ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SmartBrief - Marketing

MARCH 22, 2024

” Your first reaction might be, “Spam. In the bin, you go,” — it’s written in AI-speak, after all. This scenario isn’t real, but the general feeling around AI in regard to employment has many segments of industry in panic mode. The headline seemed misleading (aha!

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Martech

NOVEMBER 14, 2023

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer.

Planning 126

Planning Marketing AI Enterprise Management Work Management 126

Salesforce Marketing Cloud

DECEMBER 8, 2023

In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. What impact have marketing automation and AI had on email marketing? Simple, straightforward messages will position your company as helpful rather than invasive or salesy.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Domain-based Message Authentication, Reporting and Conformance (DMARC) helps domain owners specify which actions to take when an email fails authentication.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Salesforce Marketing Cloud

JANUARY 29, 2024

Table of contents What is an email list? Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

FEBRUARY 8, 2024

To protect recipients, these three email providers are implementing stricter anti-spam policies. Marketers failing to comply risk their emails getting rerouted to spam folders—or being blocked entirely. This approach will help marketing teams identify and cull inactive subscribers from their lists. remains recession-free.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Act-On

OCTOBER 4, 2023

Act-On is excited to announce that we’ve just made a major update of our marketing analytics functionality, including a new AI search that lets you ask data questions in natural language. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. This article will help you make those decisions. GPT-4 doesn’t spin content.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Are you safe using AI-generated content ? AI is a great idea generator.

Marketing AI 134

Marketing AI Paid Content Paid Search Agency Automation 134

Marketri

FEBRUARY 22, 2024

They rejected “push” style outreach like cold calling and spam emails. I still have my now tattered t-shirt from my first INBOUND conference with the mantra, “Make Love, Not Spam.” If you’ve tried any of the Generative AI tools, you know they are imperfect.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

RebelMouse

NOVEMBER 9, 2023

The October update aimed to elevate the search experience for users by favoring high-quality E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) content and relegating lower-quality websites. Google wants to make it clear that these core updates aren't meant to blacklist or punish your content.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Brandpoint

FEBRUARY 13, 2023

If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. As AI technology develops, it is going to increasingly touch almost every aspect of our lives, in ways we cannot even anticipate. For now, AI is a tool that takes expertise to utilize.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time. Desired delivery.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Marketing AI 105

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 105

RebelMouse

FEBRUARY 13, 2023

Everywhere you turn there’s news about how AI technology is going to change the world. The explosion of AI-enabled text editors like ChatGPT, and AI-empowered image generators like Stable Diffusion, have disrupted the tech industry, and now it’s Google time to turn on the heat. Here’s a brief summary of what they announced.

CMS Development 98

CMS Development Google Lead Ranking Lead Scoring 98

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard? Nadia Vincent, MBA Digital Transformation Leaders Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Stevens & Tate

MARCH 31, 2024

This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. In this update lies an effort to minimize the presence of “unhelpful” content in search results. They want it to help them find products, solve problems, and get deals.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 121

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 121

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Litmus

DECEMBER 18, 2023

AI is extraordinary, but how do we use it for email? Although AI isn’t new, the release of DALL-E 2 and ChatGPT began to rise in popularity in 2022 across our personal and professional lives. We saw AI take every industry by storm, which left us email marketers scratching our heads on how to best use it for email.

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

ClearVoice

MAY 22, 2023

With the rise in AI programs, voice search, and an ever-evolving SERP, it’s hard to know what the future of SEO looks like. We’ve gathered a few theories about future SEO trends to keep your content marketing efforts moving in 2023 and beyond. Think of AI as an on-demand brainstorming partner. Of course not.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Sprout Social

SEPTEMBER 11, 2023

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. Using generative AI tools like ChatGPT has become commonplace today.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Martech

DECEMBER 27, 2023

In the worst case — in the spam folder. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This builds up your sender reputation and helps you avoid spam filters. Tailor your content to the individual recipient based on their needs and interests.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. What is the role of #AI in marketing today? How can it be used to help emails reach inboxes? Click To Tweet.

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Litmus

NOVEMBER 20, 2023

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. Where AI shines AI is great for tasks that follow patterns and rules.

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

Litmus

SEPTEMBER 22, 2023

In today’s landscape, the promise and potential of artificial intelligence (AI) is top of mind for everyone—including marketers (no surprise). Are you anything like the 39% of email marketers who are currently using AI 1 , or the 25% who are planning to in the future? It’s because the four types of AI are not created equal.

Marketing AI 82

Marketing AI Email Marketing Tools Planning 82

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content. Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Martech

AUGUST 22, 2022

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? AI content generators invent facts.

Marketing AI 94

Marketing AI Generation Content Ethics 94

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. On average, an AI tool has upwards of 7 million NER entities. Add to that, tight budgets and limited manpower.

Marketing AI 85

Marketing AI Brand Identity Branding Planning 85

Vision6

JANUARY 14, 2024

Welcome to the era of AI marketing- the missing link in your marketing strategies. AI has the potential to help your business revolutionise the way you connect with your audience. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Brightedge

FEBRUARY 1, 2024

Over the past year, it’s become apparent Generative AI has the potential to transform entire industries. They are no longer just links and content copied from websites. On the other side, AI is allowing marketers to become more productive and increase the quality of their outputs. This could not be more true for enterprise SEO.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Thinkers360

MARCH 1, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Valasys

AUGUST 30, 2023

AI Chronicles: Stories of Artificial Intelligence Artificial intelligence, or AI, that we know today has been making rounds since Ancient Greek times. In this blog, I aim to answer these questions and briefly take you through the AI chronicles, going over the significant time stamps in the AI evolution.

CAN-SPAM 52

CAN-SPAM Phishing Training Ethics 52