Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Launch Marketing

DECEMBER 1, 2021

Social media has established itself as a crucial component in B2B marketing strategies. What matters is focusing on your team’s social media strategy , narrowing in on what works best for your organization. But, understanding how your competitors are navigating social media also plays a factor.

Social Media 127

Social Media Analysis Media Ad Frequency 127

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What types of tools will be leveraged for execution and analysis?

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Webbiquity

JANUARY 23, 2024

Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. That’s where sentiment analysis can help you.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Tomorrow People

JUNE 14, 2022

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. This means you should look at their websites, blogs, emails, and social media. Step 1: Identify who to benchmark against.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Zoominfo

FEBRUARY 17, 2020

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Brandwatch Marketing

OCTOBER 31, 2023

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Customer analysis should move through three different stages. Customer analysis must then show what the needs of these different customer groups are.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

RDW Group

APRIL 14, 2022

When was the last time you took a long, hard look at your social media strategy? If you had to … The post 3 Reasons to Perform a Competitive Analysis on Social Media appeared first on RDW Group.

Social Media 73

Social Media Analysis Media 73

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Blue Flame Thinking

SEPTEMBER 8, 2023

Direct Organic search Paid search ads Paid social ads Referral Social Email Other Creating audience segments to build custom reports using user demographic and channel data can produce additional insights into your web presence. The post The Importance of a Website Traffic Analysis appeared first on Blue Flame Thinking.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Social Media 120

Social Media Work Management Marketing Management Media 120

Marketing Insider Group

DECEMBER 3, 2020

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. Just as we see with the larger analysis, Human Resources is the number 1 topic for this filter, followed by Automation, Budgeting, Supply Chain, and Social Media.

Analysis 229

Analysis Budget Programs B2B Work Management 229

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. Below is more information about how to do a content gap analysis. Content Gap Analysis Overview. Some of the things you will check during the content gap analysis are: Site pages. Social media content.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Sprout Social

MARCH 27, 2019

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis? Think of sentiment analysis as a subset of social listening.

Analysis 110

Analysis Social Media Media Eye-Tracking 110

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Social Marketing Media Planning 114

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” A SWOT analysis can point you toward the answers ASAP. Good questions!

SWOT 88

SWOT Paid Content Analysis Social Media 88

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

ClearVoice

JANUARY 8, 2024

This could be in the form of blog posts, videos, social media content, and more. Comparative Analysis: Engagement and Conversion Customer engagement and conversion are the epicenters of marketing, so examining how traditional and content marketing stack up may reveal the best option for your business.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of the social media image size guidelines , nothing was off limits. Identify Your Social Media Competitors. Facebook Competitive Analysis.

Social Media 105

Social Media Analysis Media Twitter 105

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Emplifi

DECEMBER 20, 2018

Ward off social media crises before they even happen?If If you answered yes, it's time you embrace social media sentiment analysis. Would you like to discover your audience's feelings towards your brand? Boost your online reputation?

Social Media 91

Social Media Analysis Media Social Marketing 91

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. We’re going to see AI as an assistant.

Marketing AI 135

Marketing AI Social Media Trends Work Management 135

Brandwatch Marketing

NOVEMBER 8, 2023

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy.

Social Media 98

Social Media Tools Media Lead Scoring 98

seo.co

MAY 19, 2020

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? Step Four: Analyze Their Social Media Presence. SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Table of Contents.

Analysis 98

Analysis SEO Domain Cost Per Click 98

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

MAY 6, 2021

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis. That answer is, " everyone."

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

Brandwatch Marketing

NOVEMBER 20, 2018

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. To understand exactly how each of these competitors was viewed by customers, McAlister’s turned to social media analytics. – Walt Disney.

Analysis 65

Analysis Work Management Marketing Management Social Media 65

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 123

Social Media Examples Work Management Media 123