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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Age (and current relevance) of the content. Wikipedia) or scholarly publications? Content marketing is about providing the right content at the right time to the right person.

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Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be.

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Enhance the Buyer Experience with Intelligent Engagement

Tony Zambito

Image via Wikipedia.   This is presenting an enormous challenge for strategists and marketers to learn how to establish “built-in” engagement that is intelligent as opposed to being the mere presence of a document which can be printed.    The social age is ushering a new era of what I would call Experiential Buying. 

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The Future of Buyer Relationships

Tony Zambito

Image via Wikipedia. This decade, we are beginning to see the continuing impact of the advent of the digital and social age and the robust evolution of the new buyer experience economy.    CMO and CSO leaders of the new digital and social age will need to demonstrate authenticity in all ways.  Authenticity.

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This is especially true when you consider there are several important strategic areas evolving at a rapid pace.

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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The post How to use Data to improve B2B Personalization in 2020 appeared first on Valasys Media.

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Information Literacy and Big6

Buzz Marketing for Technology

Literacy in the Digital Age. Surviving Wikipedia". Intro to Publisher (Print documents and web pages). Text Work - Note-taking with a graphic organizer - Chapter 2. Blog : "If all our children learn to do is read, they will not be literate." David Warlick. Additional Optional Readings. The World is Flat - Book Summary.

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