Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 259

Social Media Media Aggregators Trust Marketing 259

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 109

Buzz Social Media Media Conference 109

chiefmartech

NOVEMBER 7, 2023

We’re grateful to GrowthLoop , mParticle , OfferFit , SAS , and Snowplow for sponsoring this — and to Goldcast for powering our groovy virtual event. Sign up here , and we’ll send you the all-access link. Thank you also to Clearbit and G2 for providing enrichment data on the martech landscape.

Webinar Metrics 107

Webinar Metrics Aggregators Paid Search Agency Analysis 107

Customer Experience Matrix

OCTOBER 29, 2023

In fact, very few data warehouses perform the specific tasks, most notably identity resolution, customer-level aggregation, and real-time response, needed to support CDP use cases. The problem was they implicitly assumed that every company’s data warehouse had organized the data into useable customer profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Ambal's Amusings

OCTOBER 22, 2009

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? Tony Karrer. How does it get filtered?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Make That 268.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

JANUARY 24, 2024

“We connected at the community events Paddy was running a few years ago and we discovered we both have this interest in using hand drawn visuals to help with our work and to make presentations more unique; we were interested in this world of visual thinking, as it’s called. .” “We wanted it to be an escape for people. .”

Webinar Metrics 101

Webinar Metrics Conference Aggregators Communities 101

ANNUITAS

MARCH 19, 2020

And for many B2B companies, they are struggling to do so without live interactions, especially events. Meeting targets for Qualified Leads, Opportunities and Revenue for the quarter and the year without the use of events, a key Engagement Channel for demand, will prove challenging. That’s where other digital channels are critical.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Customer Experience Matrix

JANUARY 3, 2021

Indeed, the industries hit hardest by the pandemic – travel and events – also show that virtual experiences are not enough. Whatever their complaints before the pandemic, almost everyone who formerly traveled for business or attended business events is now eager to return to seeing people and places in person.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

Sprout Social

JUNE 11, 2024

Other audiences—like current students, parents, alumni or fans—are guided through the philanthropic funnel, encouraging them to volunteer more, attend more events and give more at higher levels, all while increasing their pride in the institution. It aggregates insights, allowing us to look at everything through the same lens.”

Social Media 102

Social Media Education Media Marketing & Strategy 102

Martech

NOVEMBER 15, 2021

At the AMZ Innovate event in New York yesterday, I discovered that aggregators are a key part of this ecosystem. These are businesses that buy out Amazon sellers, or as aggregator Forum Brands puts it, offer “creative exit options for innovative e-commerce entrepreneurs.” By selling out.

Amazon 91

Amazon Aggregators Fulfillment Internet Marketing 91

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 114

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 114

Martech

NOVEMBER 8, 2023

.” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals. Last year had seen two smaller events, “ Summer Camps ” as they called them. but it has been a fun event.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Budget Programs 93

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. For folks who weren’t able to attend yesterday’s shindig in person or via live-stream, here’s a robust rundown of the day’s events. (We’ll It provides aggregate and channel-specific forecasts.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

ClickZ

JUNE 19, 2023

GA4 – Google’s next generation of analytics According to Google, “GA4 represents the next generation of analytics which collects event-based data from both websites and apps.” By aggregating data – rather than having multiple views – it is aimed to help you better understand the online user journey.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Customer Experience Matrix

JANUARY 1, 2019

One looks at aggregate funding for all industry vendors; this grows as new vendors are added, regardless of when the funding took place. The other approach looks at the timing of funding events. It includes events that happened before a vendor joined the industry. We measure funding in two ways.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Geo >> Location.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Kaon

JULY 28, 2020

Based on our aggregated user data for digital sales and marketing applications, European companies saw precipitous declines in B2B sales activity immediately following their countries’ lockdown orders and did not make a swift transition to virtual selling environments. KG, as new clients.

