ClickZ

APRIL 14, 2020

PTG’s eBook lists several features that an ecommerce platform provides retailers to help improve shopper experience including multi-language websites, creating customer groups, and adding Amazon and Google payment gateways. These include rule-based product recommendations, product alerts, product bundling, and tier pricing.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Hubspot

FEBRUARY 20, 2019

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. Amazon Advertising Strategy.

Amazon 52

Amazon Advertisements Advertising Cross-Selling 52

Zoominfo

FEBRUARY 2, 2021

Not to mention, the alluring temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. — We’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. They saw a 37.4%

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

ConvertKit

NOVEMBER 9, 2020

Offering an additional incentive to buy can help convince potential customers to purchase your course , ebook , or other product. But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. The psychology of discounting: Why everyone loves a deal.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Optinmonster

DECEMBER 27, 2023

Products are sold at higher prices during natural disasters because scarcity affects supply and demand. But discounted iPhones sold only during a 2-day Amazon Prime Day sale have buyers clawing for them like there’s no tomorrow. You have to go deeper into microeconomics to fully understand the role of scarcity in marketing.

Examples 78

Examples Conversion Urgency Marketing Amazon 78

Huptech Web

APRIL 1, 2024

Make purchases. They repeat the process, purchasing more products. That’s when you realize that the customer journey experience never truly ends— not even after a purchase. Today, you’ll learn what happens after a purchase— the post-purchase scenario. They discover your brand. Explore your store.

Order 52

Order Optimization Loyalty Lead Scoring 52

Zoominfo

FEBRUARY 2, 2021

Not to mention the temptation of Amazon’s ‘frequently bought together’ section. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make.

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

SmartBug Media

JANUARY 31, 2023

We’ve also seen machine learning used to optimize pricing and inventory management. consumers consider sustainability when making at least some purchases. Continued Growth of Mobile Commerce Mobile commerce is expected to continue growing in the coming years as more and more consumers use their smartphones to shop online.

Trends 98

Trends Lead Ranking Bundling Mobile Marketing 98

Optinmonster

APRIL 26, 2022

There are fewer options for customizing the purchase experience with discount codes or checkout forms, but ConvertKit is a quick way to sell eBooks to your existing email list. Payment gateway account: The free version of Easy Digital Downloads works with Stripe, PayPal, and Amazon Pay. Set the price for your eBook. ConvertKit.

Amazon 84

Amazon Bundling Opt-out Purchase 84

Convert

MAY 24, 2022

To secure a significant market share and kill off competition (think Amazon). For example, you might identify that certain clothing lines have a very slim margin, but there’s little room to optimize costs or increase prices. By far, the best price was for a quarter pound of the product, and that price was for an amount that ended in $.25.

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Kevin Indig

NOVEMBER 6, 2023

Go beyond the platform without plug-ins and seamlessly integrate with leading apps like Google, Facebook, Instagram, Amazon, TikTok and more. 7 ideas: 1/ Bundling: what products or platforms can you establish an exclusive partnership with to become the default feature? Netflix has become the default streaming channel on smart TVs.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. Or noticed that for just a small amount more, you can add a few more features to that software you’re purchasing? You’ve been upsold. .

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Martech

MARCH 15, 2022

Programmatic ad-buying makes it easier to target your ideal audience since you’re essentially buying ad space that reaches a focused demographic instead of purchasing a prime time TV spot and hoping your target market is watching. Pricing : The pricing mechanism is different. Intentionally misrepresented ads.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 117

ConvertKit

OCTOBER 29, 2021

Isn’t it just for big ecommerce giants like Amazon? Here are some ideas to get you started: Offer a percentage off the regular price using a discount code : ideal for creators who have one product. Offer a free gift with each purchase : perfect for those who have smaller value items to give away. In short: absolutely!

Creativity 98

Creativity Landing Pages Cross-Selling Template 98

Huptech Web

DECEMBER 21, 2023

That’s why brands take advantage of this excitement and introduce product bundles. These bundles combine different items or services at a discounted price, attracting consumers who love a good deal. Product bundling is a marketing strategy where multiple products or services are combined and sold as a single item.

Bundling 52

Bundling Examples Product Customer Satisfaction 52

SmartBug Media

DECEMBER 11, 2020

Find a plan that gives you the best features at the best price for you. In general, CRM pricing is based on a per-user, per-month rate. Pricing: HubSpot offers a free version of its CRM, which includes contact management, website activity tracking, deals pipeline, and task/activity management. Sales team performance management.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

Hubspot

NOVEMBER 13, 2019

USB Audio Interface and Recording Bundle. For instance, on Amazon, you can find bundles that sell all of this equipment at once. Price: Free. Price: Free+. Price: $8/month+. Price: $5/hour or $20/month+. Price: $30/year+. Podcast Recording Software. Image Source. Image Source.

Skype 97

Skype Tools Bundling Pricing 97

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. They may entice new prospects to commit to making that first purchase, but given too generously, they set up a poor narrative of only shopping when discounts are available. 92% of the U.S.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Martech

OCTOBER 23, 2023

He told the judge that search ads are “mandatory” in any advertising campaign and admitted he wouldn’t tell clients to redirect ad spend to different platforms if Google increased its prices by 5%. However, Lowcock did admit that ads on Google, Bing, YouTube, and Amazon cater to different stages of the purchase process.

Google 83

Google Lead Ranking Lead Scoring Paid Search Agency 83

Televerde

DECEMBER 21, 2021

Customers have long expected to get quality service and fair prices. For example, customers choose to purchase products through Amazon because of their reputation as a customer-friendly brand. Including recommendations for items that can be bundled or coordinated with the item they are considering.

