NuSpark Consulting

APRIL 29, 2017

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Circle Studio

JUNE 28, 2018

Branding is the process of defining, conveying and maintaining your firm’s core value and differentiators. Here are seven crucial elements that should be included in your firm’s brand refresh process. And they are an invaluable resource for all the remaining elements of the brand refresh process. Competitive analysis.

Brand Identity 68

Brand Identity Branding Buyer Personas Differentiation 68

Varicent

MARCH 24, 2022

Some of these will come from leads generated by marketing campaigns. Sales reps need to go through their sales process and the sales pipeline stages for each of their opportunities to see which need developing further as possible deals and those which need qualifying out at an early stage. So, let's explore all this in more depth.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. This poses an exciting opportunity for companies within the health tech space, but it can be a real challenge for B2B healthcare marketers to capture attention and get traction in such a competitive vertical.

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62

Televerde

JANUARY 21, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? If they like what they hear (and they usually do), our team moves forward and provides a cost proposal. Competitive analysis. The good news is, we’re here to help you as well. We’ve got you.

Marketing Proposals 52

Marketing Proposals B2B Sales Analysis Vendors 52

Belkins

DECEMBER 20, 2020

Marketing agencies have to generate leads to keep their business going. So how to get leads for digital marketing? How to Generate Leads for Digital Marketing Agencies: - Research your audience. Numerous businesses make the same mistake, skipping the process of creating a buyer persona. Cooperate with similar businesses.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

EMagine B2B Blog

SEPTEMBER 27, 2018

We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right web design & digital marketing agency fit for your business. I then pull in the right members of the emagine team for further analysis and to look at how collectively, through our various offerings, we can help!

Paid Search Agency 62

Paid Search Agency Advertising Agencies Ad Agencies Design 62

Directive Agency

JULY 20, 2018

Now, a lot of times it can be difficult to have both an H1 that targets a keyword and sells your brand or differentiates your services. “ By using specific data, you can differentiate your brand in a way that only you can do because it’s proprietary data to your business. Competitor analysis. Show Your Process.

Landing Pages 40

Landing Pages Service Video Marketing Marketing Proposals 40

EMagine B2B Blog

SEPTEMBER 27, 2018

We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right web design & digital marketing agency fit for your business. I then pull in the right members of the emagine team for further analysis and to look at how collectively, through our various offerings, we can help!

Paid Search Agency 55

Paid Search Agency Advertising Agencies Ad Agencies Design 55

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. Some models skew to rational decision-making, others to more intuitive processes; some focus on who is responsible for what task (RACI), others seek to clarify roles in decision-making itself (DACI).

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Hinge Marketing

JUNE 19, 2017

All too often in the professional services field, you see lots of competition with very little differentiation. In fact, most firms rely on “me too” differentiators, so they all sound pretty much the same. What once differentiated you no longer embodies the value that you provide to clients. Informal or unstructured interviews.

Research 80

Research Work Management Marketing Management Brand Identity 80

Content Marketing Institute

AUGUST 2, 2018

He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. Click To Tweet. Target the ready audience.

Storytelling 95

Storytelling Brand Identity Branding Paid Search Agency 95

Hinge Marketing

JUNE 24, 2019

differentiated) and that potential clients value that difference. Market Pricing, another common approach to pricing professional services, attempts to price a service at a rate that reflects the price commonly paid for this service at competitive service providers. Value-based pricing rests on two key concepts. undifferentiated).

Pricing 92

Pricing Price Lead Ranking Work Management 92

SalesIntel

JUNE 28, 2021

If you want your company to grow, the marketing team must ensure that fresh leads and paying customers arrive regularly. In this article, we want to share a tried-and-true marketing strategy for achieving a strong lead funnel for revenue growth. Customers come and go, but bills and expenses stay the same. What Is a Lead Funnel?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 91

Sales Management ROI Planning Work Management 91

Hubspot

FEBRUARY 28, 2022

Landing clients is a tricky process that requires a lot of tactful communication, finesse, strategy, and — in many cases — luck. The process of "crossing the finish line" in this context is most commonly known as a client pitch. Conduct market research to see where the organization stands within its competitive landscape.

