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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. But if you have done a traffic drop analysis and reached the conclusion that you're likely to be suffering from a change in SERP features, then keep reading.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Analyze the Existing SERPs. As you review the SERPs, take notes in all the below areas.

SEO 149
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. SEO is all about optimizing your webpages to rise to the top of the search engine results pages (SERPs).

SEO 111
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How to use Data to improve B2B Personalization in 2020

Valasys

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Web pages highlighted under featured snippet positions will no longer be duplicated in organic rankings.

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Moz

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Indexing & ranking.

SEO 64
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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). But sometimes it’s not that easy to retire pages.

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10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

Moz

If you want to use these indexing APIs yourself, you have a number of potential options: Richard Baxter wrote an excellent post on using SEO Tools for Excel with Google’s API Google’s Indexing API documentation. If you Google that right now, you'll probably find a lot of very old pages, Wikipedia pages. Indexing & ranking.

SEO 70