11 inspiring case studies of digital transformation
DECEMBER 28, 2016
AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features Amazon Business launched in April 2015, with over 250 million products and a more holistic marketplace for B2B companies. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.
Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?
How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
JUNE 30, 2016
From leveraging convenience to prioritizing personalization, these are elements any marketer and business owner can take and test today. The simplest takeaway here is this: make your products and services as accessible as possible. Whether that be an app or other traditional methods, it’s up to you. 3) Tesco: Add a personal touch. And always add personality to every message.
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account.
Delivering Results through Content Personalization [Interview]
SEPTEMBER 8, 2016
Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower. HOW DO THE CONTENT PERSONALIZATION CHALLENGES SPECIFICALLY PERTAIN TO B2B MARKETERS?
Personalizing With Purpose
Buzz Marketing for Technology
DECEMBER 19, 2012
Posted in CRM eCommerce Personalization. Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers.
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Is there a recipe for taking a business model and product from good, to one that customers can’t live without? Step 3: Nail Your Customer Service.
What content to blog for Google search success
NOVEMBER 29, 2016
Very few websites allow for long-form journalism , the kind of in-depth expository that allows your visitors and your readers to really grok and unlock everything you do, including all the remedials, backstories, answers to frequently asked questions, individual insights, and even your personal interpretation, spin, e nglish. Get personal. What to Write? You heard me. Go do it!
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. One might sell a logo design for five bucks, while the next person sells, well, obviously fake online reviews. So, what happens now?
[Infographic] Why Creating A Personal Online Experience Is Critical
Modern B2B Marketing
MAY 19, 2016
And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization. Effective web personalization makes real-time changes to your website based on the attributes of your visitors.
4 Simple Ideas to Personalize Your Email Campaigns Today
It's All About Revenue
JUNE 8, 2016
Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. This service is designed solely for work-related communication, not for personal use. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service.
Want a Happier, More Productive Life? Start Making Fewer Decisions
MARCH 22, 2016
Think about all the personal and professional choices you make in a day: Eggs or yogurt? That's how they stay productive. Try Subscribe & Save -- a delivery service powered by Amazon. Podcast Productivity Professional Development Daily PromoBlue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? See full episode below).
8 Personalization Trends That Are Reinventing the Buyer's Journey
SEPTEMBER 24, 2015
For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes. In essence, the act of doing so is what we call personalization or personalized marketing. Personalized Marketing to the Rescue. Personalized marketing is an extreme form of target marketing. Smart Content Personalization
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. When you segment your marketing efforts, the experience becomes much more interactive, engaging and personalized for your audience. They are an excellent selling point since consumers love to see what other shoppers say about your company and your products.
3 Ways to Boost Conversions with Personalization
MARCH 24, 2015
If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Personalized Retargeting Ads. You may have experienced this with Amazon. Online Chat.
Personal business lessons from 2015 and what you can learn from them
grow - Practical Marketing Solutions
DECEMBER 30, 2015
Today, I want to share the most important personal business lessons from my online career in 2015. As a self-publisher myself, I told her how simple it is to sell digital books via online platforms like Amazon. draw personal b-day and ‘thank you’ notes to let them know how much I value them. His latest novel is available on Amazon for just $2.99! Conclusion.
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate brand. Third, while you can certainly buy many types of products from companies (e.g.
7 Tips for Making Your Transactional Emails More Personal
APRIL 21, 2016
While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. Glad you asked. Anything else?
Is Personalization Creepy? 6 Experts Weigh In
MARCH 7, 2015
You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Here''s what they had to say.
Make Personalization Work by Starting with the Right Data
OCTOBER 16, 2015
In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize. The first step in achieving personalization is determining what data you need.
4 Creative Ways to Make Your Website More Personalized
NOVEMBER 17, 2014
We''re now encountering more personalized experiences than ever before. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]." How would you personalize your website for each of these personas ?