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Zoominfo

OCTOBER 15, 2020

This activity—the digital footprints that buyers generate when researching solutions categories, topics, and vendors on their path to purchase—can be generated through online searches, website visits, content downloads, event registrations, and other online activity all across the internet.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

DECEMBER 28, 2020

Opportunity data: These indicate favorable conditions within an organization for a sale, such as company events or leadership changes. Every week, vendors collect and aggregate internet search activity from thousands of B2B websites and online publishers, creating a baseline for content consumption.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

ClickZ

JUNE 11, 2020

Data collection, aggregation, and warehousing is not a problem that marketers need to solve – leave this to the software companies. While this top-level, event data may seem like everything a savvy marketer would need, it is the metadata – data about the event data – that gives it the most valuable context.

Marketing AI 121

Marketing AI Enterprise Management Optimization Marketing Management 121

Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. You’ll need to aggregate all the content you create for each goal in one place to accurately measure whether or not you’ve moved the needle.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Martech

NOVEMBER 12, 2021

There was a lot of discussion about Amazon’s algorithms at the AMZ Innovate event for Amazon sellers in New York City this week. Sellers and aggregators. Also present were a number of aggregators like Thrasio and Boosted. The event felt like a tribe of Davids all trying to make peace with the giant Goliath.

Amazon 92

Amazon PPC Cross-Selling Aggregators 92

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Cintell

DECEMBER 20, 2018

The contact records originate from a variety of compilers, who use various data collection practices such as collecting data from directories, conference and related events, Web-based sources, newsletter audiences, email signatures, human researchers and more. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Parse.ly

MARCH 18, 2021

The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. The “Other” category above refers to content aggregators, like Google, News Break, Flipboard, and SmartNews. times more traffic from social platforms than content from brands did.

Content 105

Content Aggregators Webinar Metrics Verticals 105

Martech

MARCH 8, 2024

Below, I have aggregated several resources to help marketers and marketing team leaders better navigate generative AI training and education. While there’s no shortage of AI marketing content hitting the airwaves, finding the most recent and reliable relevant information for your specific role can prove challenging.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Sprout Social

JANUARY 11, 2024

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 102

Brand Identity Branding Aggregators Marketing Analytics Tools 102

Customer Experience Matrix

APRIL 26, 2024

We later added a sixth point relating to two real time capabilities: access to individual customer profiles, for things like call centers and website personalization, and real time event triggers, for things like responding to dropped shopping carts. Of course, we are just one voice among many, and are easily drowned out by vendor promotions.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Vidyard

FEBRUARY 18, 2016

You’re ready to kick off the most memorable event of the year, right? But the big question is, will your event live on beyond this week? Video is like a time machine for your event content—if you set up your event video strategy from the start, attendees can rewind and re-live the amazing experience from your event whenever they want.

Press 50

Press Aggregators Youtube Video Marketing 50

Martech

FEBRUARY 7, 2024

Event-based impression and click metrics will be abandoned in favor of aggregated reporting. Click here for survey The key issues. IAB Tech Lab identified a number of problems advertisers and media companies may face using the proffered solution. IAB Tech Lab says this will make bid loss analysis impossible.

Privacy 110

Privacy Google Advertising Agencies Paid Search Agency 110

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. What is Reddit?

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

DAGMAR Marketing

NOVEMBER 20, 2023

If the user or event count is below a certain number, Google will withhold that data. However, you can make the following changes in analytics that decrease the likelihood of running into a data threshold: Adjust the date range: If there is a small number of users or events in a specific date range, data may be withheld.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Marketing Insider Group

JANUARY 30, 2024

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. This includes identifying problem symptoms and triggering events that would be evident for each persona. Data to Collect.

Ideal Customer Profiles 223

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 223

Martech

DECEMBER 9, 2022

. “Not everyone can get to some of our cornerstone events, so we just want to bring our community together. This insight, and others described below, is based on aggregated data from the online activity of over 1.5 ” The retail roller coaster. Cyber Week saw a record-breaking $281 billion in global online sales.

Trends 101

Trends eCommerce Mobile Marketing Terms and Conditions 101

Engagio

JANUARY 12, 2021

Don’t just look at web data; drill into all activities, including attending events and taking sales meetings. Marketing automation : Email opens, event attendance, content downloads, interesting moments, and so on. Aggregate engagement at the account-level, and identify Marketing-qualified accounts. Journey analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. You can also use Meta sources, like video engagement, your Instagram account followers, lead forms, event participants and Shopping users.

Facebook 110

Facebook Effectiveness Ideal Customer Profiles Aggregators 110