Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. The irony is that Wal-Mart will fulfill these orders using Amazon’s own in-store locker strategy. The word?
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
Posted in behavioral targeting Personalization. What does personalization really mean? As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.
4 Simple Ideas to Personalize Your Email Campaigns Today
It's All About Revenue
JUNE 8, 2016
Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Here are 4 ways to personalize your email programs that you can implement right now: 1. And we know it can deliver results.
5 Steps to Launching Your First Product on Amazon
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product. 1. Create your Amazon Seller Account.
[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)
Modern B2B Marketing
MARCH 21, 2016
have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Is there a recipe for taking a business model and product from good, to one that customers can’t live without? Step 3: Nail Your Customer Service.
How to Have a Super Productive Weekend: 12 Helpful Tips
MAY 6, 2016
Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?
Amazon Leads the Charge Toward Transparent Feedback
JANUARY 15, 2016
By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. One might sell a logo design for five bucks, while the next person sells, well, obviously fake online reviews. So, what happens now?
[Infographic] Why Creating A Personal Online Experience Is Critical
Modern B2B Marketing
MAY 19, 2016
And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization. Effective web personalization makes real-time changes to your website based on the attributes of your visitors.
Personalizing With Purpose
Buzz Marketing for Technology
DECEMBER 19, 2012
Posted in CRM eCommerce Personalization. Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers.
Email Marketing: Amazon Launches Workmail
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. This service is designed solely for work-related communication, not for personal use. email marketing Amazon google keo marketing The latest addition: Workmail, an email and calendar service.
Want a Happier, More Productive Life? Start Making Fewer Decisions
MARCH 22, 2016
Think about all the personal and professional choices you make in a day: Eggs or yogurt? That's how they stay productive. Try Subscribe & Save -- a delivery service powered by Amazon. Podcast Productivity Professional Development Daily PromoBlue shirt or black shirt? Do I spend time on this task now or later? Do I ask for help or dive in? See full episode below).
4 Strategies to Optimize Your Differences From Amazon
DECEMBER 12, 2014
While many etailers view themselves as in competition with Amazon, it''s more effective to use Amazon''s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience. 1) Curation.
8 Personalization Trends That Are Reinventing the Buyer's Journey
SEPTEMBER 24, 2015
For example, knowing their preferences, or making product or service recommendations according to their likes and dislikes. In essence, the act of doing so is what we call personalization or personalized marketing. Personalized Marketing to the Rescue. Personalized marketing is an extreme form of target marketing. Smart Content Personalization
7 Tips for Making Your Transactional Emails More Personal
APRIL 21, 2016
While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. Glad you asked. Anything else?
3 Ways to Boost Conversions with Personalization
MARCH 24, 2015
If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Over half (53%) of online shoppers believe that personalization is valuable. Personalized Retargeting Ads. You may have experienced this with Amazon. Online Chat.
Personal business lessons from 2015 and what you can learn from them
grow - Practical Marketing Solutions
DECEMBER 30, 2015
Today, I want to share the most important personal business lessons from my online career in 2015. As a self-publisher myself, I told her how simple it is to sell digital books via online platforms like Amazon. draw personal b-day and ‘thank you’ notes to let them know how much I value them. His latest novel is available on Amazon for just $2.99! Conclusion.
Personalization is the New Reality
MARCH 28, 2016
Personalization is the New Reality Take a moment to seriously answer this question: What do you think it takes, in today’s information-in-an-instant world, to prompt someone to notice – and click-through to consume – content? Ask any regular Amazon shopper and he or she will tell you that they look forward to hearing from the online retail portal on a steady basis.
Is Personalization Creepy? 6 Experts Weigh In
MARCH 7, 2015
You would think that personalization of content and ads would be a welcome tactic, considering how many people complain about irrelevant advertising. So, how do you combat the idea that personalization is creepy? We asked a few advertising executives why marketers should reconsider personalization and how they can use it as a tool for relevance. Here''s what they had to say.
