Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

Analysis 223

Analysis B2B Sales Work Management Marketing Management 223

Zoominfo

MARCH 10, 2021

So the company begins defining requirements for new CRM software, and two months later selects a vendor. billion doing so, according to new analysis from ZoomInfo. billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner. billion estimate.

Work Management 130

Work Management Analysis Marketing Management Cost 130

Zoominfo

MAY 8, 2020

For example, suppose my beverage company sold lemonade at an average of $30 a case to vendors; they bought 50 cases per year, on average (ACV of $1,500); and there are 1,000 vendors on the West Coast in total. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

Martech

MAY 5, 2022

But the online vendor must know what measures are most relevant to their business to make the most of cohort analysis. The Cohort Analysis report lets you isolate and analyze cohort behavior.” It’s the only way to make cohort analysis meaningful,” Sloan said. To use cohort analysis, “start with the question.”

Analysis 98

Analysis Paid Search Agency Marketing Agencies 1 Segmentation 98

Martech

MARCH 4, 2022

Does the vendor seem to un that derstand our business and our marketing needs? Explore capabilities from vendors like Adobe, Pointillist, SharpSpring, Salesforce and more in the full MarTech Intelligence Report on customer journey analytics platforms. Is sentiment analysis of relevant customer interactions available?

Marketing Management 98

Marketing Management Vendors Analytics Ideal Customer Profiles 98

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

Vendors 98

Vendors Tips Allocation SWOT 98

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. Please expect additional analysis beyond this ecosystem in the future.).

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Customer Experience Matrix

APRIL 26, 2024

But, fairly soon, vendors realized that there was more value in the database building features, which were rare, than in the applications themselves, which were fairly common. It took the big martech vendors including Salesforce and Adobe several years to accept that. That’s what ”persistent” refers to in the CDP definition.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Martech

MARCH 3, 2022

Does the vendor seem to understand our business and our marketing needs? Does the platform support recording calls, video conferences and other interactions for analysis? The post 32 questions to ask sales enablement vendors during a demo appeared first on MarTech. Are they showing us our “must-have” features?

Work Management 98

Work Management Marketing Management Vendors Paid Search Agency 98

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Savanta

NOVEMBER 14, 2016

It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. The post Brand mapping – Correspondence Analysis explained appeared first on Circle Research - B2B market research company.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

Savanta

NOVEMBER 14, 2016

It’s from a real-life study of how buyers of corporate IT systems perceive different vendor brands. Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. The post Brand mapping – Correspondence Analysis explained appeared first on Circle Research - B2B market research company.

Analysis 120

Analysis Brand Identity Branding Marketing Management 120

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. At the person level, xiQ, leverages the DISC personality analysis to provide SDRs and sellers insights into preferences for communication and selling approaches.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. At the person level, xiQ, leverages the DISC personality analysis to provide SDRs and sellers insights into preferences for communication and selling approaches.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. It’s also worth noting that Convertro, Adometry, and SeeWhy all perform sophisticated statistical analysis while doing data assembly as an auxiliary function. See my 2013 post on Adometry for details.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Outreach

JUNE 29, 2021

Buyer Sentiment Analysis enables you, sales leaders, and your teams to better optimize sequence and content performance based on emotive buyer signals. In 2020, we were the only vendor to score a 5 out of 5 in security and compliance, privacy and governance criterion in The Forrester Wave™: Sales Engagement, Q3 2020.

Privacy 98

Privacy Outreach Analysis Forrester 98

Bionic

APRIL 15, 2021

Advertising vendor bill reconciliation and payment just got a lot easier with Bionic’s new Finance Tab. Managing vendor bills can be a nightmare. Advertising agencies have a difficult challenge in managing vendor bills. Hundreds of vendors are each submitting dozens of bills throughout every month. Bills get under-paid.

Vendors 52

Vendors Advertising Agencies Paid Search Agency Ad Agencies 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity.

Intent Data 84

Intent Data Vendors Intent Analysis 84

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Reasons why B2B technology vendors are losing business. Lack of transparency (30%).

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. Let them take the wheel in scheduling and medium choice.

Analysis 100

Analysis Work Management Marketing Management Sample 100

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. For intent data to be useful you have to be confident the 3rd party intent data vendor has accurately identified who’s truly behind the activity.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 130

Marketing AI Work Management Marketing Management Examples 130

Digilant

DECEMBER 31, 2020

And with so many different digital advertising vendors , it can be difficult to know which is the best partner for your organization’s needs, budget, and goals. Taking the time to thoroughly interview digital advertising vendors before reaching a decision can give you more confidence and peace of mind in your final choice.

Vendors 52

Vendors Advertising Agencies Advertisements Advertising 52

nDash

JULY 23, 2020

Running an SEO competitive analysis can be a comforting experience. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. But in the wide sea of search possibilities, SEO competitive analysis gives you some direction. Understanding the Focus of SEO Competitive Analysis.

Analysis 52

Analysis SEO Lead Scoring Lead Ranking 52

xiQ

MARCH 27, 2024

This preparation is underpinned by analysis of data ranging from weather forecasts to changes in track conditions, ensuring that both driver and machine are in peak condition to face the challenges of the race ahead. In the competitive landscape of sales, professionals must adopt an equally thorough approach to preparation.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

Markempa

APRIL 16, 2019

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Step #1: Review closed deals The best way to determine what will work is to look at what has worked.

Sales Management 97

Sales Management Sales Qualified Leads Lead Generation Marketing Qualified Leads 97

B2B Marketing Traction

MARCH 20, 2015

You’re not going to get where you’re going without the analysis at some point. You’ll be able to share the plan with the right vendors. Marketing Research and Analysis analysis b2b marketing research' Here’s what you need to do first. Validate the need for your product or service.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. In that same survey it was reported that 58% of organizations treat social media as one of their go-to research channels to find vendors. The Right Tools for the Analysis Job. You can also leverage premium tools like Pardot , Marketo and HubSpot to help capture a more in-depth breakdown and analysis.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

AUGUST 2, 2012

Now let’s plunge in with some more substantial analysis. Eloqua is the only company in this group with published financial statements, so any profitability analysis has to be speculative. Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. So they're worth a look.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

DECEMBER 28, 2010

Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. I decided I could base this on the features each set of vendors provided. A higher average means that more vendors provide the feature.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Link analysis and acquisition. Most enterprise SEO platforms provide link analysis (i.e., Keyword research/rank analysis.

Enterprise Management 140

Enterprise Management Marketing Management Search Marketing Lead Ranking 140

Aberdeen

MAY 25, 2021

In the research report Why Adopt Virtual Patching vs. Vendor Patching for Enterprise Software Security? , I wrote about the never-ending, inevitably unsuccessful hamster wheel of a traditional, vendor patch-oriented approach to security for enterprise databases and applications. Roughly half of these are due to vendor risk (i.e.,

Vendors 52

Vendors Software Analysis Research 52

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see more innovation in this arena in the coming years.

Marketing AI 116

Marketing AI Enterprise Management Features Marketing Management 116