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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Social listening.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. Social listening.

Analysis 176
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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers. There are solutions.

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How to transform customer experience with AI

Martech

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand. Help me achieve what I need to achieve.”

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Top Eight B2B Marketing Strategies You Probably Shouldn’t Ignore

Webbiquity

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Build in time to test your product or service in real-world situations. With over 27% of the global online population using voice search, this is an emerging trend to build into your business marketing strategy.

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Driving Success Through Metrics

SmartBug Media

Leaders can use customer feedback to gather data on satisfaction and sentiment and use that data to drive their companies to success by including it in their business models. The Importance of Customer Satisfaction Metrics In an era in which consumer choices abound, simply delivering a product or service isn’t enough.