KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. How to Uncover Top-of-Funnel Keyword Opportunities. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Brightedge

FEBRUARY 15, 2022

Work with native speakers for keyword research. Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail.

Practices 141

Practices SEO Best Practices Domain 141

Hubspot

JUNE 5, 2019

Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. According to Wordstream , the average customer buys a product within 20 days of searching it on Google and with 26 days of searching it on Amazon. Balance out broad and ultra-specific keywords. Ecommerce PPC.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Content Standard

DECEMBER 14, 2020

Whether your audience uses a Google Home, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa (like me), content marketers will need to keep pace with the shifts and developments in voice search in order to take full advantage of its opportunities and stay one step ahead of other brands. Backlinko reports that 2.68

Long Tail Marketing 96

Long Tail Marketing FAQ Content Mobile Marketing 96

Scoop.it

NOVEMBER 2, 2023

Think about how Amazon compels you to spend more than you intended every time you open the website–that’s the power of understanding consumer behavior. Whereas, if you are targeting a long-tail keyword audience, investing in content marketing to boost your company’s SEO can be a great way to reach them organically.

Work Management 84

Work Management Marketing Management Buyer Personas Budget Programs 84

Content Standard

SEPTEMBER 26, 2019

Whether your audience uses a Google Home, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa (like me), content marketers will need to keep pace with the shifts and developments in voice search in order to take full advantage of its opportunities and to stay one step ahead of other brands. Add a FAQ Page.

Long Tail Marketing 91

Long Tail Marketing FAQ Mobile Marketing Keywords 91

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Method and Metric

APRIL 22, 2020

Keywords refers to the search words and phrases that are “key” (most important) to your business. Keyword research is typically the first step when it comes to implementing SEO. Keyword research is typically the first step when it comes to implementing SEO. Keyword + search intent. How to choose the right keywords.

Budget Programs 71

Budget Programs SEO Webinar Metrics Long Tail Marketing 71

Outgrow

NOVEMBER 24, 2019

Moreover, we are giving out the best practices for giveaways along with actionable tips and real-life case studies. . These tips help you optimize your interactive giveaways for increased conversion! Our first tip is one of the little known best practices for giveaways. 5) Google Keyword Planner + Right Hashtag = Virality!

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Huptech Web

MARCH 10, 2023

In addition, product reviews can help you target long-tail keywords and improve your overall keyword strategy, which can positively impact your SEO efforts. Pricing: Free Ali Reviews App Ali Reviews is one of the best review apps for Shopify that allows you to import reviews from AliExpress and Amazon.

Product 52

Product eCommerce Loyalty Budget Programs 52

Martech Advisor

NOVEMBER 20, 2019

From algorithms to its level of competition, Amazon’s marketplace has evolved dramatically. In the last two decades, Amazon has undergone many evolutions to become the online retail juggernaut that it is today. Titles and keywords are important! Identify and highlight your product’s unique value proposition.

Amazon 78

Amazon Optimization Tips Long Tail Marketing 78

Outbrain

DECEMBER 18, 2019

The arrival of solutions like Google Home and Amazon Alexa have transformed the way that customers look for information and products. Be conversational: Remember to use a conversational tone with long-tail keywords. Tune in to Voice Search. Are you ready to go mobile?

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

RebelMouse

FEBRUARY 13, 2024

Imagine you’ve spent hours tirelessly optimizing your website with top-quality content, relevant keywords, and topics guaranteed to drive traffic, only for your efforts to be in vain, with months passing by with few readers, low rankings, and little revenue for your business. RebelMouse's Search Engine Keyword Volume Integration Tool 5.

CMS Development 105

CMS Development SEO Google Tips 105

Webbiquity

MARCH 24, 2022

Here are five useful tips for B2B website layout to attract and retain visitors: Keep headers short and brief. Here are five tips for creating a compelling downloadable lead magnet: Invest time in your lead magnet: If you’re writing from scratch, research the content of your lead magnet thoroughly. Image credit: OptinMonster.

Design 261

Design Marketing Websites Practices Lead Scoring 261

Moz

SEPTEMBER 2, 2019

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. Amazon doesn’t have searcher intent issues.

Amazon 55

Amazon A/B testing Google Lead Ranking 55

FMG Suite

JANUARY 19, 2022

Here are three tips for creating top-shelf copy. Voice-activated devices like the Amazon Echo, Google Home, and Apple’s Siri have made voice searching easier and more accessible to a larger audience. This means that both your keywords and content strategy should match voice searches. Use the PAPA Formula.

Copywriting 52

Copywriting Long Tail Marketing Tips Clickthrough 52

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? Keyword Research: Conducting keyword research in different languages and regions helps identify the most relevant and frequently searched terms. This guide is for you. Start your research with users’ search intent.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Single Grain

APRIL 20, 2023

The audit aims to offer a detailed campaign analysis of your ad spend, growth in search results, and keyword strategy and looks at various metrics, such as click-through rates, conversion rates, cost per click, and ad relevancy. With a pay-per-click audit, you can identify if you are bidding money on the right keywords.