Word of Mouth 52

Word of Mouth Transparency Bundling Paid Search Agency 52

Sprout Social

NOVEMBER 21, 2016

We use tools like price-comparison apps and budget-prompted push notifications to help us shop better. sending an automated email to a potential customer if they left a shopping cart without purchasing) or even for knowing where to place your call-to-action buttons on your website. Anchoring Bias: Set a High Price Point.

Facebook 102

Facebook Tips Lock-In Work Management 102

Moz

SEPTEMBER 28, 2020

Reasonably-priced survey software is worth every penny in 2020. 72% of respondents.are likely or very likely to continue to shop at independent stores, either locally or online, above larger retailers such as Amazon.” — Bazaarvoice. 1) Survey customers now and provide what they want. 5) Reinvent window shopping with QR codes.

SEO 73

SEO Tips Work Management Best Practices 73

Outgrow

DECEMBER 16, 2019

You can go the route of showing what people also purchased, have overlays that indicate what someone might need, or even less direct methods such as including additional products in that page’s videos and photos. If you’ve bought anything large or electronic on Amazon, you’ve probably also been shown one compelling cross-sell: the warranty.

Cross-Selling 45

Cross-Selling Fulfillment eCommerce Outgrow 45

Convert

NOVEMBER 13, 2023

Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Tests the entire product, including features, workflows, and even pricing models. Let’s get started! Why Is Product Experimentation Essential in Today’s Climate?

Product 52

Product Lead Ranking A/B testing Sample 52

Optinmonster

NOVEMBER 3, 2022

Cross-selling is offering relevant products that relate to the original product, often at a discount to motivate the additional purchase. Downselling is showing an abandoning customer a lower-priced option to try and save the sale. Pricing : Are the features and benefits worth the investment? Upsell & Bundle Products.

Cross-Selling 84

Cross-Selling Bundling Best Practices Top of Funnel 84

seo.co

MAY 24, 2021

And with such a low percentage of traffic actually making a purchase during any given visit, there’s even greater pressure to maximize the value of each conversion. Continuing with the same numbers, let’s say you’re able to convince some of your customers to make an additional purchase and also add a few more new buyers into the mix.

Order 105

Order eCommerce Lead Ranking Lead Scoring 105

Moz

AUGUST 12, 2020

And we're happy to share that if you missed the conference live, the MozCon 2020 video bundle is now available for your viewing pleasure! If you'd like a taste of what this year's video bundle's got cooking, check out Rob Ousbey's talk from this year's event: A Novel Approach to Scraping Websites. Start watching now. Ready for more?

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Optinmonster

APRIL 14, 2022

Set the price for your Download. Customers will see this name when they download their purchase, so it’s a good idea to name it something descriptive. These will appear on the purchase receipt. The free version of Easy Digital Downloads works with Stripe, PayPal, and Amazon Pay. Variable Pricing. Custom Pricing.

Bundling 72

Bundling Work Management Marketing Management Pricing 72

Optinmonster

APRIL 10, 2023

Upselling is a sales technique where customers are encouraged to add an upgrade or enhancement to their original purchase. Rather than trying to sell a bigger version of the same product, you’re offering complementary items that are likely to improve customer satisfaction with their intended purchase. Let’s get started!

Cross-Selling 69

Cross-Selling eCommerce Bundling Customer Satisfaction 69

PureB2B

JUNE 10, 2022

The breadth of information you can capture and analyze includes everything from communication threads and key documentation to price quotes, purchase histories, and even follow-up and to-do tasks for each customer. The next step in the sequence would be for them to check out pricing models and options. Thoughtful Cross-Sells.

Analytics 62

Analytics CRM Work Management Cross-Selling 62

Hubspot

JULY 15, 2014

By showing the number of items left for a particular product, you can encourage a customer to buy right away instead of postponing the purchase. In fact, according to Amazon , 35% of their sales in 2006, came from cross-selling items. Of these, only 25% actually reset their passwords and of these only 20% completed the purchase.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Mereo

MAY 26, 2021

Packaging and Pricing. Transform Packaging and Pricing. The last critical element for the subscription economy shift entails packaging and pricing. If this is done wrong from the start, buyers will suffer numerous price adjustments and confusing changes. Deployment Options. There is usually a minimum but no maximum.

Marketing Management 94

Marketing Management Budget Programs Bundling Paid Search Agency 94

Optinmonster

FEBRUARY 12, 2024

Amazon shows you products similar to what you’ve viewed or bought in the past. Once you click on any of the recommendations, Amazon uses urgency words like ‘Buy Now’ to make the offer more compelling. You don’t have to be an eCommerce expert to personalize your offers like Amazon. Online retailers do this all the time.

Urgency Marketing 75

Urgency Marketing Conversion Lock-In Conversion Rate 75

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Pricing & Revenue Management.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Unbounce

JULY 30, 2019

While traditional BOGO might appeal to greed, Starbucks combines the urgency of a very narrow purchase window (limited time, from 2-5 pm) with messaging that implies generosity. (We’ve ” It looks like this: Mixed Product Bundling. Like BOGO, bundling involves combining multiple products into a single package.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Pricing & Revenue Management.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

ConvertKit

NOVEMBER 9, 2020

How to price your ebook. Amazon is essentially a monopoly in the publishing world, especially for self-publishers. When someone buys your ebook on Amazon, their name and information live in Amazon’s black box for the rest of time. Amazon ebook fees and royalties are… complicated. Jump ahead.

eCommerce 117

eCommerce Landing Pages Amazon Pricing 117