Bionic

OCTOBER 21, 2023

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. It makes me wonder what kind of traffic is coming from LinkedIn. per conversion.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? Your business might have done competitor analysis for everything from product development to marketing strategy.

Analysis 119

Analysis SEO SERP Domain 119

Zoominfo

AUGUST 29, 2018

You may think you know the answer to this question – your products sell well, you’ve gotten some great customer feedback, and your social media posts garner strong engagement. Enter, sentiment analysis. What is sentiment analysis? As a marketing technique, sentiment analysis can be as complex or as simple as you make it.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Google will remain a powerhouse driver and director of web traffic.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

seo.co

MAY 16, 2022

One way is to perform an SEO content gap analysis to discover some of the ‘holes’ in your site content. This process helps you come up with more content ideas that will attract more traffic , convert browsers into customers, and offer more value to your site audience. Below is more information about how to do a content gap analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

Marketing Insider Group

OCTOBER 16, 2023

Competitor analysis. Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Stay updated.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Sprout Social

MARCH 27, 2019

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis? Think of sentiment analysis as a subset of social listening.

Analysis 110

Analysis Social Media Media Eye-Tracking 110

Valasys

SEPTEMBER 8, 2023

There exists many Strategies for AI-Driven Intent Data Analysis through which businesses are quickly adjusting to the ever-changing world of technology as we go forward. AI-driven marketing techniques are becoming the standard, with data analysis playing an important part in assisting firms in achieving success.

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Buffer

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Posting regularly on your Google Business Profile helps grow your reach, your engagement, and your traffic. Note this research was inspired by Ben Fisher’s analysis. Save your seat here.

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” A SWOT analysis can point you toward the answers ASAP. Good questions!

SWOT 88

SWOT Paid Content Analysis Social Media 88

DAGMAR Marketing

JANUARY 5, 2022

If you’re responsible for running a website or creating marketing campaigns, you want to know as much as you can about where your traffic is coming from. The campaign source identifies the source of your traffic, such as Facebook, a newsletter, Google My Business page, etc. This is the ‘medium’ where your traffic came from.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. By Peter Caputa.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Method and Metric

DECEMBER 4, 2019

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way.

Analysis 87

Analysis SERP SEO Domain 87

Convert

FEBRUARY 10, 2022

Read on because we’ve put together a list of eight product page tips that you can use to increase traffic and conversions. If you’re selling software or other virtual services, you can do a pricing page analysis. If you want to get traffic and increase conversions, cross-promotion and collaboration can help you get there.

Traffic 97

Traffic Conversion Product Cross-Selling 97

BuzzSumo

JUNE 24, 2019

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. That means you may start seeing an ROI right away, but you’ll also enjoy more traffic and engagement month-after-month, year-after-year, too.

Analysis 103

Analysis Content Domain Click Rate 103

Digilant

MARCH 18, 2021

Between geo-location apps driving local business traffic, social media , QR codes and one-stop-shop e-commerce portals, plenty of digital marketers are left with the same question, time and time again: Where is the traffic coming from, anyway? Marketing Attribution Analysis in 2021.

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. Valasys Media , a pioneer in marketing campaigns, holds a record of hosting various successful campaigns for its clients.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

JANUARY 28, 2022

Here are six of the most important KPIs that your PR and media relations team should be monitoring. Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. Social Media Engagement. Another important metric for your PR department to track is social media engagement.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Valasys

JUNE 15, 2021

Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. Valasys Media , a pioneer in marketing campaigns, holds a record of hosting various successful campaigns for its clients. In some cases, the analysis is limited to one or two digital channels while others are multifaceted.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for.

Social Media 174

Social Media ROI Media Branding 174

Trade Press Services Newsletter

JUNE 1, 2023

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Brandwatch Marketing

FEBRUARY 5, 2019

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Scoop.it

OCTOBER 13, 2022

The answer lies in social media analytics. Social media analytics data helps you create content that interests and meets each customer’s needs, leading to increased engagement and sales. Let’s take a closer look at how you can use social media analytics to tailor your content curation efforts for your ideal customer.

Curation 85

Curation Social Media Analytics Personalization 85

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?

Paid Content 62

Paid Content Media Plans Planning Allocation 62

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Parse.ly

JANUARY 7, 2019

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would often show fluctuations in traffic sources that billions of online readers used to find articles or videos on media and content sites.

Traffic 94

Traffic Trends Aggregators Domain 94

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. Now, it’s the new norm.

Social Media 101

Social Media Acquisitions Media Marketing & Strategy 101

BenchmarkONE

SEPTEMBER 3, 2020

Social media needs no further introduction, as over half of the world’s population currently uses various social platforms. As a digital marketplace teeming with a potential audience of about three billion people, social media is a place for you to find potential clients and promote your brand and services. .

Small Business Marketing 102

Small Business Marketing Social Media Media Marketing Budget 102

Parse.ly

FEBRUARY 6, 2019

So get ready for a deep dive into how platforms have changed over the last year looking not only at the sheer amount of traffic that changes, but how quickly it changes. Internal referrals drove more traffic than direct referrals, and more than any external referrals (search, social, or other). People who come to sites do keep reading.

Traffic 108

Traffic Content Facebook Google 108

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Social listening lead generation This is one area of social media lead generation that’s overlooked.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 115

Social Media Media SWOT Guidelines 115

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80