PPC 52

PPC Budget Programs Paid Search Agency Optimization 52

Single Grain

JUNE 26, 2020

Focus on Topic Clusters Instead of Keywords. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. This post on effective SEO techniques has been refreshed for 2020.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. If you’re using an Amazon Echo, though, you’ll say, “Alexa, how old is Jennifer Lopez?”.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

ClearVoice

SEPTEMBER 10, 2019

If you listen closely, the chatter over voice search and digital assistants is getting louder and louder thanks to Amazon Alexa, Apple’s Siri and others. Gartner reports that consumer demand for voice-enabled devices — think Amazon Echo and Google Home — may generate around $3.5 Spoiler alert: It’s Amazon. billion by 2021.

Long Tail Marketing 94

Long Tail Marketing Amazon Gartner Mobile Marketing 94

QuanticMind

NOVEMBER 20, 2018

You’ve done your keyword research. You’ve compiled a monster keyword list. You’ve run plenty of campaigns on that keyword list. Your ads don’t seem to produce the profits you seek, your keyword list isn’t getting play and your superiors are wondering if you actually majored in marketing. But you can’t.

Keywords 40

Keywords Paid Search Agency Trigger Marketing Lead Scoring 40

Valasys

AUGUST 6, 2019

Below are the few tips to abide by for improving SEO: 6. Focus on the Long-tail keywords: According to a study published by Apruve.com, more than 70% of all the search traffic originates from long-tail-keywords & audiences who use long-tail-keywords to research often have a greater buying intent.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

flux.la

JUNE 7, 2021

Here we have some tips to help your website rank higher on Google. Keyword Research. Any good SEO program starts with keyword research. The best keyword tools offer a demand score for each theme. Google Keyword Planner , Wordstream and Ubersuggest are all good keyword tools to help you.

SEO 52

SEO Long Tail Marketing Advertising Agencies Keywords 52

Convert

NOVEMBER 8, 2022

We’ve collected 30 Shopify PPC optimization tips from them to help you win. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. All costs go up.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Optinmonster

MARCH 19, 2024

WPBeginner Keyword Generator Tool WPBeginner Keyword Generator Tool is one of the best free keyword research tools, and it gives you a ton of ideas to include in your headline. WPBeginner’s free tool is a great find in a world full of expensive keyword generator tools like Answer The Public.

Lead Ranking 92

Lead Ranking Resources Lead Scoring Tools 92

Oktopost

JULY 27, 2021

It’s built around a thorough understanding of your customers, what they’re searching for, how they’re searching for it (via specific keywords and phrases), and engaging them where they’re at on their buying journey with precisely what they need. Who Should Do Search Marketing, and Why?

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Moz

JANUARY 20, 2021

SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. Keyword research and keyword modifiers. Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale.

SEO 62

SEO Marketing & Strategy Lead Scoring Lead Ranking 62

Single Grain

APRIL 17, 2020

Optimize your content for new keywords or audiences you’ve identified as priorities since publication, following current optimization best practices. Be careful not to cannibalize content that’s already ranking for other keywords. Extend the length of your content to a total of 1,000-2,000 words. 4) Check Your Tone.

SEO 145

SEO Marketing Budget Webinar Metrics Marketing & Strategy 145

seo.co

DECEMBER 31, 2020

Thin posts lack important keywords and signals that tell them how to rank the page. A content asset that falls underneath this heading is typically several thousand words in length, has an organized structure and flow, contains very specific and related long-tail keywords, and most importantly, it adds value to the reader.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Moz

OCTOBER 19, 2020

The three main areas of research that SERP analysis can benefit are: Keyword research Content creation And competitive analysis. Finding keyword research nuggets. Any sound SEO strategy is built on sound keyword research. Without keyword research, you’re just blindly creating pages and hoping Google ranks them.

SERP 59

SERP SEO CTR Long Tail Marketing 59

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. These include advising the best bid strategies, leveraging ad rotation, pausing high-budget keywords that don't generate conversions, working on quality score improvement, and using the right ad extensions.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Huptech Web

OCTOBER 20, 2023

But hold on; we’ve got something for you; Bonus tips on acing sales through creating top-notch landing pages that turn visitors into customers! Example – Sephora’s Beauty Insider program or Amazon Prime membership offers members exclusive deals and points accumulation systems. So when’s Black Friday this year?

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

Moz

AUGUST 12, 2020

In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success. Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing. Ross Simmonds.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Single Grain

MAY 4, 2022

Single Grain runs on its core values of growth, long-term vision, integrity, accountability, creativity, and tenacity. They rank #1 on Google for competitive keywords like “marketing trends” and “influencer marketing,” and consistently hit the featured snippet for “SEO techniques” and “what is web 3.0”. Top Clients: Amazon.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59