SalesIntel

MARCH 14, 2024

Continuous Data Analysis: Regularly analyze integrated data sets to identify trends, patterns, and correlations that inform sales strategies and decision-making. Monitor changes in technographics, firmographics, and buyer intent signals to adapt sales approaches accordingly.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. But trend monitoring, website traffic analysis to uncover interests, competitor research, brainstorming, and more are all key aspects of the initial stages of the research process.

SEO 111

SEO Research Enterprise Management Tools 111

Only B2B

AUGUST 21, 2023

The Role of Intent Signals in Targeted Outreach Intent signals act as guideposts in the digital wilderness, directing sales and marketing teams toward prospects who are actively seeking solutions. Identifying Real-Time Purchase Intent Intent data is most powerful when it’s captured in real-time.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Martech

NOVEMBER 8, 2023

Customer portfolio analysis A closer look often reveals surprising profitability differences among customers. Without a proper analysis of customers and a robust understanding of an “ideal customer,” efforts to scale impact may drive the company into a brick wall. The ICP doesn’t change because of interactions or intent signals.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Marketing Management Intent Signal 117

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Access How Advanced Statistical Analysis Can Benefit Market Research Firms here.

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Only B2B

FEBRUARY 21, 2024

Let’s delve deep into Intent Data in Personalized B2B Marketing. Must Read: First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences Diving Deeper: Types of Intent Signals in B2B Now, intent data isn’t a one-size-fits-all solution. There are two main types to understand: 1.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Zoominfo

FEBRUARY 3, 2023

An analysis of 44,000 landing pages by Unbounce found a median conversion rate of 4.6% — with results ranging from 3% for SaaS businesses to nearly 8% for media and entertainment. After a month-long analysis, we found that over 24% of individuals answered their mobile phone, while 12% answered their direct lines.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Zoominfo

SEPTEMBER 7, 2021

“Small data is big data which has been connected, organized, and packaged by complex algorithms in order to appear easy and actionable for humans ,” wrote Riccardo Osti, CEO at Wonderflow, which sells customer analysis software. Big data, buyer intent signals, and small data don’t exist without each other.

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Martech

JANUARY 29, 2024

Instead, modern strategies for a cohesive passing over of leads to the sales team should focus on engagement tracking and interaction analysis within your CRM systems, tailoring outreach and content to these behaviors authentically.

Lead Ranking 117

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 117

Martech

JUNE 3, 2022

She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing. Account analysis and measurement. She recommends marketers put together a high-level overview of their analysis for managers, what she calls an ABM scorecard (shown below).

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

ABM in Action

JUNE 29, 2023

INTENTIVE uses natural language processing and AI to power its scoring logic, content assignment topic taxonomy and associative buyer’s journey stage analysis algorithms. Prior to today, there has been significant buzz about intent,” said Robert Alvin, NetLine’s Founder and CEO, in a statement.

Intent 52

Intent Intent Signal Account Based Marketing Intent Data 52

Inbox Insight

APRIL 22, 2024

It ensures a smooth transition from prospecting to closing deals, while also enabling better tracking and analysis of your marketing and lead generation efforts. This analysis informs strategic decision-making, helping companies refine products, personalize marketing efforts, and enhance the customer experience.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

MARCH 2, 2024

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Aberdeen

MARCH 25, 2019

Using data to fuel and optimize a legacy marketing strategy into an intent marketing strategy is a priority for many Marketing and Sales organizations in the B2B industry. Marketers can even target ads on YouTube videos to prospects who have been identified and segmented based on purchase intent signals they’ve emitted.

Marketing AI 74

Marketing AI Intent Intent Signal Account Based Marketing 74

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Intent Signals: Intent data indicates the likelihood or interest of a lead or company in making a purchase or taking a specific action.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

ANNUITAS

MARCH 21, 2023

This allows for the ability to perform more precise attribution analysis and modeling, including the ability to remove baseline effects on revenue before performing attribution analysis to more accurately measure how marketing and sales tactics affect performance.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

B2B Marketing Exchange

NOVEMBER 30, 2023

This comes as no surprise, as AI has been revolutionizing B2B marketing by automating repetitive tasks, enhancing data analysis, and providing valuable insights. Additionally, tracking intent signals across digital channels enables you to engage with potential customers when they are most interested , increasing your chances of success.