Work Management 57

Work Management Marketing Management Lock-In Peer-to-peer 57

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

markempa

JUNE 17, 2012

people are involved in the decision-making processes, and the influencers increase exponentially from there. Examine your sales process. If a sales professional says, ‘I submitted a proposal,’ and your customer says, ‘I got a price quote,’ that’s a sign of misaligned perceptions and selling-buying cycles,” says Dickie.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. Complement current marketing efforts.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The ROI Guy

MAY 18, 2017

This means connecting, engaging and convincing different stakeholders during the earlier exploration phases, and then doing it all over again for others more heavily involved in the evaluation and selection process. Who’s in Charge: The Business or IT? Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

The ROI Guy

SEPTEMBER 22, 2014

Many times, when organizations try to articulate the differentiating value of their solutions, they start with a “solutions first approach”, communicating each feature they perceive as a differentiator and the value these features might deliver. Engage too late and price may be the only differentiator there is.

Lead Scoring 40

Lead Scoring Lead Ranking Forrester Peer-to-peer 40

The ROI Guy

FEBRUARY 15, 2013

The Value Gap – Sales and marketing often falls way short in providing the key financial justification content buyers need to make timely and favorable purchase decisions. Do not provide customization of the results to match the unique challenges and “point of value” important to the specific customer and their role in the decision process b.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Hubspot

AUGUST 24, 2023

By considering historical trends, customer behavior, market dynamics, and other relevant factors, AI algorithms offer valuable insights that help sales managers make informed decisions and optimize their sales strategies. These insights enhance revenue predictability, improve resource allocation, and drive overall sales performance.

Marketing AI 57

Marketing AI Allocation Work Management Lead Scoring 57

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Capstone Insights

MARCH 20, 2018

This post is about how to assess your current lead management process and how to make the case for only using contacts in your CRM. Assess what needs to change in order to only use contacts in your CRM The next thing to do is review all your lead management processes, and marketing and sales reporting (specifically) attribution.

Contacts 40

Contacts CRM Ad Building Work Management 40

Directive Agency

MARCH 6, 2017

In isolation, social media advertising struggles to generate MQLs, but without you are losing out on a valuable channel that can increase your close rate, conversion rate, and content marketing. We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Salesforce Marketing Cloud

JANUARY 18, 2024

What your process is matters.” Think of your sales process like a map. The best sales processes make selling easy by helping you optimize sales conversations, delivering the right value at the right time. What you’ll learn: What is the sales process? Why is a sales process important?

Process 59

Process Ad Building Work Management Buyer Personas 59

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 99

Work Management Marketing Budget Planning Marketing Management 99

Hinge Marketing

AUGUST 17, 2015

I’ve reflected on the kinds of questions we’ve asked when doing research for our professional services clients and how the process has impacted their strategy and financial results. Market research. Lost prospect analysis. Where is the market headed? What is the best way to market to your prime target clients?

Research 48

Research Marketing Budget Business Pricing 48

Hinge Marketing

MARCH 1, 2016

Looking back just a few years, I am amazed by how much the marketing landscape has change. Unfortunately, the rapid evolution of marketing has not made things any easier. In fact, marketing continues to increase in both complexity and pace. Marketing technologies. A degree in marketing is no longer enough.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

The ROI Guy

MARCH 9, 2011

Based on the lifecycle of your particular B2B company and product lines, you may find yourself in one of three distinctive categories that SiriusDecisions created to help define how to best market and sell your solutions. To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

AUGUST 17, 2012

But if you’re hoping the same strategy, “build it, they will come” will work for driving your value marketing tool campaign success, you will quickly find that hope as a strategy might work for Kevin Costner in a movie, but rarely works in the real world. So what are the secrets to the best value marketing tool campaigns?

Ad Building 40

Ad Building Lead Scoring Lead Ranking Paper 40

Hubspot

JULY 5, 2022

You wouldn't try to cook a new meal without a recipe or drive to a new city without a map, and your business shouldn't try to convert leads without a sales process. A B2B sales process is a detailed outline of repeatable steps that guides your sales team. Your business' sales strategy should inform your sales process.

B2B Sales 67

B2B Sales Process B2B Marketing & Strategy 67

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. Here’s a couple of reasons we may be seeing the change: Marketing overload – Buyers now receive 32% more marketing campaigns than they did just five years ago (SiriusDecisions).

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40