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CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

But advertising spend isn’t a clear indicator of all marketing initiatives. Advertising spend really has little to do with content marketing. Content marketing is the focus of most growth mindset companies. However, tech companies embrace content marketing. Marketing Automation.

CMO 300
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Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap

Parse.ly

You know your content is crucial to driving revenue but does the rest of your organization? Now’s the time to evaluate how content has impacted your bottom line and leverage that data to secure budget for next year. How can we use content to remove friction from our customers’ buying process?

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. You can use scarcity techniques in your marketing campaigns to improve conversions. Cracku: Urgency Through Countdown Timers Countdown timers are the best scarcity examples in marketing.

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Visionary briefings: How to lead with exponential growth

Biznology

Watch this video briefing > 3 Steps to Lead Online Marketing in Tomorrow’s Digital Earth (30 minute video). This 30-minute on-demand Biznology webinar will show you how to take back leadership from the giant tech platforms that are winning the wars in advertising revenues, content displays, and escalating e-commerce.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Learn more about FOMO marketing in our guide. Here’s another example from our own company.

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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

“Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist. HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. Identity Matters: How Content Strategists Build Trust and Loyalty.

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New exponential publishing drives business growth and revenues

Biznology

According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies. Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. Will this devour the world’s wealth, too?