KoMarketing Associates

APRIL 19, 2018

As with all content marketing initiatives, you must start with keyword research. We typically will use the SEMrush keyword analysis tool, as well as look at the actual Google results (in incognito/private mode). Research-based sites (i.e. Wikipedia) or scholarly publications? Identify Priority Keywords.

SEO 149

SEO Top of Funnel SERP B2B 149

Hubspot

MARCH 26, 2018

In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. Purpose: Site Analysis. Purpose: Keyword Research. SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Purpose: Site Analysis. and a Google bot!

SEO 101

SEO Tools Domain Wikipedia 101

Method and Metric

OCTOBER 2, 2019

Similar to Google’s Search Console, Bing has a free service called Bing Webmaster Tools , which offers a variety of services including SEO analysis, Page Traffic Report, a Mobile Friendliness Tool, and an area to submit sitemaps. Domain age is more important to Bing than Google – the older the site that’s linking to yours, the better.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Content Marketing Institute

OCTOBER 16, 2018

Then, research each idea shell to make sure it’s interesting and relevant for your audience: Example: In the loose-leaf tea industry, you do a content analysis on BuzzSumo to find which brainstormed topics would be most popular with your audience. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Method and Metric

APRIL 22, 2020

Keyword research is typically the first step when it comes to implementing SEO. By researching the keywords and phrases that your audience is using, you can then include these terms across your website making it more likely for search engines to match your website with relevant search queries. Competitive analysis.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

DivvyHQ

NOVEMBER 15, 2018

If you’re already ruler of your company’s content domain, well done. Based on an analysis of 300 job descriptions , exceptional writing and editing capabilities are the most sought after skills with 69% of listings calling it out. Research and the Quest for Engaging Information. Tracking performance doesn’t need to be hard.

Work Management 46

Work Management Demand Content Marketing Planning 46

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Additional reports show word clouds with themes, which can be derived from keywords or more advanced semantic analysis.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Hubspot

MARCH 5, 2015

For example, influencing page and domain authority is like steering an ocean liner: It’s doable, provided you’re not in a hurry. Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). Predictably, recency and page/domain authority were paramount.

Search Marketing 28

Search Marketing Wikipedia Domain SERP 28

seo.co

MARCH 25, 2022

For this reason, building links on external domains has understandably become the most popular and most effective SEO strategy. If the link points to an entirely different domain, it can be considered an external link for that domain. Internal link building is all about creating better links between the pages of your domain.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

KoMarketing Associates

JUNE 20, 2019

This means that following the ever popular tactic of publishing high-quality content is no longer an option as the data suggests that organic links aren’t coming in (unless you’re a Wikipedia page). To get a better understanding of what type of content has the highest number of referring domains, you can use BuzzSumo.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

Valasys

JULY 2, 2019

When it comes to B2B marketing deep learning can aid in SEO keyword research, link building, and intent targeting & even can conduct the psychographic analysis of audiences for targeted content creation. It thus assists both the rankings & Brand Equity establishment.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Directive Agency

NOVEMBER 13, 2018

So you’ve done keyword research and found a target keyword that has a good balance of search volume and not too high of a keyword difficulty score. Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . Hold your horses.

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

Moz

MARCH 12, 2019

It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent project , to Scott Taft's guide to building your own search intent dashboard. From there, we dug into root domains (e.g. That’s 76,754 results all told.).

Intent 59

Intent Top of Funnel Google Wikipedia 59

seo.co

FEBRUARY 10, 2022

When you’re first starting out, measurement and analysis can be intimidating, but data measurement and analysis are objective and complex. I’ve written this guide to help you better understand the importance of measurement and analysis—and how to do it effectively for your content marketing campaign. Why Analysis Is Important.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Kapost

JANUARY 6, 2017

When I started researching this assignment, I found this great post from Gerry Murray on Scott Brinker’s MarTech blog. Firmographic and demographic fields are key for segmentation, lead routing, and analysis. A company has a domain, e.g. “company.com”. According to Wikipedia , 80-90% of all data is unstructured.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Buzz Marketing for Technology

JULY 24, 2008

The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. In particular, our research has highlighted three types of barriers. Second, scientists work independently.

Communities 100

Communities Practices Sample Work Management 100

Single Grain

MAY 5, 2020

But there are third-party review sites, Wikipedia pages and news articles that you don’t control. The search results for branded terms include the properties controlled by you, like your website and social media profiles, as well as third-party content like reviews and Wikipedia pages. Branded searches return a mix of results.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Directive Agency

MAY 9, 2017

Unfortunately, as you are doing your research there isn’t one simple resource that can supply you with new ideas and tactics to execute. Keyword research. Keyword Research. Keyword Research. Data needs to drive your decisions as you build your B2B marketing and demand generation team. Content marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Adobe Experience Cloud Blog

AUGUST 14, 2018

Coverage in big media outlets like the Washington Post, Mashable, Business Insider, … And more than 100 new domains linking to their site. They simply searched Wikipedia for common information (where US senators went to college), did some analysis and compiled it into an infographic map which was sent to multiple outlets.

Case Studies 118

Case Studies Case Study Studies Content Marketing 118

Unbounce

MARCH 4, 2019

Then there’s Lighthouse , a newer tool from Google that provides a comprehensive analysis of your how your page presents to end users. Hosting videos on your own domain can be great for SEO purposes , but that’s not usually our goal with landing pages. Why carry something yourself when you can make someone else carry it for you?

Landing Pages 112

Landing Pages CMS Development Work Management Marketing Management 112

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia: History of personal learning environments. Stephen Downes (National Research Council, Canada). Analysis of 53 knowledge management definitions. Needs analysis round-up. business systems analysis (4). YNNO Research. Primarily maintainted by Mark van Harmelen. Definitions. Dave Cormier. memes to me.

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

QuanticMind

OCTOBER 25, 2017

The responsibilities of such executives include researching and recommending new martech solutions, bringing martech into business units to drive adoption, and providing training. Google Now responded by reading out the contents of the Whopper page on Wikipedia. Partners are critical for maximizing coverage. Featuring: @kmullett.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Hubspot

DECEMBER 8, 2016

Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). You could also use BuzzSumo to perform competitor analysis to uncover strategies that might make your content more shareable. 3) Pinterest.

Product 36

Product SEO Enterprise Management Work Management 36

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest. don’t know your company.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40