Make Personalization Work by Starting with the Right Data
OCTOBER 16, 2015
In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little too hopeful. There are a few reasons personalization hasn’t taken off as well as anticipated, but not one of these reasons is a reluctance to personalize. The first step in achieving personalization is determining what data you need.
Enterprise Social Media and Personal Branding
JUNE 30, 2011
Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate brand. Third, while you can certainly buy many types of products from companies (e.g.
4 Creative Ways to Make Your Website More Personalized
NOVEMBER 17, 2014
We''re now encountering more personalized experiences than ever before. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon''s algorithm think you''d like, and you can''t open up an email without it saying, "Hi [First Name]." How would you personalize your website for each of these personas ?
Launching your social campaign with guns blazing!
APRIL 26, 2016
When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Facebook : /chrisabraham 5k followers. followers.
Financial Advisors Need to Get Personal or It’ll Cost Them
Modern B2B Marketing
APRIL 29, 2016
This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation. Scoring. Sales Efficiency. That is inefficient.
Content Personalization: What it is and Why it Matters
MARCH 3, 2015
Personalization is what makes this possible. Instead of a one-size-fits-all approach, content personalization is about making the web experience more relevant to the individual. targeted approach is more effective because it encourages users to remain on your website for a longer period of time, engage in more offers and, ideally, purchase more products.
Staying Ahead of the Personalized Marketing Curve
MARCH 8, 2016
Vague statements such as “personalized marketing is the future” and “personalization is the key to marketing” abound. Yet, the most popular search phrase associated with personalized marketing is, “What is personalized marketing?”, Is it pretty cool that Amazon has the ability to basically guess what I want to buy at any given second? Absolutely.
Omnichannel: A Fancy Word for Increasing Product Discoverability
JANUARY 7, 2016
An Adlucent study found that 47% of shoppers plan to start researching products on a search engine like Google or Bing, followed by Amazon with 31%, and 13% in stores. Bloomberg data released earlier this year reported similar findings: 44% of consumers start their product search on Amazon, with 34% doing so on search engines. The Rise of Omnichannel. Got all of that?
Content Personalization: It’s What Consumers Want!
MARCH 31, 2015
According to Monetate , marketers see an average sales increase of 20 percent when employing content personalization. Because of convincing statistics like this, personalizing your content marketing message is critical for generating leads and conversions. 35% of Amazon’s revenue are generated by its recommendation engine, according to Venture Beat. Personalization is hot!
10 Ideas for Personalizing Your Content
APRIL 12, 2016
Over the last few years, marketers have become more conscious of the need to deliver personalized content experiences not only to existing customers but also to first-time site visitors as well. In essence, your online content and the experience attached to it is the product. Customize Content By Audience Type In my opinion, this is the low hanging fruit of personalization.
3 Things Marketers Need To Know To Succeed With Personalization [Research Highlights]
SEPTEMBER 24, 2015
Today we’re excited to release the findings from our latest research, “ 3 Things Marketers Need to Know About Succeeding with Personalization.”. While vendors and marketers are beginning to feel the rumblings that “ personalization is the single most important capability for future marketing efforts ,” the key question is – what do consumers think? . Wrapping it all up.
It’s not your house to pwn so remember your place
FEBRUARY 24, 2015
feel entitled because I actually love the product. Public Relations Social Media Marketing Amazon Web Services Anonymous post Arthur Andersen Author Central Michigan University Central processing unit Cloud computing Cosmopolitan (magazine) Internet forum twitter It doesn’t matter. My interest isn’t pure for a couple legitimate reasons, neither of which is “fair” but legitimate.
9 Undeniable Advantages of Using Personalized Content in Your Marketing
DECEMBER 21, 2012
More than 60% of shoppers say they find it appealing when an online store remembers their personal and payment information to speed up a purchase , according to Capgemini. Some marketers have caught on to the personalization trend, but not everyone. Marketing Benefits of Personalized Content. 1) Increases Conversions. This is why Amazon offers one-click purchases.
Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
APRIL 28, 2015
They made one major strategic shift: ESPN redesigned the website to adapt to the person looking at it. Building personalization features into the fabric of the new site, ESPN.com will now reflect the interests, location, and device of each fan. retailers, recently launched a fully personalized homepage for its main brand, Very.co.uk. ESPN recently redesigned their website.
3 Marketing Lessons From Amazon's Web Strategy
AUGUST 5, 2011
Amazon, sitting at number 7, stood out to me immediately. Amazon is constantly exemplified for its web and marketing prowess. It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. No surprise here.
2012: The Opportunity for the Few in the Year of More
Digital B2B Marketing
JANUARY 5, 2012
On websites, they are improving information architecture to make the content, information and products they offer easier to find. Recommendation engines allow companies to surface the best product or information, based on your history, profile and activity from other customers or visitors. Hypothetical Scenario Consider making the following changes to how you buy products online.
Let's Get Personal: Why We Need to Market to Individuals, Not Audiences
AUGUST 5, 2013
That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations. Ecommerce sites have been leading the way in this shift to a personalized world. Amazon is the embodiment of the idea that the “ ecommerce revolution is all about you ”. It''s time to adopt a personalization mindset. Technology changed all that.
Digital casualties: a new trust awakens
JANUARY 11, 2016
Last month, we discussed how privacy became a casualty of the digital revolution : like immunization, we depend on others to protect our personal privacy, and that dependency is making us all more vulnerable. The likes of Amazon, Yelp, and TripAdvisor helped to cement a new model where thousands of reviewers became as trustworthy as the mass media or the testimonial from a friend.
An Explanation of Channel-Based Content Personalization
MARCH 5, 2015
In a previous blog , we defined what content personalization is and why it matters. However, if you missed that post, personalization is all about making the content and web experience more relevant to the individual. Based off collected data, personalized content adapts in real time to serve each user’s unique needs. Personalized content is context sensitive and instantaneous.
How To Compete In An Omni-Channel World
MARCH 16, 2015
With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. Digital Marketing Product Marketing
Personalized Calls-to-Action Convert 42% Better [New Data]
OCTOBER 8, 2013
Whenever I go to Amazon, I see Harry Potter products all over the page. it''s because Amazon has become incredibly smart at how they understand visitors coming to their site, and catering the right information to them for their interests. For quite some time now, we''ve been discussing the importance of such personalized calls-to-action on your website. calls-to-action
4 Examples of Effective Content Personalization
MARCH 12, 2015
One of the best ways to increase the effectiveness of your website is by creating a personalized experience for the user. Personalization is all about accommodating the differences between individuals. Providing relevant and personalized content is the key to achieving this. well-executed content personalization strategy is extremely effective. Amazon. Facebook.
How Dynamic Content Makes Your Marketing a Helluva Lot More Personal
SEPTEMBER 10, 2012
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space -- perhaps due to a lack of understanding around how it really works. mean, just what drives all this highly adaptive content? What is Smart Content?
3 Powerful Hidden Benefits of Customer Reviews
NOVEMBER 11, 2015
Every new online review is another chance for someone to discover your product—whether it’s a blog post, an Amazon-style testimonial or a tweet. If one person leaves a review on a website, others will be more compelled to share their feedback, too. Most review sites have links to the product or service being discussed. Reviews increase your chances of being discovered.
10 Brilliant Marketing Personalization Tips to Implement ASAP
DECEMBER 22, 2011
If you're a Netflix user or have ever purchased something from Amazon, you've experienced the awesome effects of a personalized experience. And if you've ever purchased a book from Amazon, you were likely greeted with a follow-up email offering other book suggestions based on the subject matter of your recent purchase. Feeling the urge to get personal? Likely, you did.