OCTOBER 5, 2022

Parse.ly’s bookmarklets feature lets you open the analytics for any page you’re on. For example, if you’re viewing a blog post on your site, click the bookmarklet to take you to that post’s performance in the Parse.ly Whatever your approach, make sure your entire team is able to see analytics every day. Use bookmarklets.

Analytics 52

Analytics Advertising Benchmark Content Traffic 52

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Sprout Social

MAY 18, 2022

In this article, we’ll walk you through 8 social selling metrics to pay attention to. Content engagement rate. To know if your content is resonating with them, look at your engagement rate performance. Follower engagement rate. Click-through rate. But if they clicked through?

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. This article will look at the first part of the customer journey: acquiring and educating new customers. Social media analytics (followers, likes, shares, etc.) How to get better data responsibly. Predictive modeling.

Paid Content 82

Paid Content Acquisitions Cost per Acquisition Marketing AI 82

Salesforce Marketing Cloud

JANUARY 4, 2024

50 ways to send better emails How do you get readers to click and read your emails? Get articles about marketing selected just for you, in your inbox Sign up now Why use drip campaigns? Behavioral triggers: Drip campaigns can be triggered by specific actions like clicking a link or downloading a resource.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Contently

MARCH 14, 2023

To take advantage of featured snippets, our SEO recommendations include adding an FAQ (frequently asked questions) section to the end of your article based on some of the most popular questions on Google related to your topic. ”It’s no wonder recent research shows that longer keywords may have higher click-through rates.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Contently

DECEMBER 26, 2022

Metrics such as clicks, shares, likes, comments, and views are all important. You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Clicking on an ad to find your site. Are you meeting their needs?

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Helpful, right?

SEO 148

SEO Lead Scoring Lead Ranking Content 148

SalesGrape

NOVEMBER 19, 2023

For example, a study conducted by McKinsey & Company found that physicians are increasingly relying on digital channels for information about new drugs or treatment options. One way to utilize data analytics is by tracking website visitor behaviour.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Optinmonster

MARCH 21, 2024

In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. This cookie then communicates with Google Ads, signaling your ads to appear as the user navigates the internet, whether they’re reading news articles, watching videos, or searching for related topics.

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

SmartBug Media

APRIL 18, 2023

In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts. Using customer segmentation to deliver targeted messaging that resonates with that segment can increase open rates and click-through rates.

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Martech

JULY 19, 2023

Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Getting suggestions on how to edit content to rewrite, expand, condense, or change the writing tone for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Salesforce Marketing Cloud

AUGUST 24, 2023

The right dashboards can automatically pull in, organize, and display your data in clear and useful ways, segmenting critical metrics by role with data updated in real-time so everyone can see the latest information. With this information, the manager can forecast sales for the quarter and identify opportunities for coaching.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Salesforce Marketing Cloud

DECEMBER 11, 2023

What’s ahead for AI email marketing 50 ways to send better emails How do you get readers to click and read your emails? While predictive AI provides insights based on historical data, generative AI can use this information to create new, relevant content or solutions that are tailored to specific user needs at speed and scale.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Users can then click through to any website or destination you select when setting up the promotion. Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy. With this information, you can measure the value of your current fans. Why is this important?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

ClearVoice

MAY 6, 2019

Analytics systems, such as Google Analytics, are so easy to set up that there are few reasons for a company not to do so. However, with so much data available in the analytics suites it can be discombobulating to know where to start. Why an analytics dashboard is important. Why an analytics dashboard is important.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise. To improve your response rate, personalize your outreach.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137