Personalization is the New Reality
MARCH 28, 2016
Personalization is the New Reality Take a moment to seriously answer this question: What do you think it takes, in today’s information-in-an-instant world, to prompt someone to notice – and click-through to consume – content? Ask any regular Amazon shopper and he or she will tell you that they look forward to hearing from the online retail portal on a steady basis.
Content Personalization: What it is and Why it Matters
MARCH 3, 2015
Personalization is what makes this possible. Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual. targeted approach is more effective because it encourages users to remain on your website for a longer period of time, engage in more offers and, ideally, purchase more products.
Staying Ahead of the Personalized Marketing Curve
MARCH 8, 2016
Vague statements such as “personalized marketing is the future” and “personalization is the key to marketing” abound. Yet, the most popular search phrase associated with personalized marketing is, “What is personalized marketing?”, Is it pretty cool that Amazon has the ability to basically guess what I want to buy at any given second? Absolutely.
Launching your social campaign with guns blazing!
APRIL 26, 2016
When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Facebook : /chrisabraham 5k followers. followers.
Omnichannel: A Fancy Word for Increasing Product Discoverability
JANUARY 7, 2016
An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines. The Rise of Omnichannel. Got all of that?
Financial Advisors Need to Get Personal or It’ll Cost Them
Modern B2B Marketing
APRIL 29, 2016
This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring. Sales Efficiency. That is inefficient.
10 Ideas for Personalizing Your Content
APRIL 12, 2016
Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. In essence, your online content and the experience attached to it is the product. Customize Content By Audience Type In my opinion, this is the low hanging fruit of personalization.
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
feel entitled because I actually love the product. Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter It doesn’t matter. My interest isn’t pure for a couple legitimate reasons, neither of which is “fair” but legitimate.
3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
SEPTEMBER 24, 2015
Today we’re excited to release the findings from our latest research, “ 3 Things Marketers Need to Know About Succeeding with Personalization.”. While vendors and marketers are beginning to feel the rumblings that “ personalization is the single most important capability for future marketing efforts ,” the key question is – what do consumers think? . Wrapping it all up.
9 Undeniable Advantages of Using Personalized Content in Your Marketing
DECEMBER 21, 2012
More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Marketing Benefits of Personalized Content. 1) Increases Conversions. This is why Amazon offers one-click purchases.
Content Personalization: It’s What Consumers Want!
MARCH 31, 2015
According to Monetate , marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions. 35% of Amazon’s revenue are generated by its recommendation engine, according to Venture Beat. Personalization is hot!
Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
APRIL 28, 2015
They made one major strategic shift: ESPN redesigned the website to adapt to the person looking at it. Building personalization features into the fabric of the new site, ESPN.com will now reflect the interests, location, and device of each fan. retailers, recently launched a fully personalized homepage for its main brand, Very.co.uk. ESPN recently redesigned their website.
Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
AUGUST 5, 2013
That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations. Ecommerce sites have been leading the way in this shift to a personalized world. Amazon is the embodiment of the idea that the “ ecommerce revolution is all about you ”. It''s time to adopt a personalization mindset. Technology changed all that.
2012: The Opportunity for the Few in the Year of More
Digital B2B Marketing
JANUARY 5, 2012
On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Hypothetical Scenario Consider making the following changes to how you buy products online.
7 Companies That Should Buy Medium, Because Why Not?
JANUARY 12, 2017
Medium’s 60 million-person audience likely includes the type of affluent people Amex wants to reach. For some reason, companies still can’t publish articles directly on Pulse, which means you have to bug your VP of marketing to post the article you ghostwrote for him on his personal account. Amazon. It already licenses 18 different tech products. Salesforce.
The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
Customer Experience Matrix
DECEMBER 19, 2016
This is a huge change from marketing today, which aims mainly to sell individual products. In the future, those product decisions will be handled by algorithms that consumers cannot understand in detail. Let’s call it “personal reality”. To start once more with the obvious, personal reality takes a lot of computer power. Et cetera. There’s a lot going on here. It is.