SmartBrief - Marketing

JANUARY 30, 2024

And, you don’t have to wait that long for some age groups. Research spearheaded by the Hispanic Marketing Council * says the multicultural majority already exists for those age 25 and younger. Research Get to truly know your audience, before and even during your marketing campaigns and outreach, to ensure content is on target.

Practices 102

Practices Advertising Agencies Planning Best Practices 102

Salesforce Marketing Cloud

MARCH 7, 2024

By grouping your email list properly, you set yourself up for targeting the right people with the right content. These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. That’s where email segmentation comes in.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Choozle

MARCH 20, 2024

Cord Cutting and Streaming Demographics A fascinating aspect of the transition to streaming that we’re witnessing is the evolving landscape of broadband ownership. In the chart below, looking at the age group of 25 to 34-year-olds, a staggering 60% of households no longer have linear TV. This starkly contrasts with the current $24.6B

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

Paid Search Agency 121

Paid Search Agency Optimization Ads Mobile Advertising 121

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. From engaging your target audience to leveraging social media advertising , we will cover it all.

Social Media 78

Social Media Media Branding Brand Identity 78

ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. These groups could be based on criteria including age, gender, location, income, interests, behaviors, to name a few.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Marketing Insider Group

MARCH 24, 2021

All your research, great writing, and video production can set the stage. And, prospects will feel more comfortable asking your employees questions about your products and services. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Focus on the People in Your Target Audience.

Branding 355

Branding Brand Identity Advertising Agencies Content 355

NuSpark Consulting

FEBRUARY 3, 2023

Measuring outdoor advertising used to be a challenge, but with advancements in both data and technology, marketers can now accurately measure their campaigns. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. How much did you like it?

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? If you are not tailoring your content to appeal to your target audience, you might as well be shouting into the void.

Social Media 65

Social Media Media Demographics FAQ 65

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees.

Social Networks 177

Social Networks Business Work Management Social Media 177

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Conduct a Market Analysis. Image via Pixabay.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Top Rank Marketing

APRIL 22, 2024

Advanced behavior-based segmentation Traditionally, marketers have relied on demographic attributes to create segments, with a reliance on third-party data. Behavior-based segmentation gives marketers more insight into the who and why of their customers that goes far beyond age, gender or job title.

Lead Ranking 96

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 96

Contently

APRIL 6, 2023

By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SocialPilot

APRIL 15, 2024

In fact, it is the first step of any social media marketing campaign. Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. What are your follower demographics (age and location)?

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. Why Is Age and Gender Metrics an Important Facebook KPI?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

DECEMBER 18, 2023

A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. it also provides key information about your brand, like brand voice, target audience demographics, and your goals for the content itself.

Content 88

Content Work Management Bandwidth Marketing Management 88

Sprout Social

MARCH 21, 2024

In this article, we’ll share more about how TikTok is growing in the UK, how to identify the right influencers for your campaigns and provide suggestions on real UK TikTok influencers you could work with on your next campaign. However, TikTok consumers are generally more interested in lighter topics such as celebrities and music.

Branding 99

Branding Brand Identity Advertising Agencies Work Management 99

Launch Marketing

MARCH 2, 2023

Online advertising has become a staple in B2B marketing strategies and as a marketer, you must take a strategic and targeted approach to decide where to invest your online marketing budget. Targeting allows you to focus your budget on the audience that fits your buyer personas and holds purchasing power.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. 68% of customers say that they follow brands on social media to stay informed about new products. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6%

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Sprout Social

OCTOBER 16, 2023

Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience. Balancing engaging content with posts that showcase your products or services in action guides consumers further along the buyer’s journey.

Branding 113

Branding Brand Identity Marketing AI Social Media 113

Valasys

FEBRUARY 26, 2024

Gone are the days of scattershot marketing campaigns. AI algorithms scour vast datasets to identify hidden patterns and connections, creating personas that go beyond traditional demographics. This results in audiences eerily similar to your high-value customers, increasing conversion rates and boosting campaign ROI.

Lead Ranking 40

Lead Ranking Sales Qualified Leads Intent Signal Demographics 40

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. When someone purchases your product or subscribes to your service, they’re considered an acquired customer. Step 1: Who Are You Targeting? What are the age ranges, income, and education levels?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Stevens & Tate

MARCH 4, 2024

Here’s why: Vast Reach : Traditional radio boasts an expansive reach with thousands of stations nationwide, engaging a diverse listener base across age groups, professions, and cultural backgrounds, making it an essential tool for local businesses to impact their communities. However, traditional radio is not without its limitations.

Advertisements 97

Advertisements Advertising Paid Search Agency Advertising Mediums 97

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. For brands, the message is clear: pay attention or risk being left behind.

Advertising Agencies 122

Advertising Agencies Branding Brand Identity Marketing & Strategy 122

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

SmartBug Media

MAY 9, 2023

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. This personalized segmentation can also create opportunities for faster conversion because the products they are interacting and engaging with are being delivered directly to them.

Segmentation 97

Segmentation ROI SMS Demographics 97

Choozle

MARCH 27, 2024

This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. This data enables advertisers to deliver more personalized and relevant ads, enhancing the effectiveness of their CTV campaigns.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. And during the decision stage, providing personalized offers or incentives can help close the sale.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience. What are their demographics? Age, gender, location, income and lifestyle.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. While most brands tend to target their top-spending customers to reward them and maintain their engagement, it is imperative not to forget about your underperforming members.

Lead Ranking 97

Lead Ranking Loyalty Segmentation Marketing AI 97

SalesGrape

DECEMBER 3, 2023

Identifying Target Audiences in the NHS: Key Strategies for Effective Lead Generation Identifying target audiences is essential for successful lead generation in any industry. Another important consideration when identifying target audiences is understanding their pain points and needs.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

Digilant

OCTOBER 25, 2023

Today’s consumers are flooded with products and services to choose from. With the right combination of data, messaging, and targeting, you can help consumers learn more about why your brand, products, or services provide them with the best value. Let’s look at an example.

Top of Funnel 59

Top of Funnel Funnel Advertising Advertising Funnels Psychographics 59

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Why this surge?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward.

Facebook 141

Facebook Work Management Campaigns Top of Funnel 141