Remove aging internet
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Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Now, we outsource memory to technology and the internet. But that reliance on the internet and less on our own memory isn't just changing our lifestyles. Has memory become obsolete thanks to the ubiquity of the internet? The answer to any question in the world is only a Google search away. How We Make Memories.

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The Ascent of the Social Buyer

Tony Zambito

Image via Wikipedia.   With the advent of the Internet, we began to see the first shifts in online buyer behaviors influencing how plans and decisions were made in a B2B context.    Related articles. Social Buyerology: Understanding Buyers in the Social Age (buyerpersonainsights.com).

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Listening Online Isn’t A Lost Art, You Must Find It

Biznology

Photo credit: Wikipedia. If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of the Internet space and then call b t on it if I think it’s a fair assessment. Did I just see a drone in the distance?!)

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Buyer Experience Innovation: 5 Management Principles

Tony Zambito

Image via Wikipedia. Executives today, to achieve revenue growth strategies, will need to think radically different than at any time since the 80’s and 90’s when technology and the Internet altered the landscape.  Buyer experience is designed for the digital and social age. Principle 1: Senior executives lead.

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The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.     Without a doubt, I am on the Internet or some social networking site daily.”. . 

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Use Buyer Personas to Segment by Buying Behavior

Tony Zambito

Image via Wikipedia.   This may have been just fine – that is – until buyers have become fairly self-directed in the buying process as well as enabled by the Internet and social technologies.  Related articles.   The mountains of CRM produced data slicing probably is getting stale at a faster rate also. 

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Importance of Context to Understanding the New Social Buyer Persona

Tony Zambito

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    Related articles. How Ready is Your Organization for the New Social Buyer Persona? customerthink.com).