article thumbnail

2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

article thumbnail

Why we care about B2C marketing: A guide for marketers

Martech

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is marketing performance management and how can it help you?

Martech

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Because of these phenomena, marketers are turning to third-party tools that aren’t tied to any particular medium or channel.

article thumbnail

10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Amazon Comprehend: Provides sentiment analysis capabilities as part of Amazon Web Services (AWS). According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends.

article thumbnail

How Personalization Is Changing Content Marketing

Contently

Digital services like Amazon and Netflix are famous for placing personalization at the center of their products—programmatically generated “Recommendations for You” are everywhere. Targeted content boosting on social platforms like Facebook and LinkedIn can ensure your personalized content reaches the correct audience.

article thumbnail

Why UGC campaigns may be the answer to the biggest challenges CMOs face this year

SmartBrief - Marketing

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. It also works across platforms and channels: UGC is at home on Facebook, Instagram, TikTok, Snapchat and any other social media platform.

article thumbnail

Reputation Recognized as a Strong Performer in Customer Feedback Management Platforms Report

Nuvi

. – May 11, 2021 – Reputation , the global leader in reputation experience management, has been named a strong performer by independent research firm Forrester in a new report, The Forrester Wave : Customer Feedback Management Platforms, Q2 2021. About Reputation. Visit reputation.com to learn more.