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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. Segment Creation is designed to help retailers improve targeting and personalization using GenAI prompts, with data from inside the user’s Data Cloud instance.

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The latest marketplace updates you should know

ClickZ

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. Amazon’s biggest Prime Day Sale ever with $ 12.7 billion spent Amazon’s Prime Day 2023 saw significant growth in online spending, setting a new sales record.

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Personalization, segmentation, testing: How email marketers can use AI

ClickZ

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. More powerful personalization. Personalized product recommendations are a well-known AI use case.

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Transitioning to a First-Party Ecosystem for Your Data

LeadsRX

Yet at the same time, consumers still want a personalized experience, especially when interacting with brands they trust. The same goes for buying merchandise from Amazon. Using the Amazon example again, when a user signs up for an Amazon account, they are giving Amazon permission to collect first-party data.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

Sell Merchandise. As you can see below, Mandarin Mama offers some of her best blog posts along with new content in an eBook available on Amazon. Sell Merchandise. Loyal readers might want to show off their love for your blog with branded merchandise. You can also accept sponsorship or sell merchandise.

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members.

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5 Trends for Customer Marketing in Today’s Experience Economy

Martech Advisor

This company has recognized that it can engage people and motivate behavior change through personalized technology and care. Or look at Amazon Go and BingoBox, both self-service, cashier-less convenience stores. Trend 2: Companies Deliver Personalized Experiences Across Touch Points Based on a Holistic View of Customers.

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