Trends 52

Trends B2B Marketing Lead Scoring Lead Ranking 52

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. The next step for marketers is educating themselves about each form of intent data and the many sources available for creating unique audiences. .

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Only B2B

FEBRUARY 6, 2024

Third-Party Intent Data Acquisition: Intent Data Providers: Partner with reputable providers specializing in B2B intent data collection and analysis. Strategies for Maximizing Impact: Build Buyer Personas: Combine demographic and intent data to create detailed buyer personas representing your ideal customers.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

SalesIntel

OCTOBER 23, 2023

SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent. The Importance of Intent Data in Modern Sales Intent data refers to the information derived from various indicators that signify a potential buyer’s interest or intention to purchase.

Intent Signal 40

Intent Signal Zoominfo Intent Bombora 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Key features: Reveals a company’s technology stack, usage trends, and competitor analysis. Demandbase provides insights into contacts, company details, and buying signals.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Aberdeen

JANUARY 2, 2019

The solution must take a “wide capture” approach — one which leverages big data analytics, natural language processing (NLP) and machine learning (ML) to detect buyer intent signals across tens of thousands of technical, business, and industry publications.

Intent 49

Intent Intent Signal Buyer Intent Intent Data 49

Only B2B

SEPTEMBER 21, 2021

Businesses may identify “ready to buy” prospects and fine-tune their ads using a variety of aggregated intent signals. Intent Data could well be utilized for future prospecting since it reveals trends that can assist you enhance your prospects’ purchasing choices throughout their buyer journey.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Valasys

FEBRUARY 26, 2024

By leveraging the power of AI-driven similarity analysis, you can unlock a treasure trove of potential customers with eerily similar characteristics to your best performing audience segments. Gone are the days of scattershot marketing campaigns. Today, data-driven precision reigns supreme, and look-alike modeling with AI is a game-changer.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

Inbox Insight

OCTOBER 6, 2020

But intent data is not one singular ‘insight’ – intent data is an umbrella term to describe a whole range of signals that can be gathered from different behavioral actions from an individual. With so many organizations now using intent data, we wanted to know – what objectives have they set in place when leveraging intent data?

Intent Data 99

Intent Data Demand Generation Intent Lead Scoring 99

ClickZ

SEPTEMBER 5, 2019

Radius says on its web site that its data includes more than a thousand attributes on each company, such as contact info, business health, company size, in-market purchase intent signals, social activity and other business data, across “every industry.”. Cancelled merger with Leadspace. That deal was cancelled several months later.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

Inbox Insight

MARCH 13, 2024

Insufficient data analysis: Inadequate data analysis or the limitations of relying solely on first party intent can lead to missed opportunities to prioritize leads displaying in-market tendencies. The aggregation of 3rd party intent signals provides a fuller picture of the buying process.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. Implement tools and technologies for data integration and analysis. Evaluate your resources and budget.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

NetLine

JUNE 12, 2023

Data that can identify real intent, however, is powerful for a whole number of reasons. So what types of insights can intent data provide? To demonstrate this further, here’s a more detailed list of potential insights and what they can offer at the account-level and at the buyer-level.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

6sense

MAY 12, 2020

“Joint customers can now leverage Bombora intent data with 6sense’s robust segmentation, analytics, and engagement features to shine a light on their Dark Funnel and engage the best accounts for their sales and marketing teams.”. Normally, only 15% of companies are in the market for any specific product at any given time.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

DemandBase

APRIL 3, 2019

46% list capturing intent signals from accounts or individuals. 315 responses were collected, 112 of which were complete enough and qualified for inclusion in the analysis. Study participants planning for AI list top-of funnel applications as priorities. 64% list identifying the right accounts or individuals to target.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

DealSignal

DECEMBER 9, 2022

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Aberdeen

DECEMBER 27, 2018

It took time to be able to leverage true Data Science to account for a multi-stage buying journey and the massive quantity of buying intent signals available in today’s advanced buyer intent models. Predictive Analytics, often misunderstood as an alternative to buyer intent, commonly had the exact opposite problem.

Buyer Intent 40

Buyer Intent Intent Intent Signal Analytics 40

Binary Demand

MARCH 26, 2024

Once you have a clear picture, you can start uncovering their buyer intent signals. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings. This complexity can reduce analysis accuracy and hinder personalization and lead intent qualification.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40