Remove Analysis Remove Analytics Remove Lock-In Remove Tools
article thumbnail

Skill Up on AI with Trailhead

Salesforce Marketing Cloud

With its ability to supercharge human capabilities, AI should be used as a tool to empower the workforce rather than hindering or replacing them.” Natural Language Processing Basics : Learn the basics of Natural Language Processing (NLP), from tokenization to sentiment analysis. However, the outlook is actually much more optimistic.

article thumbnail

How To Build a Data Culture: What Leaders Need To Know

Salesforce Marketing Cloud

There are mission-critical insights locked inside. Overcome analysis paralysis by starting small with a use case that proves the value of your new Data Culture. Here’s why this works: Data analysis surfaces actionable trends. Here’s why this works: Data analysis surfaces actionable trends. And if so, how?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Key Technologies That Are Boosting Small Business Success

Aberdeen

Watch the video with Aberdeen’s Principal Managing Director Mike Lock walking through these findings. Financial Planning and Analysis for Operations and Software Solutions Financial planning and analysis tools are the top technology for operations and software solutions.

article thumbnail

The 'What,' 'How,' & 'Why' of Revenue Performance Management

Hubspot

When done correctly, RPM allows organizations to leverage effective, consistent sales and marketing processes to lock in on target personas and market segments. The same goes for sales analytics software and any other tools that can give you a closer look at the "how" and "why" of your overall performance and customer tendencies.

article thumbnail

The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Deep Learning focuses even more narrowly on a subset of machine learning tools and techniques and applies them to solving just about any problem, which requires “thought” – human or artificial. The truth is, however, that we are in the early inception stages of machine learning and artificial intelligence.

article thumbnail

How to build a better business with B2B social listening

Sprout Social

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Think about it. And so the rules of succeeding with B2B social media are changing. The takeaway?

article thumbnail

When You Should (and Shouldn't) Hire an In-House Statistician

Martech Advisor

In the marketing world, statisticians are the investigators we need to solve complex analytical questions. In the business and marketing world, statisticians are the investigators we need to solve complex analytical questions. Answers, Chris Hubble, CEO at Bastion db5. You Should Hire.