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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

These include for Salesforce some new Web page designer tools to optimize commerce conversions and reduce returns, as well as new product catalog, referral and loyalty management tools. On the surface, much of these product announcements seem aimed at B2C GTM teams and general retailers.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Additionally, explore incorporating emerging brands into your product assortments to appeal to diverse customer segments and foster loyalty.

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Personalization, segmentation, testing: How email marketers can use AI

ClickZ

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. More powerful personalization. Personalized product recommendations are a well-known AI use case.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

Readers may purchase products or services directly from you. Finally, you can sell memberships or subscriptions granting access to premium content, events, or products. Sell Merchandise. It’s a way of letting retailers know that this customer bought a product using a link from your blog. Sell Merchandise.

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Fundamentals of Product Experimentation for Beginners

Convert

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members.

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

It states that a limited supply of a product or service increases the demand for it. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. Products are sold at higher prices during natural disasters because scarcity affects supply and demand.