Buzz Marketing for Technology

article thumbnail

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. Clearly Amazon and Wal-Mart have different product sets.

Amazon 100
article thumbnail

When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. Amazon should connect search on its site to my social profile (say on Facebook) thereby making a truly personal search.

Amazon 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Social media has forever changed the balance of nature in favor of the customer.

Service 100
article thumbnail

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Certainly chatbots have close technological relatives we’re already used to, like Apple’s Siri, Google Home and Amazon Alexa. They enable one-to-one communication between brands and consumers at scale, and they leverage technology in order to do that.”.

article thumbnail

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites.

article thumbnail

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

There’s a reason why Amazon garners such incredible repeat business. If brands want to learn anything from Amazon, it should be that engagement across multiple channels is less about muscle and more about smarter marketing.

eCommerce 100
article thumbnail

B2B Marketers Fate Rests in the Hands of a Few

Buzz Marketing for Technology

Customer Service is the New Marketing Zappos was founded in 1999 and sold to Amazon for. Inbound Interaction Management (IIM) It’s no surprise that Direct Marketing response rates have dropped. Related posts brought to you by Yet Another Related Posts Plugin.