Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! You can now integrate your interactive content piece with the SAP CDC CRM tool in order to streamline your information storage and analysis process.

Outgrow 98

Outgrow Features Product Lead Ranking 98

SendX

JULY 1, 2021

Consumers want products that meet their specific needs, and they want brands and marketing messages that “get” them. VOC STRATEGIES Now that we’ve established the positive effects VOC can have on your bottom line, let’s look at some strategies for you to implement in each stage of the process: collection, analysis, and implementation.

Business 360

Business Template Customer Satisfaction Analysis 360

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

SWOT 88

SWOT Paid Content Analysis Social Media 88

Sprout Social

MARCH 27, 2019

With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel. Enter the world of sentiment analysis. What is sentiment analysis? Think of sentiment analysis as a subset of social listening.

Analysis 110

Analysis Social Media Media Eye-Tracking 110

DivvyHQ

APRIL 22, 2019

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. Products and services evolve. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats. Companies change.

SWOT 81

SWOT Analysis Content Work Management 81

Sprout Social

APRIL 3, 2017

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template. For your analysis, you can choose any social networks you’d prefer.

Social Media 105

Social Media Analysis Media Twitter 105

Sharpspring

FEBRUARY 25, 2020

This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. These competitors sell similar products at a higher or lower end. Products/Services.

Analysis 53

Analysis Marketing Automation Services Lead Ranking Lead Scoring 53

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Launch Marketing

SEPTEMBER 16, 2020

Importance of Analysis. As you start to think about the tools you are using to generate interest, sales and awareness of your brand, product or service, it’s important to remember that it’s not just about having a presence but about monitoring the success of that presence. The Right Tools for the Analysis Job.

Analysis 71

Analysis Marketing Automation Services Marketing Qualified Leads Work Management 71

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? It’s an active analysis of your passively collected data.

Facebook 94

Facebook Tagging Network Marketing Trends 94

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Valasys

JUNE 15, 2021

Key Performance Indicators for Post Marketing Analysis in 2021. Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

KoMarketing Associates

OCTOBER 18, 2018

Facebook understands this very well. This happens on Facebook and off. To find out just how prevalent this was, we analyzed the social media accounts of 10 B2B companies, across four social media platforms (LinkedIn, Facebook, Twitter, and Instagram). Just including a call-to-action makes people more likely to take action.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Valasys

JUNE 15, 2021

Moving forward, these metrics also serve the purpose of key performing indicators during post-campaign analysis. And one important factor that contributes to the success of this marketing campaign is data from previous campaign analysis. In either case, post-campaign analysis helps you-. Segregate Campaign Results by Channel.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. MBA introspects the products that the customers tend to purchase together. The information is then processed to decide which products can be cross-sold and hence, must be promoted together.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Hubspot

MAY 15, 2018

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101

SWOT Analysis Template Business 101

Moz

FEBRUARY 20, 2019

But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Brandwatch Marketing

OCTOBER 30, 2018

The place they take it, their emotion in it, the people and products they want captured in that snap are all communicating something about them and what they care about. The best way to do that is through image analysis. How to translate a visual language using image analysis. Stats show the future : 85% of teens use YouTube.

Analysis 69

Analysis Peer-to-peer Youtube Case Studies 69

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. The golden age of TV commercials saw massive budgets spent on highly polished campaigns, using scriptwriting and cinematic production to capture a mass audience. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? Our Hypothesis. Breakdown of People Frequency of all Brands in the Study. Take a close look.

Facebook 164

Facebook Research Work Management Case Studies 164

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Return to Google for competitive analysis. Guest post by Samantha Waites. Source: Pixabay. Use targeted keywords.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! Exciting New Integration Product Updates on Outgrow. Outgrow is back with yet another round of exciting, new features.

Outgrow 52

Outgrow Features Product Lead Ranking 52

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Today, these can be several, such as Instagram, Facebook, X (formerly Twitter), TikTok, and others. What is Social Media Automation?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 1, 2024

Here’s a simple strategy for using retargeting to acquire new customers: Strategy: The goal of the retargeting campaign is to reach potential customers who have shown interest in your products or services but have not yet made a purchase.

Paid Content 96

Paid Content Campaigns Allocation Marketing AI 96

Biznology

JUNE 3, 2015

1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Don’t Waste Space.

Facebook 80

Facebook PR Comparison Display 80

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. What is AI analytics?

Analytics 114

Analytics Enterprise Management Work Management Business 114

Sprout Social

DECEMBER 1, 2016

Sprout’s Facebook Competitors Report enables your brand to track fundamental metrics for any Facebook Page and benchmark these metrics against your own Pages. With this new report you can understand how your brand growth and engagement on Facebook compares to competitors. Compare Fan Growth & Message Data.

Facebook 81

Facebook Advertising Benchmark Aggregators CMO 81

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Anyword

JANUARY 8, 2020

We launched The Keywee Facebook CPC Tracker to help storytellers understand how changes to the Facebook platform affect their daily work. Each month, we release relevant insights on content distribution that are based on analysis of data from hundreds of publishers. In December, we saw Facebook CPC prices increase by a modest 5.1%

CPC 52

CPC Cost Per Click Paid Content Facebook 52